乘坐共享经济对印度尼西亚出租车行业的影响
发布时间：2018-08-14 16:54
【摘要】：乘坐共享是共享经济模式的一部分,其影响了许多传统行业,如交通运输,零售,物流,食品和饮料,金融和通信。共享经济的基本思想是为了省钱甚至是为了免费,从空间到技能,共享未充分利用的资产。参与交易的三方利益相关者:提供应用程序,以配合供需的平台公司;需要的商品或服务的消费者,以及提供的商品和服务的供应商。简单的营销链降低了这种商业模式中的生产成本。因此他们可以提供更低的价格和促销来吸引更多的消费者。乘坐共享快速增长的主要驱动力来源于技术的进步,如GPS,智能手机,社交网络和云计算。乘坐共享的业务模式通常与企业的先行者Uber相关。类似的商业模式,相继出现在许多国家,如新加坡的Grab、印度的Ola、中国的滴滴、印度尼西亚的Go-Jek。共享乘坐的快速增长给全球许多城市的当地产业形成了竞争,同时也引发了许多抗议,如在澳大利亚、巴黎、纽约、伦敦、罗马、和最近印度尼西亚。法律问题和不正当竞争成为抗议的主要原因。尽管在许多国家都有抗议,但共享经济是存在许多潜在好处的。五个部分的全球共享经济的规模估计从2014年的150亿美元增加到2025美元到3350亿美元。有一些证据表明,该创新带来了跨境投资机会。颠覆性业务可能为振兴微型企业提供新的机遇,为政府提供新的收入来源。然而,任何不当的政策和法规可能会抹杀商业创新的潜在利益。本文采用定性研究的方法,研究了印度尼西亚乘坐经济对出租车行业的影响。本文还通过共享经济在欧盟和中国的发展,总结经验教训和并且以全球观念看待该问题。本文揭示了乘坐共享对出租车行业、就业和消费者的一些影响。它对印度尼西亚最大的出租车公司蓝鸟在三个主要领域:车队利用率,占用和司机费用产生了影响,该公司减少了业务扩张并且增加了司机的成本,因为在过去的一年中,该公司司机的高离职率。他们还创建和改进APP提供在线订车服务。另一个策略是与样一个乘坐共享平台印度尼西亚的Go-Jek合作。乘坐共享的另一个重要影响是它为不同教育背景下的失业人群提供了许多就业机会。共享经济提供的创新,通过提供可替代公共交通的更优服务,为消费者提供便利。印度尼西亚政府对这一现象作出了回应并出台了相关规定,但仍存在许多问题,而监管中仍存在诸多挑战。通过对其他国家的研究,本文认为,印度尼西亚政府应进行全面的研究分享经济,以获得更好的信息为基础,制定适当的政策,并获得这个业务的优势。
[Abstract]:Ride sharing is part of a shared economy that affects many traditional industries, such as transportation, retail, logistics, food and beverage, finance and communications. The basic idea of a shared economy is to save money or even to share underutilized assets for free, from space to skills. Tripartite stakeholders involved in the transaction: providing applications to match supply and demand to platform companies; consumers of needed goods or services; and suppliers of goods and services provided. Simple marketing chains reduce production costs in this business model. So they can offer lower prices and promotions to attract more consumers. The main drivers of rapid growth in ride-sharing are technological advances such as GPS, smartphones, social networking and cloud computing. A shared business model is often associated with the enterprise's pioneer Uber. Similar business models have emerged in many countries, such as Grab in Singapore, Olain in India, Didi in China and Go-Jek in Indonesia. The rapid growth of shared rides has created competition for local industries in many cities around the world, but has also sparked protests in Australia, Paris, New York, London, Rome and, more recently, Indonesia. Legal issues and unfair competition are the main causes of protest. Despite protests in many countries, there are many potential benefits to a shared economy. The size of the five-part global share economy is estimated to have increased to $2025 to $335 billion from $15 billion in 2014. There is some evidence that this innovation creates opportunities for cross-border investment. Disruptive business could provide new opportunities for revitalizing microenterprises and new sources of revenue for the government. However, any improper policies and regulations could obliterate the potential benefits of business innovation. In this paper, the impact of Indonesian economy on taxi industry is studied by qualitative method. Through the development of sharing economy in EU and China, this paper summarizes the experiences and lessons and looks at the problem from a global perspective. This article reveals some of the effects of ride sharing on the taxi industry, employment and consumers. It has had an impact on Bluebird, Indonesia's largest taxi company, in three main areas: fleet utilization, occupancy and driver fees. The company has reduced business expansion and increased driver costs because of the past year. The company has a high turnover rate of drivers. They also create and improve APP to provide online car booking services. Another strategy is to work with Go-Jek, Indonesia, for example, a ride-sharing platform. Another important impact of ride sharing is that it provides many jobs for unemployed people from different educational backgrounds. Innovation provided by the sharing economy facilitates consumers by providing better services that can replace public transport. The Indonesian government has responded to this phenomenon and introduced regulations, but there are still many problems and regulatory challenges. Through the study of other countries, this paper holds that the Indonesian government should conduct a comprehensive research on the sharing economy, based on better information, formulate appropriate policies, and gain the advantages of this business.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.36;F571
本文编号：2183510
[Abstract]:Ride sharing is part of a shared economy that affects many traditional industries, such as transportation, retail, logistics, food and beverage, finance and communications. The basic idea of a shared economy is to save money or even to share underutilized assets for free, from space to skills. Tripartite stakeholders involved in the transaction: providing applications to match supply and demand to platform companies; consumers of needed goods or services; and suppliers of goods and services provided. Simple marketing chains reduce production costs in this business model. So they can offer lower prices and promotions to attract more consumers. The main drivers of rapid growth in ride-sharing are technological advances such as GPS, smartphones, social networking and cloud computing. A shared business model is often associated with the enterprise's pioneer Uber. Similar business models have emerged in many countries, such as Grab in Singapore, Olain in India, Didi in China and Go-Jek in Indonesia. The rapid growth of shared rides has created competition for local industries in many cities around the world, but has also sparked protests in Australia, Paris, New York, London, Rome and, more recently, Indonesia. Legal issues and unfair competition are the main causes of protest. Despite protests in many countries, there are many potential benefits to a shared economy. The size of the five-part global share economy is estimated to have increased to $2025 to $335 billion from $15 billion in 2014. There is some evidence that this innovation creates opportunities for cross-border investment. Disruptive business could provide new opportunities for revitalizing microenterprises and new sources of revenue for the government. However, any improper policies and regulations could obliterate the potential benefits of business innovation. In this paper, the impact of Indonesian economy on taxi industry is studied by qualitative method. Through the development of sharing economy in EU and China, this paper summarizes the experiences and lessons and looks at the problem from a global perspective. This article reveals some of the effects of ride sharing on the taxi industry, employment and consumers. It has had an impact on Bluebird, Indonesia's largest taxi company, in three main areas: fleet utilization, occupancy and driver fees. The company has reduced business expansion and increased driver costs because of the past year. The company has a high turnover rate of drivers. They also create and improve APP to provide online car booking services. Another strategy is to work with Go-Jek, Indonesia, for example, a ride-sharing platform. Another important impact of ride sharing is that it provides many jobs for unemployed people from different educational backgrounds. Innovation provided by the sharing economy facilitates consumers by providing better services that can replace public transport. The Indonesian government has responded to this phenomenon and introduced regulations, but there are still many problems and regulatory challenges. Through the study of other countries, this paper holds that the Indonesian government should conduct a comprehensive research on the sharing economy, based on better information, formulate appropriate policies, and gain the advantages of this business.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.36;F571
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