邮轮航线规划研究

发布时间：2019-06-11 05:11

【摘要】：邮轮旅游作为高品位的商务休闲旅游产品。随着中国经济快速发展和人民生活水平迅速提高,人们的旅游意识和对邮轮等高端旅游产品的需求日益增加。邮轮旅游诞生于20世纪60年代的北美洲,现代邮轮已经逐渐发展成为一个庞大的、成熟的产业。而我国目前处于主要以国际邮轮到港服务为主的起步阶段。我国发展邮轮所面临的现状主要有：(1)中国邮轮市场潜力巨大；(2)中国邮轮港口发展迅速；(3)外轮迅速进驻中国,抢夺邮轮发展先机。针对我国邮轮发展现状,国内外在邮轮航线规划方面的研究还较少。因此本文选择研究邮轮航线规划作为研究方向,以填补国内学者在此研究领域的空白,也希望此文章能对邮轮实际的运营产生一定参考价值。本文主要对邮轮产业现状进行概述,主要从邮轮产业的大致发展情况做了介绍,并对邮轮港口的发展以及选择港口要考虑到的因素进行了概述。再对邮轮航线进行概述,从邮轮航线的定义、分类、挂靠形式、运营方式、以及发展趋势方面概述；并对邮轮航线的规划理论进行研究。采用航线规划的方法选择分两步对航线规划进行建模,首先是挂靠港的选择问题即背包问题；再对挂靠港口的顺序进行选择,即旅行商问题；建立目标函数以及约束条件。再采用案例试验对模型进行深入分析,使用LINGO11.0对模型运行,得到邮轮航线优化结果。本文比较两种方案求出的舱位分配,明显看出按平均运价最优求出的结果造成加大程度舱位的浪费。通过这一结论,可以看出本研究对航线优化的意义非常大,这一研究使整个航线设计过程中需要考虑的挂靠港口选择,挂靠顺序安排,舱位分配等一系列问题与实际环境更加接近,由此求出的结果也更加符合实际,对于邮轮公司来讲,这一系列优化方案使得企业在增加利润的同时,降低成本。
[Abstract]:Cruise tourism as a high-grade business and leisure tourism products. With the rapid development of Chinese economy and the rapid improvement of people's living standards, people's tourism awareness and the demand for high-end tourism products such as cruise ships are increasing day by day. Cruise tourism was born in North America in the 1960 s. Modern cruise has gradually developed into a huge and mature industry. At present, China is mainly in the initial stage of international cruise arrival service. The present situation of the development of cruise ships in China is as follows: (1) the potential of China's cruise market is great; (2) the rapid development of Chinese cruise ports; (3) the rapid entry of foreign ships into China to seize the first opportunity for cruise ship development. In view of the present situation of cruise ship development in our country, there are few researches on cruise route planning at home and abroad. Therefore, this paper chooses to study cruise route planning as the research direction, in order to fill the gap of domestic scholars in this research field, and also hopes that this article can produce certain reference value for the actual operation of cruise ship. This paper mainly summarizes the present situation of cruise industry, mainly introduces the general development of cruise industry, and summarizes the development of cruise port and the factors to be considered in the selection of port. Then the cruise route is summarized, from the definition, classification, attached form, operation mode and development trend of cruise route, and the planning theory of cruise route is studied. The route planning method is used to model the route planning in two steps. First, the knapsack problem is the selection problem of the port, then the sequence of the port is selected, that is, the traveling salesman problem, and the objective function and constraint conditions are established. Then the model is deeply analyzed by case test, and the model is run by LINGO11.0, and the results of cruise route optimization are obtained. In this paper, the space allocation calculated by the two schemes is compared, and it is obvious that the optimal calculation according to the average freight rate results in the waste of the enlarged space. Through this conclusion, we can see that this study is of great significance to route optimization. This study makes the port selection and sequence arrangement that need to be considered in the whole route design process. A series of problems, such as space allocation, are closer to the actual environment, and the results are more in line with the reality. For cruise companies, this series of optimization schemes make enterprises increase profits and reduce costs at the same time.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552;U692.31

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