基于博弈论的重庆港竞争策略研究

发布时间：2018-07-04 13:08

本文选题：竞争策略 + 重庆　；参考：《重庆交通大学》2012年硕士论文

【摘要】：通关成本、港口中转成本在重庆物流成本中所占的比例较高，相对于其他运输方式来说，重庆的水路运输优势逐渐变弱。泸州港在码头类型、地形条件、航道情况等方面都与重庆港类似，而且同处于长江上游，具有较好的比较价值。更重要的是在这样的比较中，重庆港作为一个省级港口，规模更大、硬件设施更好、集约化程度更高，但与四川省泸州市的泸州港相比，优势被价格抵消，优势已经不明显，甚至不存在。在港口业这样的不完全竞争市场环境中，利用博弈论的理论对港口竞争进行分析决策，为重庆港的竞争发展提出对策。首先，本文阐述了博弈论的基本知识，分析了港口竞争的内涵，分析了产业组织理论，并用产业组织理论解释了可竞争市场理论以及均衡曲线图，为后续章节知识的运用奠定基础。其次，根据大量文献资料，总结对港口竞争力起主要作用的因素，按照评价指标体系的建立原则，建立指标体系结构图，，并用熵权把指标排序。因为影响港口竞争力的指标大部分不能用具体的数值量化，所以根据前面章节总结的对港口竞争力起主要作用的因素，用综合评价法进行港口竞争力评价，尽可能避免主观因素对评价结果造成的误差。然后根据指标排序，运用康维斯断裂点模型确定重庆港的吸引力范围。最后，建立港口合作和非合作博弈模型，并根据重庆港的现状以及重庆港、泸州港竞争环境，对重庆港的发展提出对策。本文分析重庆港竞争策略，丰富和完善重庆港竞争的理论及其应用，论文成果具有一定的理论和现实意义。
[Abstract]:Customs clearance cost and port transit cost account for a higher proportion of logistics costs in Chongqing. Compared with other transport modes, Chongqing's waterway transport advantage is becoming weaker. Luzhou Port is similar to Chongqing Port in the types of wharves, topographic conditions and waterway conditions, and is also located in the upper reaches of the Yangtze River, which is of good comparative value. More importantly, in such a comparison, Chongqing Port, as a provincial port, has a larger scale, better hardware facilities, and a higher degree of intensification. However, compared with Luzhou Port in Luzhou City, Sichuan Province, the advantages are offset by price, and the advantages are no longer obvious. It doesn't even exist. In the imperfect competitive market environment of the port industry, the game theory is used to analyze the port competition and put forward the countermeasures for the development of Chongqing port competition. Firstly, this paper expounds the basic knowledge of game theory, analyzes the connotation of port competition, analyzes the theory of industrial organization, and explains the theory of competitive market and equilibrium curve with the theory of industrial organization. To lay a foundation for the use of knowledge in subsequent chapters. Secondly, according to a large number of documents, summarizes the main factors that play a major role in port competitiveness, according to the establishment of the evaluation index system, set up the index system structure diagram, and use entropy weight to rank the indicators. Because most of the indicators that affect port competitiveness can not be quantified by specific numerical values, the comprehensive evaluation method is used to evaluate port competitiveness according to the factors that play a major role in port competitiveness summarized in the previous chapters. As far as possible to avoid subjective factors on the evaluation results caused by error. Then according to the index order, using the Convis breakpoint model to determine the attractive range of Chongqing Port. Finally, the game model of port cooperation and non-cooperation is established. According to the present situation of Chongqing Port and the competitive environment of Chongqing Port and Luzhou Port, the countermeasures are put forward for the development of Chongqing Port. This paper analyzes the competitive strategy of Chongqing Port, enriches and perfects the theory and application of Chongqing Port Competition, and the results of this paper have certain theoretical and practical significance.
【学位授予单位】：重庆交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.7;F224.32

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