A招标代理企业发展战略研究

发布时间：2018-06-14 18:53

本文选题：招标代理 + 竞争　；参考：《北京交通大学》2013年硕士论文

【摘要】：A招标代理企业(以下简称为目标企业)作为我国最早从事民航设备国际招标业务的企业之一,在以前的历程中一直能够稳步发展,尤其在民航招标采购领域业绩显著,始终处于领先地位。随着经济的快速发展,招标代理企业日益增多,目标企业也面临着生存与发展的压力,既要考虑巩固既有地位,又需要努力拓展新领域,希望进行多元化发展。面对这种情况,本论文通过分析为目标企业制定发展战略。本论文通过对目标企业的外部环境、内部环境进行分析,应用波特五力分析方法、SWOT分析方法和实际案例分析总结出目标企业的综合状况,研究目标企业面对的优势、劣势、机会和威胁,明确目标企业自身的竞争能力。以此为基础,进一步制定适宜目标企业的发展战略,并对目标企业发展战略的可行性进行了论证,希望通过一系列研究分析得出的发展战略对于目标企业的当前及未来的发展具有参考价值。论文提出目标企业的发展必须从传统强项做起,将保持强项作为发展的重心,同时争取在尽可能短的时间内补齐企业的短板。目标企业在制度管理方面需要做出调整,制度的落后会直接影响企业的发展,目标企业的制度一定要围绕其发展战略制定,论文从目标企业的四个方面对实施措施进行分析——经营理念制定、管理结构调整、风险防范体系建立和人力资源管理,希望通过各项实施措施进行管理和调控,使得目标企业在未来的发展中朝向拟定的方向前进。
[Abstract]:As one of the earliest enterprises in China engaged in the international bidding business of civil aviation equipment, A bidding agency enterprise (hereinafter referred to as the target enterprise) has been able to develop steadily in the past, especially in the field of civil aviation bidding procurement. Always in the leading position. With the rapid development of economy and the increasing number of bidding agency enterprises, the target enterprises are also facing the pressure of survival and development. Facing this kind of situation, this paper makes the development strategy for the target enterprise through the analysis. Through the analysis of the external environment and internal environment of the target enterprise, this paper summarizes the comprehensive situation of the target enterprise by using the Porter's five-force analysis method and the actual case analysis, and studies the advantages and disadvantages faced by the target enterprise. Opportunities and threats, identify the target enterprise's own competitiveness. On this basis, the development strategy of the target enterprise is further formulated, and the feasibility of the development strategy of the target enterprise is demonstrated. It is hoped that the development strategy obtained through a series of research and analysis will have reference value for the current and future development of the target enterprises. The paper puts forward that the development of the target enterprise must start from the traditional strong point, keep the strong item as the center of development, and try to make up the short board of the enterprise in the shortest possible time at the same time. The target enterprise needs to adjust in the aspect of system management. The backward system will directly affect the development of the enterprise. The system of the target enterprise must be formulated around its development strategy. The paper analyzes the implementation measures from four aspects of the target enterprise: the establishment of management concept, the adjustment of management structure, the establishment of risk prevention system and the management of human resources. So that the target enterprise in the future development towards the proposed direction forward.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F562.6

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