大连港竞争力评价及发展策略研究

发布时间：2018-07-13 11:25

【摘要】：2009年7月辽宁沿海经济带发展规划上升为国家战略,大连市同时提出大连港要切实承担起国际航运中心、国际物流中心建设的核心地位和龙头作用。大连港面临前所未有的发展机遇,与此同时,营口港、锦州港、丹东港等港口规模不断壮大,对大连港造成的竞争压力不容小觑,特别是各港的经济腹地高度重叠,对资源的竞争日益加剧。因此,分析辽宁沿海主要港口的竞争态势,对大连港进行较为客观的评价,显得极为必要。本文主要是站在大连港的角度,正确评价大连港的竞争力,制定有针对性的发展战略。有关港口竞争力评价的研究很多,但许多研究在选择被评价的对象港口时其研究依据比较模糊,常常将不在同一个区域市场的、相互之间竞争关系并不密切的港口放在一起评价,从而失去了评价的意义。竞争力的强与弱是一个相对的概念,同时,港口之间的竞争是分地域、分层次的。为此,本研究试图运用市场划分理论,寻找一种既简单便利又客观公正的衡量港口动态竞争力的方法。本文以大连港为主要研究对象,参阅大量文献,运用基于市场划分理论的港口动态竞争力评价方法,在辽宁沿海主要港口范围内对大连港进行了较为客观的竞争力评价,分析了辽宁沿海主要港口的竞争状况,明确了大连港在辽宁沿海主要港口中的主要竞争对手、竞争优势及所处的地位；最后,结合大连港的现状,基于国家及辽宁省的政策导向,运用SWOT方法,分析大连港发展过程中面临的机遇和潜在威胁,并对大连港的发展目标进行战略定位,提出提升大连港竞争力的具体对策。
[Abstract]:In July 2009, the development plan of Liaoning coastal economic belt was raised as a national strategy. At the same time, Dalian put forward that Dalian port should take up the core position and leading role of international shipping center and international logistics center construction. Dalian Port is facing unprecedented development opportunities. At the same time, Yingkou Port, Jinzhou Port, Dandong Port and other ports are growing in scale. The competitive pressure on Dalian Port cannot be underestimated, especially the high overlap of the economic hinterland of each port. Competition for resources is intensifying. Therefore, it is very necessary to analyze the competition situation of the main ports along the coast of Liaoning and evaluate Dalian Port objectively. This article is mainly from the point of view of Dalian Port, correctly evaluates the competitiveness of Dalian Port, and formulates a targeted development strategy. There are many studies on the evaluation of port competitiveness, but many studies on the selection of the evaluated port are based on a rather vague basis and are often not in the same regional market. The ports which are not closely related to each other are evaluated together, thus losing the significance of evaluation. The strong and weak competitiveness is a relative concept, at the same time, the competition between ports is divided into regions and levels. Therefore, this study tries to use the theory of market division to find a simple, convenient and objective method to measure the port dynamic competitiveness. This paper takes Dalian Port as the main research object, referring to a large number of documents, using the evaluation method of port dynamic competitiveness based on the theory of market division, and making a relatively objective evaluation of Dalian Port's competitiveness within the scope of main ports in Liaoning coastal area. This paper analyzes the competitive situation of the main ports along the coast of Liaoning Province, clarifies the main competitors, competitive advantages and position of Dalian Port in the main ports along the coast of Liaoning Province, finally, combined with the present situation of Dalian Port, Based on the policy guidance of our country and Liaoning Province, this paper analyzes the opportunities and potential threats in the development of Dalian Port by using SWOT method, and makes strategic positioning of the development goal of Dalian Port, and puts forward some concrete countermeasures to enhance the competitiveness of Dalian Port.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.7

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