越南北宁省旅游发展战略研究

发布时间：2017-12-28 18:10

本文关键词：越南北宁省旅游发展战略研究　出处：《华南理工大学》2015年硕士论文　论文类型：学位论文

更多相关文章： 越南北宁省 SWOT分析 旅游 发展战略

【摘要】：自越南1986年实行革新开放政策以来,旅游业得到了迅速发展,已经成为越南第三产业中最具活力与潜力的新兴产业,成为拉动越南经济发展的支柱产业。旅游发展战略关系到旅游整体性和长远性发展,制定符合实情、适合竞争需要的旅游发展战略和相应的对策,形成有创新性的产品和服务体系,是一个极为重要的问题。北宁省作为越南首都河内的北边邻省,又属于越南北方重点经济三角区,交通比较方便。北宁省旅游资源主要集中在人文旅游资源及生态旅游资源两方面。但目前北宁省的旅游还未得到充分发展。本文在对越南北宁省旅游发展战略环境进行SWOT分析的基础上,提出了越南北宁省旅游发展战略目标及措施。对越南北宁省旅游发展战略环境的SWOT分析指出,其面临的机遇主要有:越南国家旅游发展战略带来的机遇;国内经济快速发展机遇;国际旅游发展机遇以及北宁省旅游发展政策优势。威胁因素主要有:旅游业激烈的竞争;不可预知因素的增多;旅游转型带来的挑战和基础设施建设不足,环境破坏严重等。优势因素主要有:资源优势;区位优势。劣势因素是:旅游产品竞争力低;管理政策的滞后等。通过借鉴云南省旅游发展战略,本文提出了北宁省旅游发展战略,包含:政府主导型战略、区域旅游发展联合战略、可持续发展战略、旅游人才发展战略;确定了北宁省的旅游形象,围绕文化旅游和生态旅游两个方面展开其品牌战略;通过市场营销战略扩大其品牌的影响力。最后通过建立健全的旅游法规与规划、完善扶持政策、加大扶持力度、大力开发旅游人力资源建设从而建立起保障体系。
[Abstract]:Since Vietnam implemented the policy of reform and opening up in 1986, tourism has been developing rapidly. It has become the most vigorous and potential emerging industry in Vietnam's third industry, and has become a pillar industry to stimulate Vietnam's economic development. Tourism development strategy is related to the overall and long-term development of tourism. It is a very important issue to formulate tourism development strategies and corresponding strategies that meet the needs of competition and meet the needs of competition. As the Vietnamese capital of the north of Hanoi province and belongs to the Bac Ninh province, Vietnam north key economic triangle area, more convenient transportation. Bac Ninh province tourism resources mainly focus on two aspects of human tourism resources and ecological tourism resources. But at present, Bac Ninh province, tourism has not yet fully developed. Based on the SWOT analysis of the development strategy of the tourism environment of Bac Ninh province, Vietnam, the Vietnam Bac Ninh province tourism development strategy objectives and measures. SWOT of Vietnam tourism development strategy environment, Beining analysis pointed out that the main opportunities: National Tourism Bring strategic development opportunities in Vietnam; opportunities for the rapid development of the domestic economy; international tourism development opportunities as well as Bac Ninh province tourism development policy advantage. The main threats are: fierce competition in tourism industry, unpredictable factors, challenges brought by tourism transformation, inadequate infrastructure construction and serious environmental damage. The dominant factors include resource advantage and location advantage. The inferiority factors are: the competitiveness of tourism products is low, and the management policy is lagging behind. By drawing on the development strategy of tourism in Yunnan Province, this paper puts forward the tourism development strategy, including: Beining government leading strategy, combined with the regional tourism development strategy, sustainable development strategy, tourism talent development strategy; the Bac Ninh province tourism image, expand its brand strategy around the two aspects of cultural tourism and ecological tourism; through the market the marketing strategy to expand its brand influence. Finally, a guarantee system is established through establishing and improving tourism regulations and planning, improving supporting policies, increasing support and vigorously developing tourism human resources.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F593.33

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