新媒体环境下高铁认知与传播策略研究

发布时间：2018-06-07 01:12

本文选题：新媒体 + 高铁　；参考：《西南交通大学》2017年硕士论文

【摘要】：随着高铁发展对社会各方面的影响越来越大,受众对其发展状况也越来越关注。由于高铁在中国的发展时间较短,受众开始认识该事物也仅十多年的时间。真正引发大量关注是从2011年7·23甬温高铁事故之后,而且从7·23甬温高铁事故引发的舆情可以看出,受众对作为新兴科技的高铁认知并不十分清晰,同时媒体在高铁相关新闻报道上也很不到位。新闻传播作为受众接收信息的重要渠道,对受众认识新技术新事物有着重要的影响。受众对高铁的认知和态度,与媒体对高铁相关信息的传播密切相关。本研究先通过问卷调查的方法了解当前受众关于高铁认知的具体情况,然后以新闻传播对受众认知具有一定影响为切入点,从框架理论的角度出发,对从腾讯、新浪、网易、搜狐四大门户网站上抽样到的514篇与高铁相关的新闻报道进行内容分析和文本分析,试图厘清媒体关于高铁相关报道的状况和特点。然后将问卷调查结果与内容分析结果进行对比分析,得出媒体报道的不足,并为媒体关于高铁相关新闻报道提供一些策略建议。研究发现,受众对高铁的认知尤其是高铁基本知识的了解、高铁“走出去”挑战等方面的认知十分浅显,对高铁影响和高铁评价的认知较好,刚好与媒体关于高铁报道的情况吻合,即媒体报道的确对受众关于高铁认知存在一定影响。为了媒体更好地传播高铁相关信息以提高受众认知,笔者认为媒体应该从报道主题、报道类型、报道篇幅以及专业程度四方面在今后相关新闻报道中作进一步改善。
[Abstract]:As the development of high-speed rail has a growing impact on all aspects of society, the audience is paying more and more attention to its development. Because of the short history of high-speed rail in China, audiences began to understand it for only over a decade. The real cause of great concern is that after the 7-23 Yongzhou-Wenzhou high-speed rail accident in 2011, and from the public opinion caused by the 7.23 Yongzhou-Wenzhou high-speed rail accident, it can be seen that the audience does not have a clear understanding of high-speed rail as a new technology. At the same time, the media in the high-speed-related news reports are not in place. As an important channel for the audience to receive information, news communication has an important influence on the audience's understanding of new technology and new things. The audience's cognition and attitude to high-speed rail are closely related to the media's dissemination of high-speed-related information. This research first through the questionnaire method to understand the current audience about the specific situation of high-speed rail cognition, and then with the news communication has a certain impact on audience cognition as a starting point, from the perspective of the framework theory, from Tencent, Sina, NetEase, A sample of 514 news reports related to high-speed rail were collected from four Sohu portals for content analysis and text analysis in an attempt to clarify the status and characteristics of media reports on high-speed rail. Then, the results of questionnaire survey and content analysis are compared and analyzed, and the shortcomings of media reports are obtained, and some strategic suggestions are provided for media reports on high-speed rail. The study found that the audience's understanding of high-speed rail, especially the basic knowledge of high-speed rail, the high-speed rail "going out" challenges and other aspects of cognition is very simple, the impact of high-speed rail and high-speed rail evaluation is a better understanding. It coincides with media coverage of high-speed rail, that is, media coverage does have an impact on the audience's perception of high-speed rail. In order for the media to better disseminate high-speed rail related information to improve the audience's cognition, the author believes that the media should further improve in the future related news reports from the following four aspects: the theme, the type, the length and the degree of professionalism.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F532;G212

【参考文献】