铁路多元化经营战略实施问题研究
发布时间：2019-04-28 06:08
【摘要】：为推动铁路科学发展,2011年4月,铁道部决定实施多元化经营战略,全方位占领市场,在服务经济社会发展和广大人民群众的同时,多渠道提高铁路企业的经济效益。 此次铁道部提出的多元化经营战略,无论在经营理念、经营领域,还是在经营方式、经营目标等各方面,都不是提法和战术的调整,不是原来多经企业的经营,而是重大的经营发展战略。面对这种全新的发展战略,如何从多元化经营基本理论中找到依据、支撑,如何运用基本理论指导铁路企业将多元化经营战略有效落实在企业运营的实践中,这些都是铁路多元化战略实施中必须解决的紧迫问题。 本文首先根据企业多元化经营的基本理论,分析了铁路多元化经营战略的现状、背景和内涵,指出了铁路实施多元化经营战略的必然性。接着根据企业核心竞争力理论,研究了企业核心竞争力与多元化经营之间的关系,分析得出核心竞争力是多元化经营的基础、多元化经营是提高和增强核心竞争力的重要途径的结论。在此基础上,对铁路的核心竞争力、特别是货运和客运核心竞争力进行了认真分析,给出了铁路做优做强客货核心业务的途径。然后,根据相关多元化的理论,提出了基于业务相关性的铁路多元化经营领域拓展问题,并在分析研究口本、德国铁路延伸客货服务链实践的基础上,给出了我国铁路企业延伸客货服务链,拓展多元化经营领域的实施途径。再其次,根据资源过剩理论,文章指出了铁路进行非相关多元化的理论基础,研究了铁路非相关多元化的进入途径,分析了铁路非相关多元化经营面临的主要风险,并给出了风险控制措施。 最后,结合广铁集团实施多元化战略的成功实践,佐证了本文对多元化经营战略实施中包括多元化方向、途径、风险控制等问题研究结论的合理性和正确性。
[Abstract]:In order to promote the scientific development of railways, in April 2011, the Ministry of Railways decided to implement the strategy of diversified management, to occupy the market in all directions, to serve the economic and social development and the masses of the people, and to improve the economic benefits of railway enterprises through various channels. The diversified management strategy put forward by the Ministry of Railways this time is not an adjustment of the formulation and tactics, nor is it the original operation of an enterprise, whether in the business philosophy, in the field of operation, or in the mode of operation, the management objective, and so on. It is a major business development strategy. In the face of this brand-new development strategy, how to find the basis and support from the basic theory of diversified management, and how to use the basic theory to guide railway enterprises to effectively implement the diversified management strategy in the practice of enterprise operation. These are urgent problems that must be solved in the implementation of railway diversification strategy. Firstly, according to the basic theory of enterprise diversification, this paper analyzes the current situation, background and connotation of railway diversification management strategy, and points out the inevitability of the implementation of railway diversification management strategy. Then according to the theory of enterprise core competence, this paper studies the relationship between enterprise core competence and diversification management, and concludes that core competence is the basis of diversification management. Diversification is an important way to improve and enhance the core competitiveness. On this basis, the core competence of railway, especially the core competence of freight and passenger transport, is analyzed carefully, and the way to do the best and strengthen the core business of passenger and freight is given. Then, according to the related diversification theory, this paper puts forward the expansion of railway diversified management field based on business correlation, and on the basis of analyzing and studying the practice of German railway extending passenger and freight service chain, The implementation ways of extending passenger and cargo service chain and expanding diversified management field of railway enterprises in our country are given in this paper. Secondly, according to the theory of excess resources, the paper points out the theoretical basis of railway non-related diversification, studies the approach of railway non-related diversification, and analyzes the main risks faced by railway non-related diversification management. The risk control measures are also given. Finally, combined with the successful practice of implementing diversification strategy, this paper proves the rationality and correctness of the conclusion that diversification direction, approach, risk control and so on are included in the implementation of diversification strategy in this paper.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F532
本文编号：2467381
[Abstract]:In order to promote the scientific development of railways, in April 2011, the Ministry of Railways decided to implement the strategy of diversified management, to occupy the market in all directions, to serve the economic and social development and the masses of the people, and to improve the economic benefits of railway enterprises through various channels. The diversified management strategy put forward by the Ministry of Railways this time is not an adjustment of the formulation and tactics, nor is it the original operation of an enterprise, whether in the business philosophy, in the field of operation, or in the mode of operation, the management objective, and so on. It is a major business development strategy. In the face of this brand-new development strategy, how to find the basis and support from the basic theory of diversified management, and how to use the basic theory to guide railway enterprises to effectively implement the diversified management strategy in the practice of enterprise operation. These are urgent problems that must be solved in the implementation of railway diversification strategy. Firstly, according to the basic theory of enterprise diversification, this paper analyzes the current situation, background and connotation of railway diversification management strategy, and points out the inevitability of the implementation of railway diversification management strategy. Then according to the theory of enterprise core competence, this paper studies the relationship between enterprise core competence and diversification management, and concludes that core competence is the basis of diversification management. Diversification is an important way to improve and enhance the core competitiveness. On this basis, the core competence of railway, especially the core competence of freight and passenger transport, is analyzed carefully, and the way to do the best and strengthen the core business of passenger and freight is given. Then, according to the related diversification theory, this paper puts forward the expansion of railway diversified management field based on business correlation, and on the basis of analyzing and studying the practice of German railway extending passenger and freight service chain, The implementation ways of extending passenger and cargo service chain and expanding diversified management field of railway enterprises in our country are given in this paper. Secondly, according to the theory of excess resources, the paper points out the theoretical basis of railway non-related diversification, studies the approach of railway non-related diversification, and analyzes the main risks faced by railway non-related diversification management. The risk control measures are also given. Finally, combined with the successful practice of implementing diversification strategy, this paper proves the rationality and correctness of the conclusion that diversification direction, approach, risk control and so on are included in the implementation of diversification strategy in this paper.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F532
【引证文献】
相关硕士学位论文 前1条
1 曹苑;淄博KC集团多元化战略优化研究[D];山东理工大学;2013年
，本文编号：2467381
本文链接：https://www.wllwen.com/jingjilunwen/jtysjj/2467381.html
