铁路高端旅客服务产品开发可行性研究

发布时间：2018-06-09 00:52

本文选题：铁路运输 + 高端旅客　；参考：《北京交通大学》2013年硕士论文

【摘要】：随着铁路管理体制改革进程的推进,我国铁路运输企业将进一步走向市场,全方位地参与运输市场竞争。发展铁路高端旅客服务产品,对于铁路运输企业开拓新的利润增长点,打造企业运输服务品牌具有重要的理论和现实意义。铁路高端旅客需求分析以及铁路高端旅客服务产品的开行性研究,是铁路运输企业发展高端旅客服务产品的首要和关键的工作。首先,回顾分析国内外铁路、航空、水运高端旅客服务产品的现状,并进行对比分析,提出我国铁路开展高端旅客服务产品研究的必要性和重要意义；其次,对珠三角地区高端旅客旅游出行需求开展调查研究,分析高端旅客对于铁路高端客运产品的设想与要求；最后,从观光列车、商务包车以及高等级旅游列车三种方式,进行运输组织的可行性、经济效益以及舆论影响分析,得出现阶段发展铁路高端旅客服务产品的结论和建议。
[Abstract]:With the advancement of the reform of railway management system, Chinese railway transportation enterprises will go further into the market and participate in the competition of transportation market in all directions. The development of high-end railway passenger service products will open up new profit growth points for railway transport enterprises. It is of great theoretical and practical significance to build a brand of enterprise transportation service. The analysis of railway high-end passenger demand and the research on the opening of railway high-end passenger service products. It is the first and key task for railway transportation enterprises to develop high-end passenger service products. First of all, review the domestic and foreign railway, aviation, water transport high-end passenger service products status quo, and carry out a comparative analysis, put forward our railway high-end passenger service products research necessity and significance; secondly, To investigate and study the travel demand of high-end tourists in the Pearl River Delta region, and analyze the assumption and requirements of high-end passengers for railway high-end passenger transport products. Finally, from the three ways of sightseeing train, business charter train and high-level tourist train, The feasibility, economic benefit and public opinion influence of transportation organization are analyzed, and the conclusions and suggestions of developing high-end railway passenger service products are obtained.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F532.3

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