广东金穗港航集团港口物流业务分析报告

发布时间：2018-06-21 05:37

本文选题：港口 + 航运　；参考：《华南理工大学》2013年硕士论文

【摘要】：世界经济持续低迷，外贸不景，物流业举步为艰。国家为降低物流成本，助推经济发展，出台了一系列的扶持政策，大珠三角的经济发展等因素使粤港物流业虽有挑战，也有机遇。金穗港航集团是专业从事粤港港口物流业务的公司，本文通过学习国内外物流业务的研究成果，收集宏观经济信息，运用环境分析理论对金穗集团所处的政策环境、经济环境、社会环境、技术环境四个方面的因素分析，从总体上把握宏观环境，并评价这些因素对企业战略目标和战略制定的影响。运用波特五力模型对其供应商的议价能力、购买者的议价能力、潜在竞争者进入的能力、替代品的替代能力、行业内竞争者现在的竞争能力竞争环境进行分析，使决策者认清自己所处的竞争位置；用战略理论对其优势、弱势、机会、威胁四方面对其核心竞争力进行分析，归纳总结出集团定位，并提出针对性的建议，从而得出研究结论。通过上述的分析，金穗集团优势在于有较好的网络、较规范的管理、服务有一定的优势，但其弱势在于内部的凝聚力有待提升，对货源的控制力较弱，信息化水平不高，综合物流能力不强，业务主要局限在粤港两地。面对机遇、挑战和自身的优势和劣势，本论文认为，金穗集团建议采取如下措施： 1．立足香港，做大做强内河集疏运服务，通过整合现有的珠三角西部的港区、码头资源，提升现有的外贸驳船业务，发展沿江班轮运输业务，增加轮船的装载率，提升服务质量，提高效率、降低成本，做好粤港四大枢纽港的配角。 2．加强与国际航运巨头的紧密合作，争得在大港口、大码头中的地位从而拓展揽货网络，争取制造企业的外包服务。 3．拓展大铲港区的外贸驳船业务、南沙港的内贸业务和珠海高栏港的江海联运业务。 4．以香港为基地，适时拓展东北亚和东南亚业务，发展两岸直航业务和沿海、近洋业务。 5．立足金穗集团广州总部，依托南沙港基地，发展内贸运输业务。穗集团在粤港物流业务中具有一定的代表性，本论文通过对其特殊性的分析，找出应对的措施，对该集团有一定的指导作用，对该行业中类同的企业也有参考作用。
[Abstract]:The world economy continues to be depressed, foreign trade is depressed, and the logistics industry is struggling. In order to reduce the logistics cost and boost the economic development, the state has issued a series of supporting policies. The economic development of the Greater Pearl River Delta has made the logistics industry of Guangdong and Hong Kong have both challenges and opportunities. Jinsui Port and Shipping Group is a company specializing in the logistics business of Guangdong and Hong Kong ports. By studying the research results of logistics business at home and abroad, this paper collects macroeconomic information, applies the theory of environmental analysis to the policy environment and economic environment of Jinsui Group. This paper analyzes the four factors of social environment and technological environment, grasps the macro environment as a whole, and evaluates the influence of these factors on the strategic goal and strategy formulation of the enterprise. This paper analyzes the bargaining power of its suppliers, the bargaining power of buyers, the ability of potential competitors to enter, the substitution ability of substitutes, and the competitive environment of competitors in the industry by using Porter's five-force model. Make the decision makers recognize their competitive position, analyze its core competence from four aspects: advantage, weakness, opportunity and threat, sum up the position of the group, and put forward some suggestions. Thus, the conclusion of the study is drawn. Through the above analysis, the advantages of Jinsui Group lie in having better network, more standardized management, and certain advantages of service, but its weakness lies in the internal cohesion to be improved, the control over the source of goods is weak, and the level of information is not high. Comprehensive logistics capacity is not strong, business is mainly confined to Guangdong and Hong Kong. In the face of opportunities, challenges and their own strengths and weaknesses, this paper believes that Jinsui Group should take the following measures: 1. Based on Hong Kong, we should strengthen inland river transportation services and integrate the existing port areas in the western Pearl River Delta. Wharf resources, upgrading of existing foreign trade barge business, development of liner shipping business along the Yangtze River, increasing ship loading rate, improving service quality, improving efficiency, reducing costs, (2) to strengthen close cooperation with international shipping giants, to gain a position in large ports and wharfs, and thus to expand the cargo collection network. 3. To expand the foreign trade barge business in Dazaogang area, the domestic trade business in Nansha port and the river and sea combined transport business in Gaolan port in Zhuhai. 4. Taking Hong Kong as the base, Timely expansion of Northeast Asia and Southeast Asia business, development of cross-strait direct shipping and coastal business, near foreign business. 5. Based on the Guangzhou headquarters of Jinsuo Group, relying on the Nansha Port Base, the development of domestic trade transport business. Guangzhou Group has certain representativeness in Guangdong and Hong Kong logistics business. Through the analysis of its particularity, this paper finds out the measures to deal with it, which has a certain guiding role for this group and a reference role for the similar enterprises in this industry.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F259.23;F552.6

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