烟台港客运发展战略研究

发布时间：2018-07-13 11:12

【摘要】：渤海湾客滚运输市场是仅次于琼州海峡的全国第二大的滚装运输市场，有着得天独厚的地理条件，渤海湾水上航线被称为“黄金水道”。烟台与大连之间直线最短距离只有106公里，乘船需航行五个半小时，公路则需颠簸1400公里，与公路、铁路等其他运输方式相比，，客滚运输作为一种低碳、低成本运输方式，以其不可替代的优势成为渤海海峡两岸之间的主要运输方式。自1989年，渤海湾开通首条客滚线路以来，渤海湾客滚运输一直肩负着南北大通道物流运输的艰巨使命。截止2011年，渤海湾客滚运输市场一直保持稳定增长态势，其中客流量达到690万人次，车流量达到99万辆次。但2012年，渤海湾客滚运输市场受整体经济环境低迷、国家高速铁路建设和投入运营以及民航客运短程线路业务的不断壮大等因素影响，烟台港客运一改往年持续增长态势，首次出现市场总量下滑，客流量下降至630万人次，车流量下降至93万辆次，营运收入也相应减少。未雨绸缪，如何面对危机和挑战已经成为烟台港客运不可回避的问题。本文通过对国内外客滚运输发展现状和趋势的调查研究，分析烟台港客运发展的机遇和困难；通过对烟台港客运的自然条件、社会经济条件和政策环境的分析，解析烟台港客运的发展优势和制约因素。运用SWOT战略分析和战略形成模型进行研究，制定烟台港发展战略：坚持规模化发展，实施多元化战略，推行品牌战略。面对客滚运输行业产业发展面临的机遇和挑战，结合烟台港的实际情况和自身产业的自身特点，本文就推进烟台港客运的发展给出如下建议：一是积极争取政策支持；二是合理规划，完成产业布局；三是打造安全的行业发展环境；四是营建健康有序的市场环境；五是构建一体化的产业链条。本文旨在通过研究烟台港客运的自身情况，为烟台港客运制定发展战略提供科学的决策依据，为企业提高核心竞争力指明方向，促进烟台港客滚业务的发展，充分发挥主要产业的作用，带动烟台港的快速发展。
[Abstract]:The passenger rolling transport market in Bohai Bay is the second largest ro / ro transport market in China after the Qiongzhou Strait, with unique geographical conditions, and the Bohai Bay water route is called "golden waterway". The shortest straight line distance between Yantai and Dalian is only 106km, and it takes five and a half hours to sail by boat, while the road needs to be bumpy 1400 kilometers. Compared with other transport modes such as roads and railways, passenger rolling transportation is a low carbon and low cost transportation mode. With its irreplaceable advantage, it has become the main mode of transportation between the two sides of the Bohai Strait. Since the opening of the first passenger rolling line in the Bohai Bay in 1989, the passenger rolling transport in the Bohai Bay has been shouldering the arduous mission of the logistics transportation of the north and south big passageways. As of 2011, the passenger rolling transport market in the Bohai Bay has maintained a steady growth trend, with 6.9 million passenger trips and 990000 passenger trips. However, in 2012, the passenger rolling transport market in the Bohai Bay was affected by the downturn in the overall economic environment, the construction and commissioning of the national high-speed railway, and the continuous expansion of the civil aviation passenger short-distance line business, and so on. Yantai port passenger transport changed to a sustained growth trend in previous years. For the first time, total market volumes fell, with passenger traffic falling to 6.3 million, traffic falling to 930000, and operating revenue falling accordingly. How to face the crisis and challenge has become an unavoidable problem in Yantai Port passenger transport. This paper analyzes the opportunities and difficulties in the development of passenger transport in Yantai through the investigation and study of the present situation and trend of passenger rolling transport at home and abroad, and analyzes the natural conditions, socio-economic conditions and policy environment of passenger transport in Yantai. Analysis of Yantai port passenger transport development advantages and constraints. By using SWOT strategy analysis and strategy forming model, this paper makes the development strategy of Yantai Port: insist on large-scale development, carry out diversification strategy, and carry out brand strategy. In the face of the opportunities and challenges facing the development of passenger and rolling transport industry, combined with the actual situation of Yantai Port and the characteristics of its own industry, this paper gives the following suggestions to promote the development of passenger transport in Yantai Port: first, actively strive for policy support; The second is to plan rationally to complete the industrial layout; the third is to create a safe environment for the development of the industry; the fourth is to build a healthy and orderly market environment; and the fifth is to build an integrated industrial chain. The purpose of this paper is to provide scientific decision-making basis for the development strategy of Yantai port passenger transport by studying the situation of Yantai port passenger transport, to point out the direction for enterprises to improve their core competitiveness and to promote the development of Yantai port passenger rolling business. Give full play to the role of major industries, driving the rapid development of Yantai Port.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F552.6

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