航空公司货运动态定价与容量控制研究
发布时间：2019-07-10 08:44
【摘要】：国际上，收益管理在航空客运业已取得显著成效，众多航空公司争相采用这一强有力的竞争工具来提高航空公司效益，飞速发展的航空货运业亦开始引进这种管理技术。在我国，收益管理技术起步较晚，相比国外还存在着较大的差距。随着越来越多的专家学者对航空货运收益管理技术的探讨研究，以及航空公司对先进收益管理技术优势的认识，货运收益管理正逐步从理论层面向实际操作层面转变，成为航空公司提高生产效率和生产质量，寻求更高收益水平的重要手段。 本文在借鉴国内外航空货运收益管理相关研究成果的前提下，结合国内航空货运的实际情况，运用价格需求弹性系数理论和博弈理论，考虑货物体积、重量的多维性和因差异定价引起航空公司市场份额变动，建立竞争市场环境下多家航空公司货物多级运价动态模型；此外，在考虑客货混运的情况下，客机腹舱容量不固定，将旅客行李数量和中转变动成本作为影响因素，研究多航段下航空运输客机客舱、货舱的容量控制情况，建立考虑客运舱位控制的多航段货运容量控制优化模型。 以上所建立的动态定价模型和客货混运容量控制模型均在满足装载平衡的前提下，以收益最大化为目标，通过数值算例验证模型的有效性，获得适合方案，为航空公司制定定价和容量控制的策略提供理论依据。
文内图片：
图片说明：飞机重量分配图
[Abstract]:Internationally, revenue management has achieved remarkable results in air passenger transport. Many airlines are scrambling to use this powerful competitive tool to improve the efficiency of airlines. The rapid development of air freight industry has also begun to introduce this management technology. In China, revenue management technology started late, compared with foreign countries, there is still a big gap. With more and more experts and scholars discussing and studying the air freight revenue management technology, as well as the airlines' understanding of the advantages of advanced revenue management technology, freight revenue management is gradually changing from the theoretical level to the practical operation level, and has become an important means for airlines to improve production efficiency and production quality, and to seek a higher income level. On the premise of drawing lessons from the relevant research results of air freight revenue management at home and abroad, combined with the actual situation of domestic air freight, using the theory of price demand elasticity coefficient and game theory, considering the multidimensional nature of cargo volume and weight and the change of airline market share caused by differential pricing, this paper establishes the dynamic model of multi-stage freight rate of multiple airlines in the competitive market environment. In addition, considering the mixed passenger and cargo transportation, the cabin capacity of the passenger plane is not fixed. Taking the number of passenger luggage and the transit variable cost as the influencing factors, the capacity control of the passenger and cargo hold of the air transport passenger plane under multi-section is studied, and the optimization model of the multi-segment cargo capacity control considering the passenger space control is established. Under the premise of satisfying the loading balance, the dynamic pricing model and the passenger and cargo mixed transportation capacity control model are established above, aiming at maximizing the income, the effectiveness of the model is verified by numerical examples, and the suitable scheme is obtained, which provides a theoretical basis for airlines to formulate pricing and capacity control strategies.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F562.6;F224
本文编号：2512486
文内图片：
图片说明：飞机重量分配图
[Abstract]:Internationally, revenue management has achieved remarkable results in air passenger transport. Many airlines are scrambling to use this powerful competitive tool to improve the efficiency of airlines. The rapid development of air freight industry has also begun to introduce this management technology. In China, revenue management technology started late, compared with foreign countries, there is still a big gap. With more and more experts and scholars discussing and studying the air freight revenue management technology, as well as the airlines' understanding of the advantages of advanced revenue management technology, freight revenue management is gradually changing from the theoretical level to the practical operation level, and has become an important means for airlines to improve production efficiency and production quality, and to seek a higher income level. On the premise of drawing lessons from the relevant research results of air freight revenue management at home and abroad, combined with the actual situation of domestic air freight, using the theory of price demand elasticity coefficient and game theory, considering the multidimensional nature of cargo volume and weight and the change of airline market share caused by differential pricing, this paper establishes the dynamic model of multi-stage freight rate of multiple airlines in the competitive market environment. In addition, considering the mixed passenger and cargo transportation, the cabin capacity of the passenger plane is not fixed. Taking the number of passenger luggage and the transit variable cost as the influencing factors, the capacity control of the passenger and cargo hold of the air transport passenger plane under multi-section is studied, and the optimization model of the multi-segment cargo capacity control considering the passenger space control is established. Under the premise of satisfying the loading balance, the dynamic pricing model and the passenger and cargo mixed transportation capacity control model are established above, aiming at maximizing the income, the effectiveness of the model is verified by numerical examples, and the suitable scheme is obtained, which provides a theoretical basis for airlines to formulate pricing and capacity control strategies.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F562.6;F224
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