中国铁物SY公司发展战略研究

发布时间：2018-05-18 07:05

本文选题：铁路物资 + PEST　；参考：《东北大学》2013年硕士论文

【摘要】：近年来,随着全球金融危机的发生,我国开始启动经济刺激计划,大力拉动内需,政府对铁路产业进行了很大的投资,我国铁路建设事业迅猛发展。随之而来的是铁路物资需求呈快速增长的态势,极大的促进了铁路物资企业的迅速发展,给铁路物资市场带来新一轮的竞争高潮,市场竞争格局也出现了新的变化,各铁路物资企业间竞争日益激烈。在竞争激烈的市场环境中,企业发展战略的研究对于中国铁物SY公司来说是一个紧迫的任务。中国铁物SY公司必须具有战略管理的理念,以指导对目标市场的客观分析,并以此为基础制定出合理的发展战略,并对发展战略的执行进行严格的管理控制,以此提高中国铁物SY公司在竞争激烈的市场中占有一席之地,并持续的发展壮大。本文以战略管理的理论为基础,以PEST、SWOT为指导,对中国铁物SY公司所处的宏观环境、行业环境进行深入的分析,把国内外管理大师的观点与中国铁物SY公司的实际情况有效的结合在一起,努力探索既符合著名的理论思想,又符合中国铁物SY公司实际情况的发展战略。并将研究结果应用于中国铁物SY公司的实际工作中,帮助中国铁物SY公司这样的企业更好的参与市场竞争,更快的成长发展。在充满竞争、变化无常的市场环境中,中国铁物SY公司想从中脱颖而出,在市场上占有一席之地,对企业进行战略管理分析并制定出相应的策略是当务之急。
[Abstract]:In recent years, with the emergence of the global financial crisis, China began to start the economic stimulus plan, vigorously stimulate domestic demand, the government has made a very large investment in the railway industry, the rapid development of China's railway construction. What follows is the rapid growth of railway material demand, which greatly promotes the rapid development of railway material enterprises, brings a new round of competition climax to the railway material market, and brings new changes to the market competition pattern. Competition among railway material enterprises is becoming increasingly fierce. In the competitive market environment, the research of enterprise development strategy is an urgent task for China Iron Co., Ltd. In order to guide the objective analysis of the target market, the company must have the concept of strategic management, and draw up a reasonable development strategy based on it, and carry out strict management and control over the implementation of the development strategy. In order to improve China Iron Co., Ltd., in the fierce competition in the market place, and continue to grow. Based on the theory of strategic management and guided by PEST-SWOT, this paper makes a deep analysis of the macro environment and industry environment of China Iron Co., Ltd. Combining the views of management masters at home and abroad with the actual situation of China Iron and Steel sy Company, the author tries to explore the development strategy which not only accords with the famous theoretical ideas, but also accords with the actual situation of China Iron and Steel sy Company. The research results are applied to the practical work of China Iron Co., Ltd., to help enterprises such as China Iron Sy Company better participate in market competition and grow and develop faster. In the market environment which is full of competition and fickle, it is urgent for China Iron and Steel sy Company to stand out from it and take a place in the market.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F259.23;F532.6

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