我国民航运输企业发展战略研究
发布时间：2019-05-18 15:36
【摘要】：运输业是中国经济中最大的行业之一,而运输业中发展最快的则是航空运输业。随着我国的民航市场对外开放的程度不断扩大,国外航空巨头纷纷进入中国航空运输市场。由于国外发达国家和地区的航空公司无论是在网络建设还是在运营成本方面都具有明显的优势,这就给我国民航企业的发展造成了巨大的压力。如何提高我国民航运输业的核心竞争力,制定适合民航运输企业发展的战略,对于促进我国民航运输行业的发展具有重要的意义。本文中,笔者以我国民航运输业的竞争力和发展战略作为研究对象,对当前我国民航运输业的发展面临的问题进行分析和研究,目的是通过详细地分析和研究,制定出适合中国民航运输业发展的对策。文中首先对本文的研究背景和研究意义进行了概述,进而在对国内外相关研究进行总结分析的基础上,从我国民航运输企业的竞争力不高作为研究的切入点,在分析我国民航运输企业现状与存在主要问题的基础上,运用波特五力竞争模型、价值链分析等工具,分析了我国航空运输行业面临的竞争环境,然后,运用SWOT分析工具针对不同类型的民航运输企业,分析了企业各自竞争力的优劣势,并总结了提高企业竞争力应利用的机会与避免的陷阱,最后对不同类型的民航运输企业分别提出了“差异化”、“目标集中化”以及“成本领先”等相对应的企业竞争战略选择,并提出了“国际化”、“网络化”、“相关多元化”等发展战略的建议。
[Abstract]:The transportation industry is one of the largest industries in the Chinese economy, and the fastest growing industry in the transport industry is the air transport industry. With the expansion of China's civil aviation market, foreign aviation giants have entered the Chinese air transport market. Because airlines in developed countries and regions have obvious advantages in network construction and operating costs, this has brought great pressure to the development of civil aviation enterprises in China. How to improve the core competitiveness of China's civil aviation transportation industry and formulate a strategy suitable for the development of civil aviation transport enterprises is of great significance to promote the development of China's civil aviation transportation industry. In this paper, the author takes the competitiveness and development strategy of China's civil aviation transportation industry as the research object, analyzes and studies the problems faced by the current development of China's civil aviation transportation industry, the purpose of which is to analyze and study in detail. Work out the countermeasures suitable for the development of China's civil aviation transportation industry. In this paper, the research background and significance of this paper are summarized, and then on the basis of summing up and analyzing the relevant research at home and abroad, the competitiveness of civil aviation transport enterprises in China is not high as the starting point of the study. On the basis of analyzing the present situation and main problems of civil aviation transportation enterprises in China, this paper analyzes the competitive environment faced by China's air transport industry by using Porter's five-force competition model and value chain analysis, and then, Using SWOT analysis tool for different types of civil aviation transportation enterprises, this paper analyzes the advantages and disadvantages of their respective competitiveness, and summarizes the opportunities that should be used and the pitfalls to be avoided to improve the competitiveness of enterprises. Finally, the corresponding competitive strategic choices of different types of civil aviation transportation enterprises, such as "differentiation", "target centralization" and "cost leadership", are put forward, and "internationalization" and "networking" are put forward. Suggestions on development strategies such as "related diversification".
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F562
本文编号：2480127
[Abstract]:The transportation industry is one of the largest industries in the Chinese economy, and the fastest growing industry in the transport industry is the air transport industry. With the expansion of China's civil aviation market, foreign aviation giants have entered the Chinese air transport market. Because airlines in developed countries and regions have obvious advantages in network construction and operating costs, this has brought great pressure to the development of civil aviation enterprises in China. How to improve the core competitiveness of China's civil aviation transportation industry and formulate a strategy suitable for the development of civil aviation transport enterprises is of great significance to promote the development of China's civil aviation transportation industry. In this paper, the author takes the competitiveness and development strategy of China's civil aviation transportation industry as the research object, analyzes and studies the problems faced by the current development of China's civil aviation transportation industry, the purpose of which is to analyze and study in detail. Work out the countermeasures suitable for the development of China's civil aviation transportation industry. In this paper, the research background and significance of this paper are summarized, and then on the basis of summing up and analyzing the relevant research at home and abroad, the competitiveness of civil aviation transport enterprises in China is not high as the starting point of the study. On the basis of analyzing the present situation and main problems of civil aviation transportation enterprises in China, this paper analyzes the competitive environment faced by China's air transport industry by using Porter's five-force competition model and value chain analysis, and then, Using SWOT analysis tool for different types of civil aviation transportation enterprises, this paper analyzes the advantages and disadvantages of their respective competitiveness, and summarizes the opportunities that should be used and the pitfalls to be avoided to improve the competitiveness of enterprises. Finally, the corresponding competitive strategic choices of different types of civil aviation transportation enterprises, such as "differentiation", "target centralization" and "cost leadership", are put forward, and "internationalization" and "networking" are put forward. Suggestions on development strategies such as "related diversification".
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F562
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