天津RG货运代理公司竞争力评价研究
发布时间：2018-08-14 12:18
【摘要】：世界经济的快速发展导致了进出口贸易的日趋繁荣,这给货运代理企业提供了广阔的发展空间和千载难逢的发展时机。然而中国货运代理企业,特别是那些中小型的货代企业却要经历严峻的考验,究其原因就是国外大型货运代理企业的加入和国内代理企业数量的快速增加,现实的残酷给这些中小型货代企业的发展带来严重考验和企业间的竞争。 天津RG货运代理公司成立于2003年初,是天津港埠四公司下属的多元化代理企业,公司注册资金50万元,拥有580万元的固定资产,在册职工19人,主要从事金属矿石及钢材的进出口代理业务。与众多的中小型货代一样,天津RG货运代理公司具有少、小、弱的特点。在成立的最初几年,由于市场形式好,发展还算可以,但自从2008年美国的金融海啸席卷了整个世界后,再加上人民币升值等因素,代理量出现了下滑,稳定的客户也相继消失,公司生产出现了危机。面对激烈的竞争和恶劣的经济形势,天津RG货运代理公司必须采取相应的提高竞争力的措施才能改变目前的这种经营状态,但是究竟采取哪些措施,是天津RG货运代理公司所要深入思考的问题。 本文首先结合内外部环境分析,用SWOT分析法,得出企业的优劣势以及可利用的机会和要规避的风险；然后结合我国货代业的特点构建了一套企业核心竞争力综合指标体系,运用AHP分析法确定指标权重,并运用模糊综合评价法对天津RG货运代理公司的核心竞争力进行综合评价,最后找出提高竞争力的对策。这不仅对天津RG货运代理公司的生存和发展具有重要意义,对于天津港下属的多元化货代公司及其他中小型货运代理公司的发展也具有十分重要的借鉴意义。
[Abstract]:The rapid development of the world economy has led to the increasing prosperity of import and export trade, which has provided freight forwarding enterprises with a vast space for development and a golden opportunity for development. With the rapid increase of the number of domestic agent enterprises, the cruelty of reality has brought serious test and competition to the development of these small and medium-sized forwarding enterprises.
Tianjin RG Freight Forwarder Company was founded in early 2003. It is a diversified agent enterprise affiliated to Tianjin Port Four Company. The company has a registered capital of 500,000 yuan, a fixed asset of 5.8 million yuan, and 19 registered employees, mainly engaged in the import and export of metal ore and steel products. Like many small and medium-sized freight forwarders, Tianjin RG Freight Forwarder Company has tools. In the first few years of its founding, the market was in good shape and the development was all right. But since the financial tsunami swept the whole world in 2008, coupled with the appreciation of the RMB and other factors, agency volume has declined, stable customers have disappeared, and the company's production has been in crisis in the face of fierce competition and evil. Under the bad economic situation, Tianjin RG freight forwarding company must take corresponding measures to improve its competitiveness in order to change the current state of operation, but what measures should be taken is the question that Tianjin RG freight forwarding company should think deeply.
Firstly, combining with the analysis of internal and external environment, this paper uses SWOT analysis method to get the advantages and disadvantages of enterprises, the available opportunities and the risks to be avoided; then, combining with the characteristics of China's freight forwarding industry, it constructs a comprehensive index system of enterprise core competitiveness, uses AHP analysis method to determine the index weight, and uses fuzzy comprehensive evaluation method to Tianjin RG. It is of great significance not only for the survival and development of Tianjin RG freight forwarding company, but also for the development of Tianjin Port's diversified freight forwarding company and other small and medium-sized freight forwarding companies.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F512.6
本文编号：2182836
[Abstract]:The rapid development of the world economy has led to the increasing prosperity of import and export trade, which has provided freight forwarding enterprises with a vast space for development and a golden opportunity for development. With the rapid increase of the number of domestic agent enterprises, the cruelty of reality has brought serious test and competition to the development of these small and medium-sized forwarding enterprises.
Tianjin RG Freight Forwarder Company was founded in early 2003. It is a diversified agent enterprise affiliated to Tianjin Port Four Company. The company has a registered capital of 500,000 yuan, a fixed asset of 5.8 million yuan, and 19 registered employees, mainly engaged in the import and export of metal ore and steel products. Like many small and medium-sized freight forwarders, Tianjin RG Freight Forwarder Company has tools. In the first few years of its founding, the market was in good shape and the development was all right. But since the financial tsunami swept the whole world in 2008, coupled with the appreciation of the RMB and other factors, agency volume has declined, stable customers have disappeared, and the company's production has been in crisis in the face of fierce competition and evil. Under the bad economic situation, Tianjin RG freight forwarding company must take corresponding measures to improve its competitiveness in order to change the current state of operation, but what measures should be taken is the question that Tianjin RG freight forwarding company should think deeply.
Firstly, combining with the analysis of internal and external environment, this paper uses SWOT analysis method to get the advantages and disadvantages of enterprises, the available opportunities and the risks to be avoided; then, combining with the characteristics of China's freight forwarding industry, it constructs a comprehensive index system of enterprise core competitiveness, uses AHP analysis method to determine the index weight, and uses fuzzy comprehensive evaluation method to Tianjin RG. It is of great significance not only for the survival and development of Tianjin RG freight forwarding company, but also for the development of Tianjin Port's diversified freight forwarding company and other small and medium-sized freight forwarding companies.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F512.6
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