大庆市民环城农村区域休闲参与影响因素分析

发布时间：2018-01-06 09:30

本文关键词：大庆市民环城农村区域休闲参与影响因素分析　出处：《黑龙江八一农垦大学》2015年硕士论文　论文类型：学位论文

【摘要】：休闲产业是中国进入新常态经济发展中的优势产业,也是资源型城市转型的重要途径,已经成为大庆重要的发展方向之一。探索市民进行环城区域休闲参与的影响因素及相关规律,有助于企业驱动和提升休闲活动策略的制定。首先,为奠定引领各章研究的逻辑基础,构建大庆市民环城农村区域休闲参与模型,明确了研究所涉及的主体、动力因子、核心要素及相互作用关系。其次,归纳总结休闲参与影响因素,构建环城农村区域休闲参与内部和外部影响因素的ISM结构模型,得出,12个内部影响因素分为7层,14个外部影响因素分为9层；结合实际,设计问卷并进行调研。最后,结合问卷结果,第一步,分析休闲参与内部动机的不同年龄群体特征,得出：不同年龄群体休闲的主要动机不同,群体自发休闲倾向随年龄增加而逐渐变大。据此,提出推动休闲参与策略,其中,短期策略是发展满足朋友相聚、消遣时间和充实生活动机的休闲活动,中长期策略需要考虑人群自发休闲倾向的差异,根据不同的核心动机,制定企业或者需要政府支持的推进休闲活动的机制和方案；第二步,对环城农村区域休闲参与的市民内部特征因素,构建休闲参与行为实施意愿的Logit模型,得出休闲人群粗略画像：年轻,已婚或未婚有对象,具有排解压力等精神层面的休闲参与动机；据此给出企业休闲驱动策略,可采用规模定制的方式针对家庭出游的特征,增设家庭为单位出游的项目；第三步,根据外部影响因素的市民满意度调查,得出：外部基础服务保障、相关的资源配置、提供休闲教育服务具有一定优势,但在提供休闲信息服务、消费者权益保护以及食品安全问题处于劣势地位,据此,休闲企业制定提升大庆环城农村区域市民休闲满意度的策略
[Abstract]:Leisure industry is the dominant industry in the development of China's new normal economy, and it is also an important way for the transformation of resource-based cities. It has become one of the important development directions of Daqing. To explore the influencing factors and related rules of citizens' leisure participation around the city is helpful for enterprises to drive and promote the formulation of leisure activities strategy. First of all. In order to establish the logical foundation to lead the research of each chapter, to construct the leisure participation model of Daqing citizens around the city and rural areas, and to clarify the main body, power factors, core elements and interaction relationship involved in the study. Secondly. Summarize the factors of leisure participation, construct the ISM structural model of the internal and external factors of leisure participation in rural areas around the city, and draw a conclusion that 12 internal factors are divided into 7 layers. 14 external factors were divided into 9 layers. Finally, combined with the results of the questionnaire, the first step of the analysis of leisure participation in the internal motivation of different age groups characteristics, concluded: different age groups of leisure motivation is different. The spontaneous leisure tendency of the group gradually increases with the increase of age. Therefore, the strategy of promoting leisure participation is put forward, among which, the short-term strategy is to develop leisure activities that satisfy the needs of friends, leisure time and motivation of life. The medium and long term strategies need to consider the differences of spontaneous leisure tendency of the population, according to the different core motivation, to establish the enterprise or need government support to promote leisure activities mechanism and program; The second step is to construct the Logit model of the intention of leisure participation in rural areas, and get the rough portrait of leisure crowd: young, married or unmarried. Leisure participation motivation at the spiritual level, such as relieving pressure; According to this, the enterprise leisure driving strategy is given, which can adopt the way of scale customization to meet the characteristics of family travel, and add the project of family travel as unit. The third step, according to the external factors of citizen satisfaction survey, it is concluded that: external basic services security, related resource allocation, provide leisure education services have certain advantages, but in providing leisure information services. The protection of consumers' rights and interests and the problem of food safety are at a disadvantage. Accordingly, leisure enterprises formulate strategies to improve the leisure satisfaction of citizens in rural areas around the city of Daqing.
【学位授予单位】：黑龙江八一农垦大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

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