L港口集装箱装卸价格定价管理研究

发布时间：2018-08-24 20:48

【摘要】：近年来,随着沿海各地方政府不断推动集装箱码头建设,各地码头硬件设施和业务水平逐步接近,使得集装箱码头装卸价格的重要性日益凸显,码头价格成为货方、港方、政府三方关注的焦点,集装箱装卸价格的定价优化已成为影响码头发展的重要因素之一。L港口一直以来都将集装箱发展作为重中之重,但是长期以来,集装箱装卸价格定价管理一直没有取得发展,定价策略粗放,费收管理薄弱。本文以L港口集装箱装卸价格为研究对象,通过识别L港口集装箱装卸定价管理影响因素,利用AHP方法确定各级指标因素的权重,并结合权重分布提出了 L港口集装箱装卸定价管理的策略与建议。通过对国内外港口定价、集装箱装卸价格等相关文献进行梳理,从发表时间、被引频次两个方面了解国内外集装箱装卸定价的研究现状,总结发现国内外缺少对港口集装箱装卸定价影响因素的探讨。并详细阐述三种服务定价理论,即成本导向定价法、需求导向定价法、竞争导向定价法。论文系统性分析了国内外集装箱港口的装卸定价策略和管理方法。结合L港口集装箱装卸价格定价管理现状进行详细讨论,分析其目前现状与问题。本文进一步识别了 L港口集装箱装卸定价的影响因素,结合L港口的区位等特征,在介绍层次分析法内涵与步骤基础上,构建了 L港口集装箱装卸定价AHP模型。通过咨询问卷对各指标相对重要性权重进行估计,发现成本因素是最重要的一级维度,港内集装箱码头间竞争是最关键的二级维度。借助指标权重分布测度公式验证了各层指标的相对重要性权值差异较为显著,说明基于AHP的L港口集装箱装卸定价模型的指标权重度量结果较为理想。在权重确定之后,通过模糊综合评判方法对L港口进行实证研究,证明了该权重分布与L港口实际情况的契合。最后结合L港口集装箱装卸价格定价影响因素权重的分布情况,针对其定价、管理等方面的不足,从定价策略、管理方法、以及其他方面提出建议与对策。
[Abstract]:In recent years, with the continuous promotion of container terminal construction by local governments along the coast, the hardware facilities and business level of various terminals are gradually approaching, which makes the importance of container terminal handling prices increasingly prominent. The terminal prices become the cargo side and the port side. The government pays close attention to the focus of the three parties, the pricing optimization of container handling price has become one of the important factors affecting the development of wharf. L port has always regarded container development as the most important one, but for a long time, Container handling price pricing management has not been developed, pricing strategy is extensive, fee collection management is weak. In this paper, the L port container handling price is taken as the research object. By identifying the influencing factors of L port container loading and unloading pricing management, the weight of various index factors is determined by using AHP method. Combined with the weight distribution, the paper puts forward the strategy and suggestion of container loading and unloading pricing management in L port. Through the domestic and foreign port pricing, container handling price and other related literature combing, from the time of publication, cited frequency to understand the domestic and foreign container loading and unloading pricing research status. It is found that there is a lack of influence factors on port container loading and unloading pricing at home and abroad. Three service pricing theories, namely, cost-oriented pricing, demand-oriented pricing and competitive-oriented pricing are described in detail. This paper systematically analyzes the loading and unloading pricing strategy and management methods of container ports at home and abroad. The current situation and problems of the pricing management of container loading and unloading price in port L are discussed in detail. This paper further identifies the influencing factors of container loading and unloading pricing in Port L, combining with the location characteristics of Port L, and based on the introduction of the connotation and steps of Analytic hierarchy process (AHP), constructs the AHP model of container handling pricing in Port L. The relative importance weight of each index is estimated by consulting questionnaire. It is found that the cost factor is the most important dimension and the competition among container terminals is the most important second dimension. With the help of index weight distribution formula, it is verified that the relative importance weight of each index is quite different, which indicates that the index weight measurement result of L port container loading and unloading pricing model based on AHP is more ideal. After the weight is determined, an empirical study on L port is carried out by fuzzy comprehensive evaluation method, and it is proved that the weight distribution coincides with the actual situation of L port. Finally, according to the distribution of the weight of the factors affecting the pricing of container loading and unloading price in port L, the paper puts forward some suggestions and countermeasures from the pricing strategy, management methods and other aspects, aiming at the shortcomings of the pricing and management aspects.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F552.7

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