柳州西水河公司CL物流港竞争战略研究

发布时间：2018-06-22 08:04

本文选题：物流港 + 竞争战略　；参考：《广西大学》2013年硕士论文

【摘要】：随着区域发展、公铁运输建设日趋饱和,近年内河水运被提上日程,各种利好政策纷纷出台,柳州西水河公司应运而生。作为柳州内河港口、码头、水运、商贸物流、产业园区等相关产业投资和管理的新生力量,公司面临着前所未有的发展机遇,但也面临着一系列挑战。本文从柳州西水河公司CL物流港科学发展的高度,对柳州西水河公司CL物流港的内部条件、外部环境、行业结构、竞争战略选择进行了研究与探讨。论文从柳州西水河公司CL物流港的内部环境出发,对柳州西水河公司的股东广西西水河投资集团、核心业务CL物流港和业务依托的柳州汽车城进行了研究,结合内部组织、人力资源和财务状况等内部因素进行分析,找到物流港的竞争着力点。再通过分析CL物流港所处的宏观环境、未来市场需求和行业竞争地位等因素,得到物流港面临的机遇与挑战。在上述研究的基础上,通过SWOT分析框架,总结出SO、ST、WO、WT等战略选择方向。根据以上制定的战略原则,确定CL物流港的定位为综合物流型物流港,应选择差异化的竞争战略最后,论文结合柳州西水河公司CL物流港的实际情况,因地制宣的制定了战略举措,包括打造核心能力、打造人才梯队的举措。我国内河航运,尤其是西水河流域的航运资源开发是一个比较新、比较现实的课题,如何在广西等欠发达地区的内陆城市实现水运资源的合理开发利用,如何使国有投资公司在公益性项目中获得市场竞争优势,更值得大家去探索研究,这也是本文的创新之处。
[Abstract]:With the development of the region, the construction of the highway and railway transportation is becoming more and more saturated. In recent years, the inland water transportation has been put on the agenda, various favorable policies have been issued, Liuzhou Xishui River Company has emerged as the times require. As a new force of investment and management of Liuzhou inland river port, wharf, waterway, trade logistics, industrial park and other related industries, the company is faced with unprecedented development opportunities, but also faces a series of challenges. From the height of the scientific development of CL logistics port of Liuzhou Xishui River Company, this paper studies and discusses the internal conditions, external environment, industry structure and competitive strategy choice of CL logistics port of Liuzhou Xishui River Company. Starting from the internal environment of CL logistics port of Liuzhou Xishui River Company, this paper studies Guangxi Xishui River Investment Group, its core business CL logistics port and Liuzhou Motor City, which is based on its core business. Human resources and financial situation and other internal factors are analyzed to find the competitive point of logistics port. Through the analysis of the macro environment of CL logistics port, the future market demand and the competitive position of the industry, the opportunities and challenges faced by the logistics port are obtained. Based on the above research and SWOT analysis framework, the strategic choice direction of SOTSTWO WO WT is summarized. According to the above strategic principles, the positioning of CL logistics port as integrated logistics port should be chosen. Finally, the paper combines the actual situation of CL logistics port of Liuzhou Xishui River Company. Due to the establishment of strategic initiatives, including building core competencies, talent echelons. It is a relatively new and realistic task to exploit the shipping resources of inland waterway in China, especially in the Xishui River basin. How to realize the rational exploitation and utilization of water transportation resources in the inland cities in less developed areas such as Guangxi, is a relatively new and realistic task. How to make the state-owned investment company gain the market competitive advantage in the public welfare project is worth exploring and studying, which is also the innovation of this paper.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.6;F259.23

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