登海种业商誉价值评估

发布时间：2018-07-16 12:26

【摘要】：近年来,随着中央一号文件的不断出台,国家不断加强农业投入,惠农政策亦频频推出,农业因此而越来越受到全社会的重视。现代农业的发展离不开农业企业的带动。伴随着改革的不断推进,资源将会被重新配置,农业企业间的兼并重组将会越来越多。在此背景下,如何合理评估农业企业价值成为现代农业企业发展中的一个重要问题。农业企业的特点决定了农业企业价值评估重在商誉评估。商誉作为企业核心竞争力的综合反映,对农业企业的发展至关重要。种业农业是发展的关键,因此本研究选择种业龙头企业登海种业进行商誉评估。文章首先对国内外关于商誉的研究理论进行梳理,然后分别从定义、性质、特征、分类及影响因素等方面对商誉进行研究分析,并通过对商誉评价中常用的两种方法——割差法和超额收益法的比较分析,得出超额收益法更适合商誉评估的结论。理论分析之后,是对评估背景及商誉价值评估模型的分析,先后从宏观经济环境、行业环境和登海种业企业竞争力三个层面进行分析,为下文的商誉评估提供依据。最后根据企业情况对评估模型所涉及的三个关键问题——超额收益、折现率以及受益年限进行分析。本文通过线性回归模型来预测超额收益,并借鉴专利无形资产评估中的分成率,对超额收益进行划分,以此来提高模型的准确度。最后运用超额收益评估模型对登海种业的商誉价值进行评估,并对评估结果进行了分析和检验,检验显示评估结果符合规定。最后,在对登海种业商誉价值评估结果的基础之上,进行应用性分析,为企业商誉管理提供建议。之后文章对商誉理论滞后、商誉评估不规范以及商誉意识不强等问题进行了讨论,并针对当前商誉评估存在的问题提出了几点对策和建议。
[Abstract]:In recent years, with the publication of the No. 1 document of the Central Committee, the state has constantly strengthened agricultural input, and the policy of favouring agriculture has been introduced frequently. As a result, agriculture has been paid more and more attention to by the whole society. The development of modern agriculture can not be separated from the drive of agricultural enterprises. With the development of reform, resources will be redistributed and more agricultural enterprises will be merged and reorganized. Under this background, how to reasonably evaluate the value of agricultural enterprises has become an important issue in the development of modern agricultural enterprises. The characteristics of agricultural enterprises determine that the value evaluation of agricultural enterprises focuses on goodwill evaluation. As a comprehensive reflection of the core competence of enterprises, goodwill is of great importance to the development of agricultural enterprises. Seed industry agriculture is the key to development. The article firstly combs the research theory of goodwill at home and abroad, and then analyzes the goodwill from the definition, nature, characteristics, classification and influencing factors, etc. Through the comparison and analysis of two common methods in goodwill evaluation, namely, the cut off method and the excess income method, it is concluded that the excess income method is more suitable for the goodwill evaluation. After the theoretical analysis, it analyzes the evaluation background and goodwill evaluation model, successively from the macro economic environment, the industry environment and the competitiveness of seed industry enterprises, which provides the basis for the following goodwill evaluation. Finally, according to the enterprise situation, the paper analyzes the three key problems involved in the evaluation model: excess return, discount rate and benefit years. In this paper, we use linear regression model to predict the excess return, and use the share rate in the evaluation of patent intangible assets for reference to divide the excess income, so as to improve the accuracy of the model. Finally, the evaluation model is used to evaluate the goodwill value of the sea seed industry, and the evaluation results are analyzed and tested. The results show that the evaluation results are in accordance with the regulations. Finally, on the basis of the evaluation results of goodwill value, the application analysis is carried out to provide suggestions for enterprise goodwill management. After that, the paper discusses the problems such as the lag of goodwill theory, non-standard goodwill evaluation and lack of goodwill awareness, and puts forward some countermeasures and suggestions for the problems existing in the current goodwill evaluation.
【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F324.6;F302.6

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