蛇口集装箱码头物流发展战略研究
发布时间：2019-04-04 14:50
【摘要】：中国自加入WTO以后,经济全球化趋势越来越明显,国际贸易的总量迅猛发展,经济的发展推动了港口物流的发展,特别是集装箱航运经济,而集装箱航运经济的发展推动了集装箱码头的发展。但自2008年金融风暴以后,国际贸易的增速放缓,经济放缓影响到航运经济的发展速度,首当其冲影响集装箱航运公司和集装箱码头的增长势头。集装箱码头作为国际贸易运输供应链中的重要的环节,是国际贸易运输中的重要组成,对于国际贸易运输和港口物流至关重要。作为现代物流的重要组成部分,港口物流扮演着重要角色,研究港口物流,特别是集装箱码头物流发展战略是重要课题。 本文以蛇口集装箱码头有限公司为主要研究对象,分析了世界经济的和区域经济的发展趋势,对企业所在区域的宏观经济环境和市场环境,及企业所处的内外部化境进行了详细分析,并对公司内部的业务状况、财务状况、信息系统、人力资源管理和企业文化方面进行了深入剖析,总结了蛇口集装箱码头外部所处的机会和威胁,内部运营管理面临的优势和劣势。文章通过运用波特五力竞争分析、SWOT分析、大战略矩阵分析等战略分析模型等战略分析工具进行分析,为制定企业未来发展战略提供了依据。 本文在进行对企业的各项分析和理论工具分析后,提出了建立客户首选的华南集装箱码头港口物流中心的物流发展战略,并提出具体的战略实施方案和保障措施。企业应采用一体化战略、企业经营战略、多式联运战略。在战略实施保障上应注重投资保障、管理保障、技术保障、服务保障上对战略具体实施进行保障,以保障企业物流战略分步分阶段实现。
[Abstract]:Since China's entry into WTO, the trend of economic globalization has become more and more obvious. The total volume of international trade has developed rapidly. The development of economy has promoted the development of port logistics, especially the economy of container shipping. The development of container shipping economy has promoted the development of container terminal. However, since the 2008 financial turmoil, the growth rate of international trade has slowed down, and the economic slowdown has affected the speed of development of the shipping economy, and the growth momentum of container shipping companies and container terminals has been the first to bear the brunt of the slowdown. Container terminal, as an important link in the supply chain of international trade and transportation, is an important part of international trade and transportation. It is very important for international trade and transportation and port logistics. As an important part of modern logistics, port logistics plays an important role. It is an important topic to study the development strategy of port logistics, especially container terminal logistics. Taking Shekou Container Terminal Co., Ltd as the main research object, this paper analyzes the development trend of the world economy and regional economy, and analyzes the macro-economic environment and market environment of the region in which the enterprise is located. And the internal and external environment of the enterprise is analyzed in detail, and the internal business situation, financial situation, information system, human resource management and corporate culture are deeply analyzed. The opportunities and threats outside Shekou container terminal and the advantages and disadvantages of internal operation and management are summarized. In this paper, strategic analysis tools such as Porter's five forces competition analysis, SWOT analysis, big strategy matrix analysis and other strategic analysis models are used to analyze, which provides the basis for formulating the future development strategy of enterprises. Based on the analysis of various enterprises and theoretical tools, this paper puts forward the logistics development strategy of establishing the logistics center of South China Container Terminal which is the first choice for customers, and puts forward the concrete strategy implementation scheme and safeguard measures. Enterprises should adopt integration strategy, enterprise management strategy, multi-modal transport strategy. In order to guarantee the enterprise logistics strategy step by step, we should pay attention to investment guarantee, management guarantee, technology guarantee and service guarantee to ensure the implementation of the strategy in order to realize the logistics strategy step by step.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552
本文编号：2453919
[Abstract]:Since China's entry into WTO, the trend of economic globalization has become more and more obvious. The total volume of international trade has developed rapidly. The development of economy has promoted the development of port logistics, especially the economy of container shipping. The development of container shipping economy has promoted the development of container terminal. However, since the 2008 financial turmoil, the growth rate of international trade has slowed down, and the economic slowdown has affected the speed of development of the shipping economy, and the growth momentum of container shipping companies and container terminals has been the first to bear the brunt of the slowdown. Container terminal, as an important link in the supply chain of international trade and transportation, is an important part of international trade and transportation. It is very important for international trade and transportation and port logistics. As an important part of modern logistics, port logistics plays an important role. It is an important topic to study the development strategy of port logistics, especially container terminal logistics. Taking Shekou Container Terminal Co., Ltd as the main research object, this paper analyzes the development trend of the world economy and regional economy, and analyzes the macro-economic environment and market environment of the region in which the enterprise is located. And the internal and external environment of the enterprise is analyzed in detail, and the internal business situation, financial situation, information system, human resource management and corporate culture are deeply analyzed. The opportunities and threats outside Shekou container terminal and the advantages and disadvantages of internal operation and management are summarized. In this paper, strategic analysis tools such as Porter's five forces competition analysis, SWOT analysis, big strategy matrix analysis and other strategic analysis models are used to analyze, which provides the basis for formulating the future development strategy of enterprises. Based on the analysis of various enterprises and theoretical tools, this paper puts forward the logistics development strategy of establishing the logistics center of South China Container Terminal which is the first choice for customers, and puts forward the concrete strategy implementation scheme and safeguard measures. Enterprises should adopt integration strategy, enterprise management strategy, multi-modal transport strategy. In order to guarantee the enterprise logistics strategy step by step, we should pay attention to investment guarantee, management guarantee, technology guarantee and service guarantee to ensure the implementation of the strategy in order to realize the logistics strategy step by step.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552
【参考文献】
相关期刊论文 前10条
1 吕永波,杨蔚然,王瑞花,姚宗波;我国主要集装箱运输港口的竞争力评价研究[J];北方交通大学学报;2002年05期
2 吴潮音;国际集装箱班轮公司的物流发展策略[J];大众科技;2005年12期
3 何小明;廖建航;王薇;;“后竞争时代”的盐田国际发展战略及策略[J];港口经济;2009年02期
4 刘兵;;集装箱码头企业实施国际化战略的思考[J];港口科技动态;2006年01期
5 张建明;美国国际集装箱多式联运的发展对我们的启示[J];集装箱化;1995年11期
6 陈捷;中国集装箱运输企业的发展战略方向[J];集装箱化;1999年02期
7 贾大山;;战略框架阶段我国港口集装箱运输发展回顾[J];集装箱化;2011年07期
8 黄桁;;集装箱码头运营管理信息化趋势[J];集装箱化;2011年09期
9 黄健元,严以新;东亚地区国际港口集装箱运输竞争力系列研究之四 东亚地区国际港口集装箱运输竞争力的综合评价[J];水运管理;2004年11期
10 张国永;欧洲国际集装箱多式联运的发展形势[J];铁道货运;1994年04期
相关硕士学位论文 前5条
1 刘宝成;经济全球化下我国港口物流发展研究[D];河北师范大学;2011年
2 刘自金;基于竞争层次分析的青岛港集装箱码头的战略选择[D];中国海洋大学;2005年
3 陈翊;上港集箱国际化经营战略研究[D];上海海事大学;2005年
4 陈纪伟;青岛国际集装箱港口竞争力评价及发展策略研究[D];大连海事大学;2006年
5 刘德富;深圳西部港集装箱运输发展战略研究[D];上海交通大学;2008年
，本文编号：2453919
本文链接：https://www.wllwen.com/jingjilunwen/jtysjj/2453919.html
