海南旅游季节性研究

发布时间：2017-12-30 23:29

本文关键词：海南旅游季节性研究　出处：《海南大学》2012年硕士论文　论文类型：学位论文

【摘要】：旅游季节性是旅游和旅游经营活动在一年时间跨度内呈现的随时间变化的特点。季节性是旅游活动的重要特征,是旅游目的地普遍存在的现象。海南省作为全国唯一的热带岛屿省份,地处我国南端,凭借独具特色的旅游资源和良好的自然环境,其旅游季节性具有其独特性和典型性。本文通过对海南旅游季节性的研究,希望能够为旅游季节性研究提供一定的帮助,并为缩小海南旅游淡旺季差异提出有效建议与措施。本文包括以下主要内容：一、综述了旅游季节性研究的相关文献,梳理了相关理论体系。对现有旅游季节性指数进行修订,提出旅游各月日均指数Si、旅游淡旺比T'和旅游季节性集中指数R'三个指数,反映海南旅游季节性特征(Si)和衡量其旅游季节性强度(T’、R')。二、比较了不同旅游地(黄山、西递、宏村、普陀山、北海)与海南的旅游季节性特征。海南客流时间分布曲线呈“W”形,其他旅游地的呈“三峰三谷”形；年初年末是海南出现客流高峰的季节,而对于其他旅游地是出现客流低谷的季节；海南的旅游季节性强度弱于其他旅游地。三、指出海南旅游季节性的空间差异：海南各市县旅游季节性特征表现各异,季节性强度存在差异,东部沿海市县的旅游季节性明显强于中西部市县；海南国内旅游市场客流时间特征呈现“W”状,入境市场则表现为“两端高、中间低”；入境旅游市场旅游季节性强于国内旅游；不同入境市场中澳门市场R'值最高,主要客源国中韩国R'值最高。四、通过现场发放、回收问卷和滚雪球抽样调查法,调查了公众对海南旅游季节性的感知情况。调查结果基本上与实际情况比较吻合。最后,得出自然因素是海南旅游季节性形成的主导因素,社会因素在此基础上起辅助作用,偶发性因素在特殊时段影响客流时间分布。提出可通过制定季节性价格、完善旅游设施、丰富旅游产品、加强营销手段等策略调控季节性变化,缩小旅游淡旺季差距。
[Abstract]:Seasonal tourism is tourism and tourism activities in a year time span varies with time. Season is an important feature of tourism activities, tourism destination is a widespread phenomenon. Hainan province is China's only tropical island province, located in China's southern tip, by virtue of the unique tourism resources and good natural environment, the tourist season has its unique characteristics and typical. Through the research on Hainan tourism seasonality, hoping to provide some help for the study of the tourist season, and puts forward some effective suggestions and measures to narrow the gap between the Hainan tourist season.
This article includes the following main contents:
A review of the relevant literature, the research of the tourist season, combing the relevant theoretical system. To revise the existing tourism seasonal index, the average daily Si index of the tourism, tourism and tourism T'light Wanbi seasonal concentration index R' three index, reflecting the seasonal characteristics of Hainan tourism (Si) and the measure of its tourist season the intensity of the (T, R').
Two, compare the different tourism destinations (Mount Huangshan, Hongcun, Mount Putuo, Xidi, Beihai) and Hainan tourism seasonality. Hainan passenger flow time distribution curve was "W", other tourist destinations is "three peaks and valleys" shape; early Hainan is the end of the peak season, and for other tourist destinations is the low flow season; tourism seasonal strength of Hainan is weaker than that of other tourist destinations.
Three, Hainan pointed out that the different seasonal tourism space tourism of Hainan city and county seasonal characteristics are different, there are differences in seasonal strength, tourist season in eastern coastal cities and counties was stronger than the central and western counties; passenger flow time characteristics of Hainan domestic tourism market presents "W" shape, the market performance is "the ends of the high, middle and low" the inbound tourism market; tourism seasonality in the domestic tourism market; Macao R'market in different entry value is the highest, major source countries South Korea R' is the highest.
Four, we surveyed the public's perception of tourism seasonality in Hainan through field questionnaires, questionnaires and snowball sampling survey. The survey results are basically consistent with the actual situation.
Finally, the natural factor is the dominant factor of the formation of Hainan tourist season, played a supporting role on this basis of social factors, incidental factors in a special period of time affect the passenger flow. Put forward through the development of seasonal price, perfect tourist facilities, rich in tourism products, strengthen the seasonal changes of strategy marketing regulation, reduce travel light the gap between the season.

【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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