城市轨道交通商业定位评价体系构建的实证研究

发布时间：2018-07-10 08:56

本文选题：城市轨道交通 + 评价体系　；参考：《铁道运输与经济》2016年07期

【摘要】：城市轨道交通商业作为区别于传统商业的一种新型商业模式,其经营开发与建设密切相关,需要在设计阶段进行规划布局。为了更好地实现其商业价值,确定适合的商业定位策略尤为关键。结合德尔菲法,从客户定位、环境定位及设计定位3个方面构建城市轨道交通商业定位评价指标体系,运用模糊综合评价法对城市轨道交通商业定位进行评价。以武汉地铁商业为研究对象,通过实例演练地铁商业定位的评价过程,为地铁公司商业定位及发展提出建议。
[Abstract]:As a new commercial model different from the traditional one, urban rail transit business is closely related to its development and construction, so it needs to be planned and laid out in the design stage. In order to realize its commercial value better, it is very important to determine the suitable business positioning strategy. Combined with Delphi method, the commercial positioning evaluation index system of urban rail transit is constructed from three aspects: customer orientation, environment positioning and design positioning, and the fuzzy comprehensive evaluation method is used to evaluate the commercial positioning of urban rail transit. Taking Wuhan metro commercial as the research object, this paper gives some suggestions for the subway company's commercial positioning and development by practicing the evaluation process of the subway commercial positioning through an example.
【作者单位】：武汉地铁集团有限公司;华中科技大学管理学院;武汉地铁集团有限公司项目管理部;
【基金】：中央高校基本科研业务费资助项目(2014AA043)
【分类号】：F572.88;F727

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