上海浦东空港物流园区发展战略研究
发布时间：2018-08-16 16:58
【摘要】：伴随经济全球化和现代物流业的快速发展，航空货运已成为现代物流的重要组成部分，以航空货运为主要支撑的空港物流也已进入到一个飞速发展的阶段，各类企业对于航空货运的需求日益增加。空港物流产业正逐渐成为机场所在地区经济发展新的增长点，同时空港物流园区的发展在推动城市发展航空货运方面发挥着重要的作用。 根据国务院颁布的推进上海“两个中心”建设的意见，将上海航空枢纽建设纳入国际航运中心建设体系，明确了2020年基本建成“国际航空枢纽”的目标。上海航空枢纽建设是中国民航强国战略的重要组成部分，，也是上海国际航运中心建设的重要组成部分。2010年6月，国家发改委印发的《长江三角洲地区区域规划》要求上海航空枢纽建设，要以扩大空港设施能力为重点，优化航空运输网络为主线，提高国际竞争力为目标，加强设施建设，提高中转能力，发展为国际航空网络的主要枢纽之一。根据“十二五”上海民航的发展目标，浦东机场将建设成为具有较强竞争力的国际枢纽、亚太地区的核心枢纽和全球排名第一的国际航空货运枢纽，这对浦东机场的货运枢纽建设提出了更高的要求。 作为浦东机场国际航空货运枢纽建设的重要抓手，加快上海浦东空港物流园区的发展建设刻不容缓，如何研究制定上海浦东空港物流园区的发展战略，实现货物运作效率和质量的提高和完善，增强上海空港的物流辐射能力和国际货源的聚集能力，是浦东机场提升综合竞争力，加快国际航空货运枢纽机场的建设步伐，早日实现“十二五”上海民航发展目标的关键所在。 本文在学习借鉴国内外空港物流园区发展经验以及对当前上海浦东空港物流园区现状的理性思考的基础上，运用战略管理、企业核心竞争力、多元化战略等理论知识，使用SWOT分析法结合PEST分析法、波特五力模型等战略研究方法，全面分析了上海空港物流园区发展的优势和劣势，机会和威胁等，找到战略对策研究的切入点，提出一体化功能整合、高效化产业竞合、个性化客户服务等战略，并从理论结合实际的层面提出具体实施举措，进一步理清上海浦东空港物流园区的发展思路，帮助空港物流园区更好更快地发展，早日实现全球排名第一的国际航空货运枢纽的发展目标。
[Abstract]:With the economic globalization and the rapid development of modern logistics industry, air freight has become an important part of modern logistics. Air cargo logistics, which is mainly supported by air cargo, has entered a stage of rapid development. All kinds of enterprises for air cargo demand is increasing. The airport logistics industry is gradually becoming a new growth point of economic development in the region where the airport is located. At the same time, the development of the airport logistics park plays an important role in promoting the urban development of air cargo. According to the opinions issued by the State Council to promote the construction of "two centers" in Shanghai, the construction of Shanghai aviation hub is brought into the construction system of international shipping center, and the goal of building "international aviation hub" by 2020 is clarified. The construction of Shanghai aviation hub is an important part of the strategy of China's civil aviation powerhouse and an important part of the construction of Shanghai's international shipping center. The "Regional Plan for the Yangtze River Delta region" issued by the State Development and Reform Commission requires the construction of Shanghai's aviation hub to focus on expanding the capacity of air port facilities, optimizing the air transport network as the main line, and enhancing international competitiveness, so as to strengthen facilities construction. Improve transit capacity and develop into one of the main hubs of the international aviation network. According to the development goal of Shanghai civil aviation in the 12th Five-Year Plan, Pudong Airport will be built into an international hub with strong competitiveness, a core hub in the Asia-Pacific region and a top international air cargo hub in the world. This to Pudong Airport cargo hub construction put forward higher requirements. As an important hand in the construction of international air cargo hub at Pudong Airport, it is urgent to speed up the development and construction of Shanghai Pudong Airport Logistics Park. How to study and formulate the development strategy of Shanghai Pudong Airport Logistics Park, To improve and improve the efficiency and quality of cargo operation, to enhance the radiation capacity of logistics and the gathering capacity of international cargo sources at Shanghai Airport is to enhance the comprehensive competitiveness of Pudong Airport and speed up the pace of construction of international air cargo hub airport. The key to realizing the development goal of Shanghai civil aviation in the 12 th five-year plan at an early date. On the basis of studying the development experience of the airport logistics park at home and abroad and the rational thinking about the present situation of the Shanghai Pudong airport logistics park, this paper applies the theory knowledge of strategic management, enterprise core competitiveness, diversification strategy, etc. By using SWOT analysis method, PEST analysis method and Porter's five-force model, this paper comprehensively analyzes the advantages and disadvantages, opportunities and threats of the development of Shanghai Airport Logistics Park, and finds out the breakthrough point of strategic countermeasure research. Put forward integrated function integration, high-efficiency industrial competition, personalized customer service strategy, and put forward specific implementation measures from the theoretical and practical level, further clarify the development ideas of Shanghai Pudong Airport Logistics Park. To help the airport logistics park develop better and faster, and realize the development goal of international air cargo hub ranked first in the world as soon as possible.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.27;F562.8
