欧洲国家旅游标准化管理及对我国的启示

发布时间：2018-01-07 20:13

本文关键词：欧洲国家旅游标准化管理及对我国的启示　出处：《云南大学》2013年硕士论文　论文类型：学位论文

【摘要】：人类经历了农业经济时代和工业经济时代,正迈向服务经济时代,各个国家在产业结构调整的过程中,均逐步将产业发展重心移向与服务业为主的相关产业。旅游服务业是为了满足旅游者进行旅游活动而提供的有关食、住、行、游、购、娱等服务的总和,其目的是在最大限度地满足旅游者需求的同时,获得良好的经济社会效益。而旅游产品与其他物质产品相比较,旅游产品具有生产、销售和消费在时空上的一致性,因此,欧洲国家十分注重旅游标准化的制定,通过制定相关的标准来规范、引导旅游行业发展。本文运用公共管理学的相关理论和文献检索、实地调查法等研究方法,研究旅游标准化管理中旅游标准的准公共物品属性、市场失灵现象和旅游标准化过程中的政府定位问题。结合我国旅游标准化管理的实际,通过我国与欧洲国家在旅游标准化管理的实践、运作机制及旅游标准化过程中政府作用的对比研究,找出了我国与欧洲国家旅游标准化管理的差异和存在的问题。通过对比研究,本文认为,今后我国的旅游标准化管理应从以下几个方面来进行定位：一是政府充分发挥对旅游标准化的规划和引导作用；二是形成多方共赢的旅游标准化管理机制；三是重视市场作用,充分发挥企业的愿景；四是遵循标准制定原则,逐步完善标准体系；五是接轨国际,推动旅游标准化走向世界；六是建立标准化信息平台,提高旅游公共服务水平。本文希望通过对我国与欧洲国家旅游标准化管理的对比研究,力图为我国旅游标准化管理提供有用的意见和建议,以期实现我国旅游业的快速发展。
[Abstract]:The human experience of the agricultural economy and industrial economy, is moving towards the era of the service economy, all countries in the process of industrial structure adjustment, industrial development will gradually shift the focus to the related industries and service industry. Tourism service industry is related to food, in order to meet the needs of tourists and Tourism activities to provide the help for. Travel, shopping, entertainment, etc. total services, its purpose is to maximize the satisfaction of tourists' demand at the same time, get a good economic and social benefits. And tourism products and other material products, tourism products with the production, sale and consumption of consistency, in time and space, therefore, making European countries pay great attention to tourism standardization, standardized by formulating relevant standards, guide the development of the tourism industry.
In this paper, the relevant theory and literature retrieval using public management, the research methods of field investigation, the quasi public goods attribute of tourism standard of tourism standardization management, the problem of market failure phenomenon and the position of the government tourism standardization process. With the practice of Chinese tourism standardization management, through China and European countries in the the practice of tourism standardization management, comparative study of the role of government and tourism operation mechanism in the standardization process, find out the difference of tourism standards in China and European countries management and the existing problems.
Through the comparative study, this paper argues that the future of China's Tourism Standardization Management from the following aspects: one is to locate the government give full play to the Tourism Standardization planning and guidance; the two is the management mechanism to form win-win tourism standards; the three is the importance of market effect, give full play to the vision of enterprise; four follow the standard principle, and gradually improve the standard system; five is the international standards, promote tourism standardization to the world; the six is to establish a standardized information platform, improve the level of tourism public service. Through comparative study of tourism standards in China and European countries management, in order to provide useful advices and suggestions for our country tourism standardization management, to achieve the rapid development of China's tourism industry.

【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F595;F592

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