基于CIS理论的H公司企业文化优化研究

发布时间：2018-06-27 10:42

本文选题：企业识别系统 + 企业文化　；参考：《西北大学》2016年硕士论文

【摘要】：企业形象识别体系(简称CIS)是企业着眼于对外界树立一个优秀的企业形象,有目的、有规划的向社会大众展现和宣扬企业自身的各种特征,从而使得社会公众对该企业有一个直观而标准的印象和认识的一种有效战略。国外大型企业在上个世纪中叶已经开始关注CIS系统并取得了巨大的成功,我国在这一领域起步较晚,直到上个世纪末本世纪初才有部分企业开始导入CIS系统。可以看到CIS系统确实提高了国内企业的企业文化水平,但是由于发展时间较短,目前CIS系统在国内的应用仍然存在诸多的问题,需要进一步的研究和解决。CIS系统是塑造企业良好形象,提升企业核心竞争力的有力工具和方法,通常来讲CIS系统由三部分组成,分别是企业理念识别、企业行为识别和企业视觉识别。本文将H公司作为研究对象,首先分析了H公司企业文化建设的特点和目前存在的不足,接着具体介绍了CIS系统的理论基础,并以此为切入点阐述了H公司基于CIS系统的企业文化建设优化方案,最后提出了针对该优化方案的实施保障措施,实现了理论联系实际,对帮助H公司企业文化建设更好发展具有现实的意义。文章最后还对本研究进行了概括总结,指出了一些不足,并提出了对今后的展望。
[Abstract]:Corporate identity system (CIS) is an enterprise focusing on the outside world to establish an excellent corporate image, purposeful, planned to the public to show and publicize the characteristics of the enterprise itself. So that the public has an intuitive and standard impression and understanding of the enterprise an effective strategy. In the middle of the last century, foreign large enterprises began to pay close attention to CIS system and achieved great success. China started late in this field, until the end of the last century and the beginning of this century, some enterprises began to introduce CIS system. It can be seen that CIS system has really improved the enterprise culture level of domestic enterprises, but because of the short development time, there are still many problems in the application of CIS system in China. Need further research and solution. CIS system is a powerful tool and method to create a good image of enterprises and enhance the core competitiveness of enterprises. Generally speaking, CIS system is composed of three parts, which are enterprise concept identification. Identification of enterprise behavior and vision. In this paper, H Company is regarded as the research object. Firstly, the characteristics of H Company's corporate culture construction and its shortcomings are analyzed, and then the theoretical basis of CIS system is introduced in detail. From this point of view, this paper expounds the enterprise culture construction optimization scheme of H Company based on CIS system, and finally puts forward the implementation safeguard measures for the optimization scheme, which realizes the combination of theory and practice. To help H company enterprise culture construction better development has the realistic significance. Finally, the paper summarizes the research, points out some shortcomings, and puts forward some prospects for the future.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F270;F542.6

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