港航物流服务质量影响因素的实证研究

发布时间：2018-11-08 20:05

【摘要】：21世纪是海洋经济的时代,2011年经国务院批准的《浙江海洋经济发展示范区规划》,指明了浙江省海洋经济的发展新方向。其中“建设大宗商品交易平台、海陆联动集疏运网络、金融和信息支撑服务系统三位一体的港航物流服务体系”是《规划》的核心内容之一。当前国际化港口间的竞争日益激烈,为了抢占发展先机,构建新型港航物流服务体系是浙江省大力发展宁波—舟山港港口优势的重要途径。从相关文献以及现阶段港航物流服务业的发展现状中我们可以发现,在竞争激烈的港航物流服务业中,提高港航的物流服务质量显然已成为各港航发挥其自身竞争力的有效策略。因此,本研究以港航物流服务质量影响因素为研究对象,首先归纳和梳理了现有文献对服务质量、物流服务质量、港口物流服务质量构成要素的研究,以此为基础构建了本研究的理论研究模型,并提出相关研究假设,继而运用SPSS17.0统计软件进行实证分析。本课题的研究结果表明,港航物流服务质量的影响因素可以确认为技术质量、功能质量、关系质量、物理条件。同时根据研究中发现的问题,本研究提出了提高港航物流服务质量的对策建议。本研究试图将物流服务质量这一概念置于现如今发展海洋经济的这一大背景下,分析探索港航物流服务质量的影响因素,结合研究结论提出相关的发展建议,以期提高港航企业的物流服务质量,提升港航的综合竞争力。
[Abstract]:The 21st century is the era of marine economy. The "Planning of Zhejiang Marine Economic Development demonstration Zone" approved by the State Council in 2011 indicates the new direction of the development of Zhejiang's marine economy. One of the core contents of the "Planning" is to build a commodity trading platform, a sea-based transportation network, and a three-in-one port and shipping logistics service system with financial and information support services. At present, the competition among international ports is becoming increasingly fierce. In order to seize the first opportunity of development, it is an important way for Zhejiang Province to develop the advantage of Ningbo-Zhoushan port. From the relevant documents and the current situation of the development of the port and shipping logistics service industry, we can find that in the highly competitive port and shipping logistics service industry, It is obvious that improving the logistics service quality of port and shipping has become an effective strategy for each port and shipping to bring its own competitiveness into full play. Therefore, this research takes the port and shipping logistics service quality as the research object, first summarizes and combs the existing literature to the service quality, the logistics service quality, the port logistics service quality constituent factor research. On this basis, the theoretical research model of this study is constructed, and the relevant research hypotheses are put forward, and then the empirical analysis is carried out by using SPSS17.0 statistical software. The research results show that the influencing factors of service quality of port and shipping logistics can be confirmed as technical quality, function quality, relation quality and physical condition. At the same time, according to the problems found in the study, this study puts forward countermeasures and suggestions to improve the service quality of port and shipping logistics. This study attempts to put the concept of logistics service quality under the background of the development of marine economy, analyzes and explores the influencing factors of port and shipping logistics service quality, and puts forward relevant development suggestions combined with the conclusions of the study. In order to improve the logistics service quality of port and shipping enterprises, enhance the comprehensive competitiveness of port and shipping.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.6

【相似文献】