中国民间剪纸在现代礼品包装设计中的应用研究

发布时间：2018-01-01 22:13

本文关键词：中国民间剪纸在现代礼品包装设计中的应用研究　出处：《湖南师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：中国传统文化元素在现代设计中的应用已成为必然趋势。但目前在现代设计理念与日益加深的文化需求市场上仍然有其独特和持续的探索空间。本选题的实际意义从分析中国民间剪纸的艺术特征、探索其文化渊源出发,以此作为现代设计文化需求的依据,来研究中国民间剪纸在现代礼品包装设计中的发展与应用。一、剪纸作为中国传统的民间艺术之一,是广大劳动者为了自身精神需要而创造的一种艺术表达方式。中国民间剪纸无论从时间上还是地域上都广泛的影响了中国文化,是中国传统文化元素的重要组成部分,而中国民间传统元素的应用传播是现代设计中的重要课题,中国民间剪纸因而成为重要的现代设计灵感来源,这是本文的主要研究内容。二、本文主要运用实地调查,文献资料分析和个人实践为主要方法,对已有的相关文献资料和相关实践案例做出总结,以此为基础,结合个人设计实践,对中国民间剪纸如何在现代礼品包装设计的应用进行探索与研究。三、中国民间剪纸艺术对于现代包装设计的发展影响已有许多成功的案例。本文通过中国民间剪纸艺术的材料技法,题材样式、造型色彩等几个方面进行了分析与研究。发现中国民间剪纸中的诸多现代性的设计特征：工具材料革新的包容性,题材样式对现实生活的广度与深度,造型色彩在视觉传播上的亲和力。四、在设计应用上,从现代包装设计的基本现状来看,民间传统元素应用广泛,本文试图从中找寻传统的民问剪纸艺术与现代包装设计之间的诸多共性,展开对民间剪纸艺术在设计中的应用研究,最终在包装设计的礼品类中找到创新的契合点,为现代礼品包装设计提供可借鉴的理论依据和应用方法,并进行了设计实践。五、本题在研究中国民间剪纸本身的基础上,探析了中国民间剪纸与现代包装设计的结合方法,这不仅对中国民间剪纸本身在现代社会的应用具有现实意义,也期待它在其他设计领域中的理论研究提供经验。
[Abstract]:The application of Chinese traditional cultural elements in modern design has become an inevitable trend. But at present, there is still a unique and continuous exploration space in the market of modern design concept and deepening cultural demand. From the analysis of Chinese folk paper-cut characteristics of art. Based on the exploration of its cultural origin, this paper studies the development and application of Chinese folk paper-cut in the design of modern gift packaging. First, paper-cut is one of the traditional folk art in China. Chinese folk paper-cut has a wide influence on Chinese culture both in time and region. It is an important part of Chinese traditional cultural elements, and the application and dissemination of Chinese folk traditional elements is an important topic in modern design. Therefore, Chinese folk paper-cut has become an important source of inspiration for modern design. This is the main research content of this paper. Second, this paper mainly uses field investigation, literature analysis and personal practice as the main methods, to summarize the existing relevant literature and relevant practice cases, based on this, combined with personal design practice. This paper probes into the application of Chinese folk paper-cut in the design of modern gift packaging. Third, the Chinese folk paper-cut art for the development of modern packaging design has been a lot of successful cases. This article through the Chinese folk paper-cut art material techniques, theme style. Some aspects such as modeling color were analyzed and studied. Many modern design characteristics of Chinese folk paper-cut were found: inclusive of tool material innovation, breadth and depth of theme style to real life. The affinity of color in visual communication. Fourth, in the design application, from the basic situation of modern packaging design, folk traditional elements are widely used, this paper tries to find out the traditional paper-cutting art and modern packaging design between many commonalities. The application of folk paper-cut art in the design research, finally in packaging design in the gift category to find innovative points, for modern gift packaging design can be used for reference theoretical basis and application methods. The design practice is also carried out. Fifth, based on the study of Chinese folk paper-cut itself, the paper analyzes the combination of Chinese folk paper-cut and modern packaging design, which is not only of practical significance to the application of Chinese folk paper-cut in modern society. It is also expected to provide experience in theoretical research in other areas of design.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J528.1;J524.2

【参考文献】