中日集装箱运输市场经营研究

发布时间：2018-11-17 18:13

【摘要】：中国与日本两国地理位置一衣带水,长期以来双方经贸往来频繁,进入本世纪以来两国之间的贸易额更是突飞猛进,实现了快速的发展,对两国经济都产生了积极影响。然而,2012年,中日双边关系全面转冷并恶化至邦交正常化以来的最低点,中日贸易额受到严重影响,贸易结构也发生较大变化。在中日贸易过程中承担重要角色的中日航线也受到深远的影响,经营中日航线的船公司亟需随贸易状况的变化及时调整经营策略。本文首先简要介绍中日贸易发展概况,进而总结中日航线集装箱运输的航线特征,再从运量、运力、运价三个方面对该航线市场状况进行分析。其次,以2012年中日贸易总额再次出现负增长为标志,从贸易额、贸易结构等方面探讨新形势下,中日集装箱运输市场发生的变化。再次,对从事中日集装箱运输的经营企业进行内外部环境分析,并对中日集装箱运输市场进行运量预测,结合运力增速情况,提出未来中日集装箱运输市场发展趋势。此外,选取P公司的经营数据,分析2012年及2013年中日集装箱运输企业盈亏平衡点的变化。最后,结合中日经贸关系恶化对中日集装箱运输市场的影响以及该市场存在的低运价、市场竞争秩序混乱等问题,为船公司提出相应的经营建议,以期对集装箱班轮运输企业摆脱“价格战”、走出经营困境、实现可持续发展提供借鉴。
[Abstract]:The geographical position of China and Japan is a narrow strip, and the economic and trade exchanges between the two countries have been frequent for a long time. The trade volume between the two countries has been advancing by leaps and bounds since the beginning of this century, which has achieved rapid development and has had a positive impact on the economies of both countries. However, in 2012, the bilateral relations between China and Japan were completely cooled and deteriorated to the lowest level since the normalization of diplomatic relations, and the trade volume between China and Japan was seriously affected and the trade structure changed greatly. The Sino-Japanese routes, which play an important role in the Sino-Japanese trade process, are also affected profoundly. The shipping companies operating the Sino-Japanese routes urgently need to adjust their management strategies in time with the changes of the trade situation. This paper first introduces the general situation of Sino-Japanese trade development, then summarizes the characteristics of container shipping routes between China and Japan, and then analyzes the market situation of this route from three aspects: volume, capacity and freight rate. Secondly, taking the negative growth of the total trade volume of China and Japan in 2012 as the symbol, this paper probes into the changes in the container transport market of China and Japan under the new situation from the aspects of trade volume and trade structure. Thirdly, the paper analyzes the internal and external environment of Sino-Japanese container transportation enterprises, forecasts the volume of container transportation market, and puts forward the future development trend of Sino-Japanese container transport market. In addition, the operating data of P Company are selected to analyze the change of break-even point of container transportation enterprises in China and Japan in 2012 and 2013. Finally, considering the impact of the deterioration of Sino-Japanese economic and trade relations on the container transport market between China and Japan, and the problems existing in the market, such as low freight rates and chaotic market competition, the paper puts forward corresponding management suggestions for shipping companies. In order to get rid of the "price war", get out of the predicament of management and realize the sustainable development of container liner transportation enterprises.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F551;F713.56

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