本文编号：2186608
[Abstract]:With the economic globalization and the rapid development of modern logistics industry, air freight has become an important part of modern logistics. Air cargo logistics, which is mainly supported by air cargo, has entered a stage of rapid development. All kinds of enterprises for air cargo demand is increasing. The airport logistics industry is gradually becoming a new growth point of economic development in the region where the airport is located. At the same time, the development of the airport logistics park plays an important role in promoting the urban development of air cargo. According to the opinions issued by the State Council to promote the construction of "two centers" in Shanghai, the construction of Shanghai aviation hub is brought into the construction system of international shipping center, and the goal of building "international aviation hub" by 2020 is clarified. The construction of Shanghai aviation hub is an important part of the strategy of China's civil aviation powerhouse and an important part of the construction of Shanghai's international shipping center. The "Regional Plan for the Yangtze River Delta region" issued by the State Development and Reform Commission requires the construction of Shanghai's aviation hub to focus on expanding the capacity of air port facilities, optimizing the air transport network as the main line, and enhancing international competitiveness, so as to strengthen facilities construction. Improve transit capacity and develop into one of the main hubs of the international aviation network. According to the development goal of Shanghai civil aviation in the 12th Five-Year Plan, Pudong Airport will be built into an international hub with strong competitiveness, a core hub in the Asia-Pacific region and a top international air cargo hub in the world. This to Pudong Airport cargo hub construction put forward higher requirements. As an important hand in the construction of international air cargo hub at Pudong Airport, it is urgent to speed up the development and construction of Shanghai Pudong Airport Logistics Park. How to study and formulate the development strategy of Shanghai Pudong Airport Logistics Park, To improve and improve the efficiency and quality of cargo operation, to enhance the radiation capacity of logistics and the gathering capacity of international cargo sources at Shanghai Airport is to enhance the comprehensive competitiveness of Pudong Airport and speed up the pace of construction of international air cargo hub airport. The key to realizing the development goal of Shanghai civil aviation in the 12 th five-year plan at an early date. On the basis of studying the development experience of the airport logistics park at home and abroad and the rational thinking about the present situation of the Shanghai Pudong airport logistics park, this paper applies the theory knowledge of strategic management, enterprise core competitiveness, diversification strategy, etc. By using SWOT analysis method, PEST analysis method and Porter's five-force model, this paper comprehensively analyzes the advantages and disadvantages, opportunities and threats of the development of Shanghai Airport Logistics Park, and finds out the breakthrough point of strategic countermeasure research. Put forward integrated function integration, high-efficiency industrial competition, personalized customer service strategy, and put forward specific implementation measures from the theoretical and practical level, further clarify the development ideas of Shanghai Pudong Airport Logistics Park. To help the airport logistics park develop better and faster, and realize the development goal of international air cargo hub ranked first in the world as soon as possible.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.27;F562.8
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本文编号：2186608
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