长航油运公司核心竞争力评价研究
发布时间：2018-11-17 10:31
【摘要】：国际油运市场持续低迷,国内外油运企业都受到冲击,如何在此种形势之下摆脱困境,扭转长航油运公司的局面,实现可持续发展,成为了长航油运公司的一大难题。课题研究的目的在于深入分析长航油运公司的经营状态,找出长航油运公司核心竞争力的优势之处与薄弱环节,为长航油运公司的发展提供参考。 本文在第二章对长航油运公司作了简单介绍,并结合长航油运公司近几年的生产数据、财务数据对长航油运公司在货运量、周转量、营业收入、净利润等方面未来的发展趋势稍作探讨。 在第三章首先提出了油运企业核心竞争力的概念,然后分析出了一套全面的油运企业核心竞争力构成要素：船舶运力、企业文化、企业创新力、企业财务、企业适应能力,给出了各要素的定义、计算公式与适用标准。最后,引入了评价方法,介绍了层次分析法与模糊综合评价法,给出了采用层次模糊综合评价法评价油运企业核心竞争力的步骤,建立了综合评价模型。 第四章在介绍了Euronav、Frontline、OSG的基本情况之后,结合第三章中评价方法,构建综合评价模型,确定各指标的权重与隶属度,计算出了长航油运公司与这三家企业的核心竞争力模糊综合评价结果。然后,以模糊综合评价各指标的综合得分与综合评价结果为依据,对比了长航油运公司与另外三家企业的差距,找出长航油运公司的优势主要表现在船舶运力与企业创新能力上,而长航油运公司略显不足之处在于企业文化、企业财务与企业适应能力。 根据第四章的分析结果,针对具体问题,为长航油运公司出谋划策,提出了继续保持其船舶运力、企业创新力优势的相关措施,对其在企业文化、企业财务及企业适应能力上的不足提出了改善建议,即为第五章的内容。 在油运市场大环境不容乐观的前提下,培养核心竞争力,保证可持续发展,已经成为长航油运公司的重大课题,希望本文的研究内容能够对长航油运公司提升核心竞争力起到一定的帮助作用,同时也为其他油运企业的核心竞争力评价及分析提供借鉴。
[Abstract]:The international oil transportation market continues to be depressed and the domestic and foreign oil transportation enterprises are under attack. How to get rid of the predicament under this situation, reverse the situation of the Changhang Oil Transportation Company and realize the sustainable development, has become a big problem for the Changhang Oil Transportation Company. The purpose of the research is to analyze the operating state of Changhang Oil Transportation Company, find out the advantages and weak links of the core competitiveness of Changhang Oil Transportation Company, and provide reference for the development of Changhang Oil Transportation Company. In the second chapter, a brief introduction is made to Changhang Oil Transportation Company, and combined with the production data of Changhang Oil Transportation Company in recent years, the financial data on the cargo volume, turnover, operating income of Changhang Oil Transportation Company, Net profit and other aspects of the future trend of development is slightly discussed. In the third chapter, the concept of core competence of oil transportation enterprises is put forward, and then a set of components of the core competence of oil transportation enterprises are analyzed: shipping capacity, corporate culture, enterprise innovation, enterprise finance, enterprise adaptability, and so on. The definition, calculation formula and applicable standard of each element are given. Finally, the evaluation method is introduced, the analytic hierarchy process (AHP) and the fuzzy comprehensive evaluation method are introduced, and the steps to evaluate the core competitiveness of oil transportation enterprises by using the hierarchical fuzzy comprehensive evaluation method are given, and the comprehensive evaluation model is established. The fourth chapter introduces the basic situation of Euronav,Frontline,OSG, combined with the evaluation method in the third chapter, constructs the comprehensive evaluation model, determines the weight and membership degree of each index. The fuzzy comprehensive evaluation results of the core competence of Changhang Oil Transportation Company and these three enterprises are calculated. Then, based on the comprehensive scores and the results of the fuzzy comprehensive evaluation, the gap between the Changhang Oil Transportation Company and the other three enterprises is compared. To find out that the advantages of Changhang Oil Transportation Company are mainly manifested in the shipping capacity and the innovation ability of the enterprise, while the deficiency of the Oil Transport Company lies in the corporate culture, the financial affairs and the adaptability of the enterprise. According to the analysis results of the fourth chapter, aiming at the specific problems, this paper gives some advice for Changhang Oil Transportation Company, and puts forward the relevant measures to maintain its ship transportation capacity and enterprise innovation power advantage, and puts forward some relevant measures to its corporate culture. The deficiency of finance and adaptability of enterprises puts forward some suggestions for improvement, that is, the content of chapter 5. Under the premise that the environment of oil transportation market is not optimistic, cultivating core competitiveness and ensuring sustainable development has become a major issue for Changhang Oil Transportation Company. It is hoped that the research content of this paper can help Changhang Oil Transportation Company to enhance its core competitiveness and also provide reference for the evaluation and analysis of the core competitiveness of other oil transportation enterprises.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.6;F426.22;F224
