新形势下现代铁路物流产品设计及相关问题研究

发布时间：2018-11-09 07:22

【摘要】：随着习总书记“一带一路”的提出,亚发展银行的筹建,京津冀、珠三角、长三角、环渤海等商圈概念热炒,基础设施建设已成为全国各地、甚至亚洲各国、世界各国保增长、求发展的共同认识。铁路基建则是基础设施建设的重点,也是国家力推的重点。然而,近年来全球经济下压态势仍未减弱,环保法规却不断严苛,由此带来的煤、钢、矿石、焦炭等大宗物资运输锐减。这都给传统而保守的铁路运输带来极大的压力与挑战。铁路货运要想在日益激烈的市场竞争中站稳脚跟,争夺更多的市场份额,最重要的是顺应时代的发展,尽快适应政企分离的改革,完成物流企业的转化。为此铁路货运产品的设计及相关服务措施的配套将成为铁路物流化转变的核心内容。目前国内铁路货运服务产品开发和运输须由车、机、供、电、辆等部门协同组织,但其仍然剥离于货运、运输两大系统。如何将铁路各环节打通,将货运服务产品的开发与实际运输组织、实际货主需求更为贴切的配合,更切合地进行货物运输产品的设计研究,将是未来铁路货物运输市场研究的主导方向。所以本论文从当前铁路主要货运产品的现状及存在问题入手,根据现代物流产品特性,紧紧围绕铁路货物运输产品设计的主线——“过程性”,抓住论述主体——“产品设计”所需各个环节,系统研究现代铁路物流产品设计,为铁路物流化改革实践提供理论支撑和指导。主要研究内容如下:(1)从产品与物流产品的区别展开,总结了铁路货物物流产品现状和存在问题,明确指出当前货物物流产品与实际需求之间的差距,为后面对铁路货物物流产品设计奠定了基础。(2)从现代物流和铁路物流之间的关系入手,对铁路运输发展方向向现代物流转移的必要性和急迫性进行论述,对铁路行业发展现代物流的基础性优势进行总结,顶层设计好铁路发展现代物流的基本思路,为现代铁路物流产品的设计提供具体指导和理论依据。(3)分析铁路发展现代物流产品需求和市场定位,推出了切合当前铁路货运改革且具有市场竞争优势的物流产品,同时将其中基于现代物流构建所依仗的物流中心设计及信息化系统建设提出了一些建设性建议。同时,本文引入“容忍域”理论“SERVQUAL”模型,对部分具有现代物流气息的现代铁路物流产品满意度进行了更科学的评价,对货主满意度及SERVQUAL评价方法存在的有关问题进行了分析。
[Abstract]:With the proposal of General Secretary Xi's "Belt and Road", the preparation of the Asian Development Bank, the concepts of the Beijing-Tianjin-Hebei, the Pearl River Delta, the Yangtze River Delta and the Bohai Rim, and so on, the construction of infrastructure has become a growth guarantee in all parts of the country, and even in Asian countries and countries around the world. A common understanding of development. Railway infrastructure is the focus of infrastructure construction, but also the focus of national efforts. However, in recent years, the global economic pressure has not weakened, environmental regulations have been stringent, resulting in coal, steel, ore, coke and other bulk goods transport has plummeted. This brings great pressure and challenge to the traditional and conservative railway transportation. If railway freight is to stand firm in the increasingly fierce market competition and compete for more market share, the most important thing is to adapt to the development of the times, to adapt to the reform of separating government and enterprises as soon as possible, and to complete the transformation of logistics enterprises. Therefore, the design of railway freight products and related service measures will become the core content of railway logistics transformation. At present, the development and transportation of domestic railway freight service products must be coordinated by the departments of car, machine, power, electricity and vehicle, but they are still separated from the two major systems of freight transport and transportation. How to connect each link of the railway, how to develop the freight service product and the actual transportation organization, how to match the demand of the actual cargo owner more appropriately, and how to carry out the design and research of the goods transportation product more closely. Will be the future railway freight transport market research leading direction. Therefore, this paper starts with the current situation and existing problems of the main railway freight products, according to the characteristics of modern logistics products, closely revolves around the main line of railway freight transport product design-"process". In order to provide theoretical support and guidance for the reform of railway logistics, it is necessary to study systematically the product design of modern railway logistics by grasping all the links needed to discuss the main body of "product design". The main research contents are as follows: (1) from the difference between products and logistics products, this paper summarizes the current situation and existing problems of railway freight logistics products, and points out the gap between current goods logistics products and actual demand. It lays a foundation for the design of railway freight logistics products. (2) starting with the relationship between modern logistics and railway logistics, the necessity and urgency of transferring the development direction of railway transportation to modern logistics are discussed. The basic advantages of the railway industry in developing modern logistics are summarized, and the basic ideas of developing modern logistics for the railway industry are well designed at the top level. It provides specific guidance and theoretical basis for the design of modern railway logistics products. (3) analyzing the demand and market orientation of railway development of modern logistics products, and putting forward the logistics products which are suitable for the current railway freight transport reform and have market competitive advantages. At the same time, some constructive suggestions on the design of logistics center based on modern logistics construction and the construction of information system are put forward. At the same time, this paper introduces the "tolerance domain" theory "SERVQUAL" model to evaluate the satisfaction degree of some modern railway logistics products with modern logistics atmosphere more scientifically. This paper analyzes the satisfaction degree of the cargo owner and the problems existing in the evaluation method of SERVQUAL.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F532

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