长沙城市综合公园旅游服务质量评价研究

发布时间：2018-01-02 01:21

本文关键词：长沙城市综合公园旅游服务质量评价研究　出处：《湘潭大学》2012年硕士论文　论文类型：学位论文

【摘要】：城市公园是指由政府或公共团体建设经营，休闲娱乐设施齐全，能够向城市居民及旅游者提供休闲、游览、娱乐等内容丰富综合服务产品的规模较大的城市公共绿地，具有游乐、生态、文化、教育、防灾等多样化功能，对城市旅游的发展、城市形象的提升具有重要意义。城市综合公园是城市公园的一个门类，是内容丰富、配备相应设施，适合于公众开展各类户外活动的规模较大的绿地。城市综合公园在生态平衡、休闲娱乐、文化教育等方面具有重要的作用，，对其旅游服务质量的测评是提高服务水平的首要步骤、改革管理体制的现实要求、满足游客需求的重要手段、改善城市形象的有效途径。本研究构建了“城市综合公园旅游服务质量”评价指标体系，体系包括“城市公园管理”、“城市公园基础设施”、“城市公园服务”、“城市公园项目”、“城市公园氛围”5个准则层，每个维度由5个测量指标构成，即总目标共细分成25个测量指标。选取长沙市3个具有代表性的综合公园展开实证研究，运用层次分析法与模糊综合评价法，在相关统计软件的辅助下对相关数据进行研究分析。研究结果显示，长沙城市综合公园旅游服务质量的总体评价得分为67.2142，属于“满意”的范畴，“城市公园管理”、“城市公园基础设施”、“城市公园氛围”3个维度也获得“满意”评价，“城市公园服务”和“城市公园项目”服务质量评价结果则为“一般”。在数据分析的基础上，提出“丰富公园旅游项目”、“提升公园服务水平”、“改革公园管理体制”、“改善公园环境氛围”、“完善公园基础设施”5个方面的长沙城市综合公园旅游服务质量提升对策。
[Abstract]:Urban park refers to the construction and management by the government or public organizations, leisure and entertainment facilities are complete, can provide leisure to urban residents and tourists, sightseeing. Entertainment and other rich comprehensive service products of the larger scale of urban public green space, with recreation, ecology, culture, education, disaster prevention and other diverse functions, the development of urban tourism. The promotion of city image is of great significance. Urban comprehensive park is a kind of city park, which is rich in content, equipped with corresponding facilities, suitable for the public to carry out all kinds of outdoor activities on a larger scale. Urban comprehensive park in ecological balance, leisure and entertainment. Culture and education play an important role, the evaluation of its tourism service quality is the first step to improve the service level, reform the practical requirements of the management system, and meet the needs of tourists an important means. The effective way to improve the city image. The evaluation index system of "urban comprehensive park tourism service quality" includes "urban park management", "urban park infrastructure", "urban park service" and "urban park project". "Urban Park atmosphere" five criteria layer, each dimension is composed of 5 measurement indicators, that is, the total target is divided into 25 measurement indicators. Three representative comprehensive parks in Changsha City are selected to carry out empirical research. The analytic hierarchy process (AHP) and fuzzy comprehensive evaluation method are used to study and analyze the relevant data with the help of relevant statistical software. The results show that the overall evaluation score of tourism service quality of Changsha urban comprehensive park is 67.2142, which belongs to the category of "satisfactory", "urban park management" and "urban park infrastructure". The three dimensions of "urban park atmosphere" also obtained "satisfactory" evaluation, while "urban park service" and "urban park project" service quality evaluation results were "general", on the basis of data analysis. "enrich the park tourism project", "improve the park service level", "reform the park management system", "improve the park environment atmosphere". The countermeasures of improving the tourism service quality of Changsha City Comprehensive Park in five aspects of "perfecting Park Infrastructure".
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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