基于博弈论的铁路工程投标报价策略研究

发布时间：2018-06-23 04:37

本文选题：铁路工程 + 投标报价　；参考：《铁道运输与经济》2016年12期

【摘要】：投标报价作为施工企业竞标的关键因素,对于中标结果起着重要的作用,而且还关系到企业中标后的利润。从投标人的角度出发,运用SWOT-CLPV分析法对投标前施工企业及竞争对手进行定性分析,根据企业投标态势采取相应策略。在此基础上,依据当前铁路工程评标时采用的综合评估法,利用博弈论建立投标报价博弈模型,经过推导得出施工企业的最优投标报价区间,并通过实例验证模型的适用性及科学性,为施工企业投标报价提供依据。
[Abstract]:As the key factor of the construction enterprise bidding, the bidding price plays an important role in the winning result, and it also relates to the profit after winning the bid. From the point of view of bidders, SWOT-CLPV analysis method is used to qualitatively analyze the construction enterprises and their competitors before bidding, and the corresponding strategies are adopted according to the bidding situation of the enterprises. On this basis, according to the comprehensive evaluation method used in the current railway project evaluation, the game model of bidding quotation is established by using game theory, and the optimal bidding price interval of construction enterprise is derived. The applicability and scientificalness of the model are verified by an example, which provides the basis for the bidding quotation of construction enterprises.
【作者单位】：石家庄铁道大学经济管理学院;中铁二十局集团有限公司;
【基金】：河北省高层次人才资助项目(2013429102) 河北省交通厅科技计划项目(2011522-26)
【分类号】：F224.32;F532.3

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