本文编号：2337459
[Abstract]:The international oil transportation market continues to be depressed and the domestic and foreign oil transportation enterprises are under attack. How to get rid of the predicament under this situation, reverse the situation of the Changhang Oil Transportation Company and realize the sustainable development, has become a big problem for the Changhang Oil Transportation Company. The purpose of the research is to analyze the operating state of Changhang Oil Transportation Company, find out the advantages and weak links of the core competitiveness of Changhang Oil Transportation Company, and provide reference for the development of Changhang Oil Transportation Company. In the second chapter, a brief introduction is made to Changhang Oil Transportation Company, and combined with the production data of Changhang Oil Transportation Company in recent years, the financial data on the cargo volume, turnover, operating income of Changhang Oil Transportation Company, Net profit and other aspects of the future trend of development is slightly discussed. In the third chapter, the concept of core competence of oil transportation enterprises is put forward, and then a set of components of the core competence of oil transportation enterprises are analyzed: shipping capacity, corporate culture, enterprise innovation, enterprise finance, enterprise adaptability, and so on. The definition, calculation formula and applicable standard of each element are given. Finally, the evaluation method is introduced, the analytic hierarchy process (AHP) and the fuzzy comprehensive evaluation method are introduced, and the steps to evaluate the core competitiveness of oil transportation enterprises by using the hierarchical fuzzy comprehensive evaluation method are given, and the comprehensive evaluation model is established. The fourth chapter introduces the basic situation of Euronav,Frontline,OSG, combined with the evaluation method in the third chapter, constructs the comprehensive evaluation model, determines the weight and membership degree of each index. The fuzzy comprehensive evaluation results of the core competence of Changhang Oil Transportation Company and these three enterprises are calculated. Then, based on the comprehensive scores and the results of the fuzzy comprehensive evaluation, the gap between the Changhang Oil Transportation Company and the other three enterprises is compared. To find out that the advantages of Changhang Oil Transportation Company are mainly manifested in the shipping capacity and the innovation ability of the enterprise, while the deficiency of the Oil Transport Company lies in the corporate culture, the financial affairs and the adaptability of the enterprise. According to the analysis results of the fourth chapter, aiming at the specific problems, this paper gives some advice for Changhang Oil Transportation Company, and puts forward the relevant measures to maintain its ship transportation capacity and enterprise innovation power advantage, and puts forward some relevant measures to its corporate culture. The deficiency of finance and adaptability of enterprises puts forward some suggestions for improvement, that is, the content of chapter 5. Under the premise that the environment of oil transportation market is not optimistic, cultivating core competitiveness and ensuring sustainable development has become a major issue for Changhang Oil Transportation Company. It is hoped that the research content of this paper can help Changhang Oil Transportation Company to enhance its core competitiveness and also provide reference for the evaluation and analysis of the core competitiveness of other oil transportation enterprises.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.6;F426.22;F224
【参考文献】
相关硕士学位论文 前6条
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2 张新颖;首钢企业文化研究[D];中央民族大学;2007年
3 黄伟;干散货航运企业经营实力评价研究[D];上海海事大学;2007年
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6 张静;企业竞争情报系统综合评价方法比较研究[D];山西大学;2010年
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