基于粗糙集理论的航空公司社会责任评价研究

发布时间：2019-03-27 15:22

【摘要】：现今诸如消费者权益受损、环境污染、安全隐患等问题频发,其背后昭示着企业社会责任的缺失及扭曲。航空公司作为国民经济的重要载体,其社会责任履行状况关乎国计民生。因此,为增强航空公司社会责任意识,进一步规范航空公司社会责任行为,构建一套适用于航空公司社会责任评价的指标体系势在必行。通过对国内外企业社会责任评价理论的梳理,以利益相关者及三重底线为理论依据,参考国际社会责任倡议及航空公司社会责任报告,在识别出航空公司利益相关者的基础上,结合航空公司属性及运营特点,建立了一个包含5项一级指标和18项二级指标的航空公司社会责任评价指标体系。最后,运用粗糙集理论和灰色关联分析法,构建了航空公司社会责任综合评价模型,选取国内外10家航空公司作为样本对该综合评价模型佐以例证,对评价结果进行了分析,并提出了提升航空公司社会责任能力的举措和建议。希望在本文浅薄的梳理和总结的基础上,能为航空公司今后改善社会责任管理提供可参考的标准。
[Abstract]:Nowadays, such problems as loss of consumers' rights and interests, environmental pollution, hidden dangers of safety and so on occur frequently, which shows the lack and distortion of corporate social responsibility. Airline as an important carrier of national economy, its social responsibility performance status is related to the national economy and people's livelihood. Therefore, in order to enhance the consciousness of airline social responsibility and further standardize the behavior of airline social responsibility, it is imperative to construct a set of index system suitable for the evaluation of airline social responsibility. Through combing the evaluation theory of corporate social responsibility at home and abroad, taking stakeholders and triple bottom line as theoretical basis, referring to the international social responsibility initiative and airline social responsibility report, on the basis of identifying airline stakeholders, Based on the properties and operational characteristics of airlines, an evaluation index system of airline social responsibility is established, which includes 5 first-level indexes and 18 second-level indexes. Finally, by using rough set theory and grey relational analysis, the comprehensive evaluation model of airline social responsibility is constructed, and 10 domestic and foreign airlines are selected as samples to illustrate the comprehensive evaluation model, and the evaluation results are analyzed. And put forward the measures and suggestions to improve the airline's social responsibility ability. It is hoped that this paper can provide reference standard for airlines to improve social responsibility management on the basis of combing and summarizing in this paper.
【学位授予单位】：中国民航大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270;F561

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