珠江海运公司发展干散货船队的商业策划

发布时间：2018-11-17 10:42

【摘要】：本论文对广东省珠江海运有限公司发展干散货船队项目的可行性进行论证：一是从国际干散货市场供求角度，分析目前的环境是否适合实施该项目；二是在项目实施的过程中，应该选择哪种干散货船及船队营运模式；三是分析发展干散货船队能带来怎样的经济效益，以及相应的风险评估。在后金融危机时代，本文的论证也为同行业企业危中寻机，走出一条持续健康发展的道路提供参考。本研究以经济的周期性理论为基础，以企业的项目投资为切入点，结合海运产业生命周期理论和海运产业现实状况，聚焦大宗干散货海运行业，运用SWOT分析、归纳演绎等方法进行研究。首先，在国际干散货市场方面，通过分析海上货物运输产业的发展历程、地位和作用，并结合企业的现状，运用SWOT分析产业优势、劣势、面临的机遇和威胁，论证得出在目前的国际市场环境下，企业扩大船队规模、延长产业链的可行性。其次，从项目具体实施方面，通过对行业历史数据分析，得出影响投资购置船舶的关键因素和重要节点，找出适合珠江海运公司购船项目实施的路径和模式，从船舶选择和营运模式方面论证可行性；最后，对航次租船和期租营运模式下船队营运效益进行测算，从经济效益方面论证项目可行性。通过以上论证，得出本文结论：目前的国际市场形势适合发展干散货船队项目，珠江海运公司以2850万美元/艘的价格，订造新的三艘76000载重吨的巴拿马型干散货船，投入国际海运市场，，预期有较好的收益率。
[Abstract]:This paper demonstrates the feasibility of developing dry bulk flotilla project in Guangdong Pearl River Shipping Co., Ltd.: first, from the perspective of international dry bulk market supply and demand, analyze whether the current environment is suitable for the implementation of the project; The second is which dry bulk carrier and fleet operation mode should be selected in the process of project implementation, and the third is the analysis of the economic benefits and the corresponding risk assessment of the development of dry bulk cargo fleet. In the post-financial crisis era, this paper also provides a reference for enterprises in the same industry to find opportunities in the crisis and walk out a sustainable and healthy development road. Based on the periodicity theory of economy, the project investment of enterprises, combined with the life cycle theory of shipping industry and the reality of shipping industry, this study focuses on the bulk dry bulk shipping industry, and applies SWOT analysis. Inductive deduction and other methods are studied. First of all, in the international dry bulk market, through the analysis of the development process, status and role of the maritime cargo transport industry, and combined with the current situation of enterprises, using SWOT to analyze the industry strengths, weaknesses, opportunities and threats. Under the current international market environment, it is feasible for enterprises to expand fleet size and prolong industrial chain. Secondly, through the analysis of the industry historical data, the key factors and important nodes affecting the investment and purchase of ships are obtained, and the path and mode suitable for the implementation of the ship purchase project of the Pearl River Shipping Company are found out. To demonstrate the feasibility from the aspects of ship selection and operation mode; Finally, the efficiency of fleet operation in the mode of voyage charter and term charter is calculated, and the feasibility of the project is demonstrated from the aspect of economic benefit. Through the above argumentation, it is concluded that the current international market situation is suitable for the development of dry bulk flotilla projects. Pearl River Shipping Company orders three new Panamanian dry bulk carriers of 76000 deadweight tons at a price of US $28.5 million per vessel. Into the international shipping market, expected to have a better rate of return.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.6

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