天津港滚装码头竞争力研究
发布时间：2018-11-20 06:35
【摘要】：随着世界的发展变化,竞争加剧,产品生命周期的缩短以及全球经济一体化的加强,企业的成功不再归功于短暂的或偶然的产品开发或灵机一动的市场战略,而是企业竞争力的外在表现,因此,提高企业竞争力已经迫在眉睫。 随着我国汽车市场的蓬勃发展,汽车产销量逐年提高,整车物流已经成为了汽车产业链的重要环节。在整车物流环节中,滚装运输方式逐渐被国内外汽车厂商所认可并采用,随着滚装运输方式的普及,滚装码头的作用和地位开始凸显,随之而来的是越来越多的口岸开始投入建设滚装码头以及现有专业滚装码头专业化程度不断提高。天津港滚装码头作为国内最早一批专业滚装码头,开始面临周边口岸新兴滚装码头、其他专业滚装码头的威胁,业务量增幅出现下滑,部分品牌出现流失。 本文力图通过自我剖析,找出天津港滚装码头的竞争力,通过评价找出其优劣势以及当前发挥作用情况,再找出影响天津港滚装码头竞争力的劣势,通过提出对策,减少劣势产生的影响,发挥优势构建天津港滚装码头竞争力,使之获得更长远的发展。
[Abstract]:As the world evolves, competition intensifies, product life cycles shorten, and global economic integration increases, the success of enterprises no longer owes their success to temporary or accidental product development or brainstorming market strategies. But the external performance of enterprise competitiveness, therefore, to improve the competitiveness of enterprises has been imminent. With the vigorous development of the automobile market in our country, the automobile production and sales increase year by year, the whole vehicle logistics has already become the important link of the automobile industry chain. In the whole vehicle logistics link, the method of ro / ro transportation has gradually been recognized and adopted by domestic and foreign automobile manufacturers. With the popularization of ro / ro transport mode, the role and status of ro / ro wharf has begun to become prominent Then more and more ports begin to build ro-ro wharf and the specialization of the existing professional ro-ro wharf is improved continuously. As the earliest professional ro-ro wharf in China, Tianjin Port Ro-ro Wharf begins to face the emerging ro-ro wharf around the port, other professional ro-ro wharf threats, the increase in business volume has declined, and some brands have been lost. Through self-analysis, this paper tries to find out the competitiveness of the Ro-ro Wharf of Tianjin Port, find out the advantages and disadvantages of the Ro-ro Wharf of Tianjin Port through evaluation, and then find out the disadvantages that affect the competitiveness of the Ro-ro Wharf of Tianjin Port, and put forward some countermeasures. Reduce the influence of inferiority, give play to the advantages of Tianjin port ro-ro terminal competitiveness, make it obtain a longer-term development.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.6
本文编号：2344079
[Abstract]:As the world evolves, competition intensifies, product life cycles shorten, and global economic integration increases, the success of enterprises no longer owes their success to temporary or accidental product development or brainstorming market strategies. But the external performance of enterprise competitiveness, therefore, to improve the competitiveness of enterprises has been imminent. With the vigorous development of the automobile market in our country, the automobile production and sales increase year by year, the whole vehicle logistics has already become the important link of the automobile industry chain. In the whole vehicle logistics link, the method of ro / ro transportation has gradually been recognized and adopted by domestic and foreign automobile manufacturers. With the popularization of ro / ro transport mode, the role and status of ro / ro wharf has begun to become prominent Then more and more ports begin to build ro-ro wharf and the specialization of the existing professional ro-ro wharf is improved continuously. As the earliest professional ro-ro wharf in China, Tianjin Port Ro-ro Wharf begins to face the emerging ro-ro wharf around the port, other professional ro-ro wharf threats, the increase in business volume has declined, and some brands have been lost. Through self-analysis, this paper tries to find out the competitiveness of the Ro-ro Wharf of Tianjin Port, find out the advantages and disadvantages of the Ro-ro Wharf of Tianjin Port through evaluation, and then find out the disadvantages that affect the competitiveness of the Ro-ro Wharf of Tianjin Port, and put forward some countermeasures. Reduce the influence of inferiority, give play to the advantages of Tianjin port ro-ro terminal competitiveness, make it obtain a longer-term development.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.6
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