TC公司企业发展战略研究

发布时间：2018-12-08 14:41

【摘要】：随着一系列宏观调控政策的出台,以及受高铁发展放缓迹象影响,近年来轨道客车制造企业面临着严峻的外部竞争环境。竞争的压力和市场环境的不确定性,迫使其不得不重新审视自己的战略定位,重新确立自己的优势资源和发展方向,从而快速、有效地配置企业资源,建立可持续发展竞争优势。 TC公司是一家具有百年沉淀的老企业,是清末洋务运动的产物,也是中国轨道装备制造业的摇篮,曾创造了中国轨道交通装备的无数个第一。2007年TC公司重新注册成为一家专业化运作的大型轨道装备制造企业。经过百余年的发展,尤其是通过自2005年以来高速动车组技术的引进,积累了丰富的管理经验,并以其专业化、规范化的业务运作流程以及大量新产品的批量运营和全方位的售后服务,取得了客户、合作伙伴广泛认同和良好的社会声誉。虽然目前TC公司经过近年来的跨越式发展已经步入百亿级企业行列,但在品牌战略、人才观念、知识管理平台和业务流程上还需要不断完善,尤其面对当今社会经济、政策和市场环境等多变和不稳定的环境形势,公司必须对自己的核心资源和能力进行重新审视,明确优势和劣势,在充分了解和把握外部竞争环境的基础上,对企业发展战略进行重新思考和定位,并转变管理观念和投入巨大资源以应对外部环境变革所带来的风险。本文结合战略变革的有关理论和方法,对TC公司现有战略和业务进行了深入分析；并在此基础上梳理了企业内部资源,并运用SWOT和价值链分析法进一步明确了企业的核心竞争优势；进而以公司现有核心资源和能力为依据,在对外部环境进行充分了解和把握的基础上,对公司战略目标进行重新思考和定位,构建企业新的战略目标和实施路径,以期解决公司目前面临的主要问题,实现公司的战略目标和维持可持续发展竞争优势。本套战略变革方案以公司现有核心资源和能力为依据,在对外部环境进行充分了解和把握的基础上进行战略目标的思考和定位,不仅能帮助TC公司明确现有资源和能力,掌握公司内部管理的现状问题,从而为进一步改善公司内部管理,提升公司运行效率提供了依据和参考；同时,更进一步明晰了企业发展的外部竞争环境,为企业在激烈的市场中合理利用各种资源和能力形成核心竞争力,从而也为保证公司的利润目标提供了正确的战略方向和实施举措支撑。
[Abstract]:With the introduction of a series of macro-control policies and the slow down of high-speed rail development, rail bus manufacturing enterprises are facing a severe external competitive environment in recent years. The pressure of competition and the uncertainty of market environment force them to re-examine their strategic position, re-establish their advantage resources and development direction, so as to allocate enterprise resources quickly and effectively. Establish competitive advantage of sustainable development. TC is a century-old enterprise, a product of the Westernization Movement in the late Qing Dynasty and the cradle of China's rail equipment manufacturing industry. In 2007, TC was re-registered as a professional large rail equipment manufacturer. After more than 100 years of development, especially through the introduction of high-speed EMU technology since 2005, has accumulated rich management experience, and its specialization, The standardized business operation process, a large number of new products batch operation and all-round after-sales service, has been widely recognized by customers and partners and a good social reputation. Although TC has stepped into the ranks of tens of billions of enterprises after its leapfrog development in recent years, it still needs to improve its brand strategy, talent concept, knowledge management platform and business process, especially in the face of today's social economy. Because of the changeable and unstable environmental situation such as policy and market environment, companies must re-examine their core resources and capabilities, make clear their strengths and weaknesses, and fully understand and grasp the external competitive environment. This paper reconsiders and orientates the enterprise development strategy, and changes the management concept and invests huge resources to deal with the risks brought by the change of external environment. Based on the theory and method of strategic change, this paper makes a deep analysis of the existing strategy and business of TC Company. And on this basis, combing the internal resources of enterprises, and using SWOT and value chain analysis to further clarify the core competitive advantages of enterprises; Then based on the existing core resources and capabilities of the company, on the basis of fully understanding and grasping the external environment, this paper reconsiders and orientates the strategic objectives of the company, and constructs a new strategic goal and implementation path of the enterprise. In order to solve the main problems faced by the company, to achieve the strategic objectives of the company and maintain sustainable development competitive advantage. Based on the company's existing core resources and capabilities, this set of strategic change programs can not only help TC identify its existing resources and capabilities, but also reflect and position its strategic objectives on the basis of full understanding and grasp of the external environment. Grasp the current situation of the company's internal management, so as to further improve the company's internal management, improve the operational efficiency of the company to provide the basis and reference; At the same time, it further clarifies the external competitive environment for the development of enterprises, and forms the core competitiveness for enterprises to make rational use of various resources and capabilities in the fierce market. This also guarantees the company's profit target to provide the correct strategic direction and the implementation measure support.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F532.6

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