“农家乐”旅游发展对地方审美文化影响的研究

发布时间：2018-01-01 04:17

本文关键词：“农家乐”旅游发展对地方审美文化影响的研究　出处：《浙江工商大学》2013年硕士论文　论文类型：学位论文

【摘要】：“农家乐”是典型的乡村旅游类型,在我国有二十余年的发展历程。“农家乐”旅游开发,在提高当地居民经济收入的同时,也为都市人提供了一种新的休闲场所。随着“农家乐”旅游的快速发展,越来越多的都市人涌入乡村。城市文化与传统乡村文化相互碰撞、融合,加速了当地乡村审美文化的变化,从而直接影响游客的审美体验。游客能否获得愉悦的审美体验感,将决定“农家乐”旅游能否实现可持续发展。在游客需求改变的背景下,本文旨在研究“农家乐”旅游发展与当地审美文化变迁之间的关系以解决“农家乐”发展带来的乡村庸俗化问题。旅游的开发,使得不同利益主体进入乡村,从而逐渐改变乡村的审美文化。基于此假设,本文引入人类学中的“意义博弈”理论,从该角度分析审美文化形成、变迁机理；基于经济博弈论理论,建立游客和当地“农家乐”经营者双方对审美文化“意义”解读的博弈矩阵。再根据市场供需关系,推测“农家乐”不同发展阶段的地方审美文化“意义均衡”状态从而预测“农家乐”发展下的地方审美文化变迁路径。为了进一步确定“农家乐”发展对地方审美文化的变迁程度,本文利用专家访谈法、文献综述法以及统计分析法,以乡村性为核心, 建立地方审美文化乡村性测评指标体系。在实证分析阶段,本文以浙江临安西天目乡为调查对象进行数据采集和结果分析,验证游客和“农家乐”双方对审美文化“意义”解读的博弈结果和依据审美文化乡村性测评指标体系得出的调查结果之间的一致性。并围绕乡村性指标,对西天目乡未来“农家乐”的发展,提出有针对性的解决措施,以实现当地地方审美文化朝着乡村性这一方向变迁。通过本文的研究,希冀能从地方审美文化的角度入手,为“农家乐”旅游的可持续发展提出行之有效的措施,以减少乡村旅游开发对乡土文化的破坏。
[Abstract]:"Nongjiale" is a typical rural tourism type, in the course of development of our country for more than twenty years. "Nongjiale" tourism development, in improving the economic income of local residents at the same time, it also provides a new leisure place for the city. With the rapid development of rural tourism, more and more urban people into the countryside. The city culture and the traditional culture of rural mutual collision, fusion, and accelerated the change of local rural aesthetic culture, which directly affect the tourists aesthetic experience. Tourists can get the pleasure of aesthetic experience, will determine the "Nongjiale" tourism can achieve sustainable development.
In the demand of tourists to change the background, this paper aims to study the "Nongjiale" tourism development and changes of the relationship between local aesthetic culture to solve the "Nongjiale" brought by the development of rural tourism development. The vulgarization, the different stakeholders in the village, the aesthetic culture so as to gradually change the country. Based on this assumption, this paper introduced Anthropological Meaning in game theory, analysis of the aesthetic and cultural formation, the change mechanism from the point of economic; based on the game theory, the establishment of tourists and local farm operators on both sides of the aesthetic culture "meaning" interpretation of the game matrix. Then according to the relationship between market supply and demand, speculation of "Nongjiale" in different stages of development of local aesthetic the cultural significance of the balanced state in order to forecast the development of "Nongjiale" under the local aesthetic culture vicissitude path. In order to further determine the development of "Nongjiale" To the change degree of local aesthetic culture, this paper uses expert interview method, literature review method and statistical analysis method, which takes rural nature as the core.
Establish the evaluation index system of local aesthetic culture and rural nature.
In the empirical analysis, this paper takes Zhejiang Ling'an West Tianmu township as the investigation object for data collection and analysis, to check the consistency between the tourists and the game results of "Nongjiale" aesthetic culture on the interpretation of "meaning" and based on the results of the aesthetic culture of the evaluation index system of the country and around the country. The results of the survey index the future development of West Tianmu township "Nongjiale", put forward the countermeasures to realize, in this direction of change in rural local aesthetic culture.
Through this study, we hope to put forward effective measures for the sustainable development of farmhouse tourism from the perspective of local aesthetic culture, so as to reduce the destruction of rural tourism development to local culture.

【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F323.4;F592

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