华力航运发展战略研究

发布时间：2018-11-20 13:17

【摘要】：近年来,随着国与国之间经济往来日益频繁,国际航运对世界各国贸易的发展发挥了越来越大的作用。在国际航运市场中,干散货航运市场占有重要的地位。国际干散货海上运输对于保障国际贸易的顺利进行、促进世界经济的发展起到了重要的作用,因此也越来越受到人们的关注。 2008年始于美国的次贷危机很快演变成全球金融危机,引起世界实体经济的衰退。随着国际贸易交易量的下降,国际干散货航运市场急速下滑。航运市场不景气已持续至2012年,目前复苏迹象甚微。在美国次贷危机引发的全世界金融危机的影响下,民营中小干散货船东的融资能力持续下降,大批船东由于资金链断裂而纷纷倒闭。在这种严酷的环境下,如何在生存中求发展,成了华力航运面临的首要任务。本文采用宏观与微观分析相结合,规范研究与实证研究相结合的方法,以企业战略理论与“动态竞争”理论为基础,通过“PEST”模型和“动态竞争”模型找出华力航运存在机会与威胁；再通过内部资源能力和价值链分析找出华力航运存在的优势与不足；运用“SWOT”模型为华力航运制定了多种备选方案,并对企业的战略、愿景、使命、目标做了概述；对战略实施的五要素进行了逐一的解析,最终对华力航运的文化、品牌、人力资源、管控体系和企业家精神建设等保障性机制做了分析。全文为华力航运的发展战略做了规划。希望以此指导企业走出行业困境,也给其他民营中小干散货船东的发展带来启示。
[Abstract]:In recent years, with the increasingly frequent economic exchanges between countries, international shipping has played a more and more important role in the development of world trade. In the international shipping market, dry bulk shipping market plays an important role. International dry bulk shipping plays an important role in ensuring the smooth progress of international trade and promoting the development of world economy. The subprime mortgage crisis, which began in the United States in 2008, quickly turned into a global financial crisis, which led to the recession of the world real economy. With the decline in the volume of international trade, the international dry bulk shipping market plummeted. The downturn in the shipping market has continued into 2012 and there is little sign of recovery. Under the influence of the global financial crisis caused by the subprime mortgage crisis in the United States, the financing capacity of private small and medium-sized dry bulk cargo shipowners has continued to decline, and a large number of shipowners have closed down because of the breakage of the capital chain. In this harsh environment, how to survive and develop, has become the first task facing Huali Shipping. This paper adopts the combination of macro and micro analysis, normative research and empirical research, based on the enterprise strategy theory and the "dynamic competition" theory. Through the "PEST" model and "dynamic competition" model to find out the opportunities and threats of Huali shipping; Then through the analysis of internal resource capacity and value chain to find out the advantages and disadvantages of Huali Shipping, to use the "SWOT" model to develop a variety of options for Huali Shipping, and to outline the strategy, vision, mission and objectives of the enterprise. The paper analyzes the five elements of strategy implementation one by one, and finally analyzes the supporting mechanism of Huali shipping, such as culture, brand, human resources, management and control system and entrepreneur spirit construction. The full text has made the plan for the development strategy of Hua Li Shipping. Hope to guide enterprises out of the industry difficulties, but also to the development of other private small and medium dry bulk shipowners enlightenment.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.6;F272

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