R港煤炭运输发展战略研究

发布时间：2018-06-05 21:04

本文选题：港口煤炭运输 + 发展战略　；参考：《华中科技大学》2015年硕士论文

【摘要】：本文是关于R港煤炭运输发展战略研究的论文,论文系统地对其内部环境和外部环境进行了全面分析,总结出了自身的优势和劣势、面临的机遇和威胁,通过SWOT分析工具,研究并提出了符合公司特点的发展战略和实施方案。R港煤炭运输的优势表现在四个方面:一是拥有充足能力的专业化煤炭输出码头;二是集疏运条件发达;三是煤炭中转大港地位突出;四是集团总体战略思路清晰,组织环境优越。劣势表现在四个方面:一是输出能力充足,但能力富余严重;二是上水接卸无专业化泊位,能力缺口大;三是新的晋中南煤炭运输大通道与港口现有车型匹配不适;四是港城矛盾严重,粉尘污染严重。面临的机遇表现在六个方面:一是国家宏观政策将持续支持经济发展;二是经济发展向好,带动煤炭能源消费增长;三是供方和顾客会持续给予R港以支持;四是竞争对手明确,R港竞争力最强;五是晋中南煤炭运输大通道为R港下水煤炭持续发展提供了有力保障;六是煤炭市场空间充足。面临的而威胁表现在四个方面:一是竞争对手之间竞争日趋激烈,反击能力增强;二是潜在进入者既造成了威胁,也加剧了竞争;三是社会因素中环保压力加剧;四是企业用工成本增加。在对优势、劣势和机遇、威胁分析的基础上,本文科学地使用SWOT分析矩阵,认为R港煤炭运输宜选择以增长型战略为主、其他战略为辅的组合型战略,既要充分利用内部优势,牢牢把握外部机会,又要积极应对外部挑战,克服自身劣势,实现内涵式发展。
[Abstract]:This paper is about R port coal transportation development strategy research paper, the paper has carried on the comprehensive analysis to its internal environment and the external environment systematically, has summed up its own superiority and the inferiority, faces the opportunity and the threat, through the SWOT analysis tool, Research and put forward the development strategy and implementation plan in accordance with the characteristics of the company. The advantages of coal transportation in port R are shown in four aspects: one is the specialized coal export wharf with sufficient capacity, the other is the developed collecting and distributing conditions; Third, the status of coal transit port prominent; fourth, the group's overall strategic thinking clear, organizational environment superior. The disadvantages are shown in four aspects: first, the output capacity is sufficient, but the capacity surplus is serious; second, there is no specialized berth in Shangshui connection and unloading, and the capacity gap is large; third, the new coal transport channel in the south of Jinzhong is not suitable for matching the existing models of the port; Fourthly, the contradiction between port and city is serious and dust pollution is serious. The opportunities are shown in six aspects: first, the national macro policy will continue to support the economic development; second, the economic development will improve to promote the growth of coal energy consumption; third, the supply side and customers will continue to give support to R port; Fourth, the competitors are clear that the competitiveness of the R port is the strongest; fifth, the coal transport channel in the south of Jinzhong provides a strong guarantee for the sustainable development of coal in the R port; sixth, the coal market has sufficient space. The threats are manifested in four aspects: first, the competition between competitors is becoming fiercer and stronger, the second is that the potential entrants not only cause the threat, but also aggravate the competition, third, the pressure of environmental protection in the social factors intensifies; Fourth, enterprise labor costs increased. On the basis of the analysis of strengths, weaknesses, opportunities and threats, this paper uses SWOT analysis matrix to study the use of SWOT analysis matrix. It is concluded that the combination strategy of coal transportation in R port should be based on growth strategy, supplemented by other strategies, and should make full use of its internal advantages. Firmly grasp the external opportunities, but also actively respond to external challenges, overcome their own weaknesses, and achieve implicit development.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F552.6;F426.21

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