YC国际物流发展战略研究

发布时间：2018-05-29 17:10

本文选题：国际物流 + 战略　；参考：《西南交通大学》2013年硕士论文

【摘要】：在经济全球化发展的趋势下,国际物流行业伴随着国际贸易的发展,已逐渐成为影响我国和世界经济发展的重要部分。我国的物流业起步较晚,管理经验不足,面对金融危机缺乏足够的应对经验,大批物流公司倒闭或者正处于倒闭的边缘。这其中虽然有外部经济环境的因素,但更多的却是来自企业自身,无序经营,缺乏长远战略规划,这些都是导致企业失败的重要原因。在经济危机这种特殊时期,如何求生存、求发展是国际物流企业现在面临的重要课题。本文以YC国际物流公司作为研究对象,结合整个国际物流行业和YC公司目前遇到的问题,采用调查研究、归纳总结、系统分析、案例分析的方法对国际物流行业和YC国际物流公司展开分析,力求能为YC公司的未来发展制定有效的战略方案。本文的主要内容包括：通过选题背景及国际物流行业现状分析,指出本文研究的内容和目的,阐述战略对企业的重要意义。通过收集相关资料及数据,运用PEST分析方法及五力模型对整个国际物流行业的外部环境进行分析；通过对YC公司的资源条件、能力、核心竞争力、成本的价值链的分析挖掘公司内部资源；利用SWOT分析和对YC公司内外部各因素进行综合配比分析,得到向现代物流转型、多元化和差异化三个可行方案,在公司总体战略方面拟出由传统物流向现代物流转型和多元化发展两个战略备选方案,通过定量战略计划矩阵QSPM找出最优方案为由传统物流向现代物流转型战略。明确公司应以此最优战略方案作为公司总体战略重点,以多元化发展战略作为公司总体战略辅助,在业务层面上配合采取差异化服务战略,并相应设计了适合YC公司的具体实施方案。
[Abstract]:With the development of economic globalization, the international logistics industry has gradually become an important part of the economic development of China and the world with the development of international trade. The logistics industry of our country starts late and lacks management experience. Facing the financial crisis, a large number of logistics companies close down or are on the verge of bankruptcy. Although there are external economic environment factors, but more is from the enterprise itself, disorderly management, lack of long-term strategic planning, these are the important reasons leading to the failure of the enterprise. In the special period of economic crisis, how to survive and develop is an important task for international logistics enterprises. In this paper, YC International Logistics Company as the research object, combined with the entire international logistics industry and YC company currently encountered problems, using investigation, summary, systematic analysis, The method of case study analyzes the international logistics industry and YC International Logistics Company in order to make an effective strategic plan for the future development of YC Company. The main contents of this paper are as follows: through the analysis of the background of the selected topic and the current situation of the international logistics industry, this paper points out the content and purpose of this study, and expounds the importance of strategy to the enterprise. Through collecting relevant information and data, using PEST analysis method and five forces model to analyze the external environment of the whole international logistics industry, through the YC company's resource condition, ability, core competitiveness, The analysis of the value chain of cost excavates the internal resources of the company, using the SWOT analysis and the comprehensive matching analysis of the internal and external factors of YC company, obtains three feasible schemes to the modern logistics transformation, diversification and differentiation. In terms of the overall strategy of the company, two strategic alternatives from traditional logistics to modern logistics and diversified development are proposed, and the optimal strategy from traditional logistics to modern logistics is found through quantitative strategic planning matrix QSPM. It is clear that the company should take the optimal strategic plan as the overall strategic focus of the company, take the diversified development strategy as the overall strategic assistance of the company, and cooperate with the differentiated service strategy in the business level. The specific implementation scheme suitable for YC company is designed accordingly.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F259.23;F552;F272

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