开发内蒙古旅游演艺产品的探索

发布时间：2018-01-01 02:10

本文关键词：开发内蒙古旅游演艺产品的探索　出处：《内蒙古大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着国内旅游业的快速发展和大众休闲娱乐意识的增强,使旅游演艺产品的市场需求增长迅速,旅游演艺市场已呈现出强劲的发展态势和良好的发展前景,出现了很多优秀的旅游演艺产品。在这种背景下,内蒙古自治区也制定了相关发展策略,在一定程度上加速了内蒙古旅游演艺产品的开发和发展。本文以开发内蒙古旅游演艺产品作为研究对象,意在为内蒙古旅游演艺产品的开发及发展提供理论的支持。主要就旅游演艺的基本概念、旅游演艺产品开发成功案例进行共性分析、对内蒙古旅游演艺概况、内蒙古旅游演艺产品开发的sowt分析,在此基础上,就内蒙古旅游演艺产品开发提出对策建议。本文由五个部分组成。第一章为绪论,阐述了本文的研究背景和意义、内容和方法,介绍了旅游演艺发展概况和国内外旅游演艺的相关研究,提出内蒙古旅游演艺产品开发的重要性,并对有关理论进行概述；同时归纳了旅游演艺产品的类型和特征。第二章则是选取国内目前较具代表性的成功案例,通过进行详细的分析,从产品创设和产品的运作两个环节,总结出它们成功的共性,从而为内蒙古旅游演艺产品的开发提供借鉴和参考。第三章是写内蒙古旅游演艺概况。主要介绍了内蒙古较具代表性的成功的和没成功的旅游演艺产品；同时归纳和分析内蒙古关于旅游演艺产品开发的政策环境的基础上,提出内蒙古旅游演艺产品开发中存在的问题。第四章是对内蒙古旅游演艺产品开发前景做了sowt分析,为提出对策建议提供了相应的依据。第五章为内蒙古旅游演艺产品开发提出了对策建议。从政府的引导、运作主体、产品定位、打造精品、宣传营销、衍生产品开发、人才的培养与引进等七个方面提出了旅游演艺产品开发的思路。结语部分主要写了对全文的内容及主要观点进行概括,并提出本文研究存在的不足,明确今后研究的方向与重点。
[Abstract]:With the rapid development of domestic tourism and leisure entertainment consciousness, make the tourism performing products market demand the rapid growth of tourism performing market have shown a strong momentum of development and has good developing prospects, there are many outstanding tourism performing products. In this context, the Inner Mongolia Autonomous Region has also developed a related development strategy. To a certain extent, accelerate the development of Inner Mongolia Tourism Performing products. In this paper, the development of Inner Mongolia Tourism Performing products as the research object, in order to provide theoretical support for the development of Inner Mongolia Tourism Performing products and development. Mainly on the basic concept of Tourism Performing Arts, tourism performing products of a successful case analysis of the commonness, the general situation of the Inner Mongolia Tourism Performing Arts, analysis of Inner Mongolia Tourism Performing products SOWT, on this basis, the Inner Mongolia Tourism Performing product development is put forward Countermeasures and suggestions.
This paper consists of five parts. The first chapter is the introduction, introduces the research background and significance, content and method, introduces the related research and development of Domestic Tourism Performing Arts tourism, and puts forward the importance of Inner Mongolia Tourism Performing products, and the related theories are summarized; and summarizes the types and characteristics of tourism the performing arts products. The second chapter is the selection of successful cases of domestic representative, through detailed analysis, from product design and product operation of the two aspects, summed up the success of their characteristics, so as to provide reference for the development of Inner Mongolia Tourism Performing products. The third chapter is the writing situation of Inner Mongolia Tourism Performing. The paper mainly introduces Inner Mongolia representative successful and unsuccessful tourismperforming products; at the same time, induction and analysis of Inner Mongolia policy on Tourism Performing product development The environment on the basis of the existing Inner Mongolia Tourism Performing product development issues. The fourth chapter is about the development prospect of Inner Mongolia Tourism Performing products made SOWT analysis, provides the basis for countermeasures and suggestions are put forward. The fifth chapter is the Inner Mongolia Tourism Performing product development put forward suggestions. From the guidance of the government, the operation of the main products. Build quality, positioning, marketing, derivative product development, the product development of Tourism Performing Art ideas in seven aspects of talent training and introduction. The conclusion part mainly wrote the content of the text and the main points in the summary, and put forward the shortage of the thesis, a clear direction for future research and focus.

【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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