山东航空公司核心竞争力培育研究

发布时间：2018-07-11 11:25

本文选题：山东航空 + 核心竞争力　；参考：《山东大学》2012年硕士论文

【摘要】：空中旅客运输作为一种现代的交通运输方式,具有快捷、安全、舒适的特点,是现代社会国民经济重要的组成部分。现代航空运输业的良好发展和高质量的运营水平,也是国家政治稳定、对外开放和经济繁荣的重要标志。建国后,尤其是改革开放以来,随着国民经济的快速发展,中国的民航运输业也取得了巨大的进步。据测算,GDP每增加1%,可相应带来民航业1.5%的增长。随着人均GDP和人民收入的不断提高,公众对于空中旅行的需求越来越强烈、对民航业的各种要求也越来越高。同时,航空公司面临的竞争越来越激烈,日益趋向白热化,导致行业平均利润率越来越低,且服务同质化严重。目前国内市场主要由国航、东航、南航和海航等四大航所垄断,山东航空股份有限公司(简称“山航”)作为以国内航线为主的区域性中型航空公司,处于夹缝中求生存、竞争中谋发展的环境之中。山航要实现持久发展、建百年企业的远期目标,就必须集中所有的资源和能力,培育打造自身的核心竞争力。本论文以山航为研究对象,应用企业战略管理和核心竞争力的相关理论,通过对山航竞争环境、自身特点进行综合评价,找到构建核心竞争力的途径和方法,为山航的长远发展奠定坚实的基础。本论文采用理论分析与实地调研、定量与定性分析相结合的方法,在山航“十二五”战略规划的框架下,综合论述山航核心竞争力的构建思路和培育方式,找准适合山航的核心竞争力培育模式,建立并保持核心竞争力,在激烈的市场竞争中获得优势地位,从而保证山航获得持续、长远的发展。
[Abstract]:Air passenger transport, as a modern transportation mode, has the characteristics of fast, safe and comfortable, and it is an important part of the national economy in modern society. The good development and high quality operation level of modern air transportation industry is also an important symbol of national political stability, opening to the outside world and economic prosperity. After the founding of the people's Republic of China, especially since the reform and opening up, with the rapid development of the national economy, China's civil aviation transportation industry has also made great progress. It is estimated that for every increase in GDP, the civil aviation industry can bring 1.5% growth. With the increasing per capita GDP and people's income, the public demand for air travel is becoming more and more intense, and the requirements for civil aviation are becoming higher and higher. At the same time, the competition faced by airlines is becoming more and more intense, which leads to the lower and lower average profit margin of the industry and the serious homogeneity of service. At present, the domestic market is mainly monopolized by four major airlines, namely, Air China, China Eastern Airlines, China Southern Airlines and HNA. Shandong Airlines Co., Ltd. ("Shan Airlines"), as a regional medium-sized airline mainly based on domestic routes, is in the middle of a gap to survive. A competitive environment for development. In order to realize the sustainable development and the long-term goal of building a century-old enterprise, Shanghang must concentrate all its resources and capabilities and cultivate its own core competitiveness. This paper takes Shanhang as the research object, applies the relevant theories of enterprise strategic management and core competence, through the comprehensive evaluation of the competitive environment and its own characteristics, finds the way and method to construct the core competence. For the long-term development of Mountain Airlines laid a solid foundation. In this paper, theoretical analysis and field investigation, quantitative and qualitative analysis are combined, and under the framework of the "12th Five-Year Plan", the paper comprehensively discusses the construction ideas and cultivation methods of Shanhang's core competitiveness. In order to ensure the sustainable and long-term development of Shanghang Airlines, it is necessary to establish and maintain its core competence and gain its dominant position in the fierce market competition.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F562.6

【相似文献】