论会计师事务所品牌建设——以立信会计师事务所为例
发布时间：2018-07-16 07:29
【摘要】：正品牌作为企业重要的无形资源,是企业产品质量和服务能力的体现。在消费者导向时代,企业品牌知名度与企业的经济价值和社会价值是相互影响的,一般而言,品牌知名度越高,所产生的经济价值与社会价值也越高。品牌对会计师事务所同样重要,好品牌的会计师事务所市场影响力大,服务能力强,生命周期长,更容易获得客户信任。所以,加强会计师事务所的品牌建设,具有十分重要的意义。立信会计师事务所由"中国现代会计之父"潘序伦先生于
[Abstract]:As an important intangible resource, positive brand is the embodiment of product quality and service ability. In the consumer-oriented era, the economic and social value of the enterprise brand awareness is mutual influence, generally speaking, the higher the brand awareness, the higher the economic and social value. The brand is equally important to the accounting firm. The good brand accounting firm has great market influence, strong service ability, long life cycle, and easy to gain customer trust. Therefore, it is of great significance to strengthen the brand construction of accounting firms. Li Xin accounting firm is composed of Mr. Pan xulun, father of modern accounting in china
【作者单位】： 立信会计师事务所;
【分类号】：F233
[Abstract]:As an important intangible resource, positive brand is the embodiment of product quality and service ability. In the consumer-oriented era, the economic and social value of the enterprise brand awareness is mutual influence, generally speaking, the higher the brand awareness, the higher the economic and social value. The brand is equally important to the accounting firm. The good brand accounting firm has great market influence, strong service ability, long life cycle, and easy to gain customer trust. Therefore, it is of great significance to strengthen the brand construction of accounting firms. Li Xin accounting firm is composed of Mr. Pan xulun, father of modern accounting in china
【作者单位】： 立信会计师事务所;
【分类号】：F233
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1 ;中国早期的四大会计师事务所[J];陕西审计;1999年06期
2 王翠琳;罗文颖;;论我国会计师事务所的诚信品牌建设[J];财会研究;2007年09期
3 曲云，
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