陕西省旅游服务供应链协调发展研究

发布时间：2018-01-11 19:11

本文关键词：陕西省旅游服务供应链协调发展研究　出处：《长安大学》2013年硕士论文　论文类型：学位论文

【摘要】：陕西省旅游资源丰富，旅游业在改革开放以来取得了较好的发展，但近年来发展缓慢，在国内的排名渐渐靠后。这是因为陕西省虽然是一个旅游大省，却没有对旅游资源进行很好的整合管理，各类旅游企业没有形成合理有效的合作机制，，造成了旅游大省却不是旅游强省的局面。陕西省旅游业的发展还不完善，有很大的发展潜力。为了使陕西省旅游业能够更好更快发展，充分利用旅游资源，提高旅游产品质量，为陕西省旅游业的可持续发展考虑，本文为陕西省旅游业打造了一条旅游服务供应链，以供应链管理的先进思想来管理陕西省的旅游活动，对整个旅游活动进行监控，协调好供应链上成员之间的关系，使得供应链合理高效地运作，为陕西省的旅游业带来一次全新的革命。通过分析，可知陕西省的旅游服务供应链是客观存在的。本文通过对旅游服务供应链的分析，根据陕西省旅游业现状，为陕西省打造了一条较为合理的旅游服务供应链。这条供应链以旅行社为核心，连接着各类旅游供应商和最终客户——旅游者。协调好供应链上各成员之间的关系是很重要的，本文运用博弈理论分析了核心企业旅行社和旅游景区、旅游酒店以及旅游者之间的协调关系，通过议价模型等对旅游服务供应链上成员间的关系进行协调分析，得出发展对策。运用Shapley值法对供应链整体利益进行理性分配。最后为陕西省发展旅游服务供应链提出一些合理的建议。旅游服务供应链虽然是一个比较新的研究领域，但陕西旅游服务供应链是客观存在着的，旅游服务供应链是未来旅游业的发展趋势，是陕西省发展旅游业的重要手段，打造一条合理高效的旅游服务供应链，能为旅游业及当地经济带来很大效益，也是促进旅游业可持续发展的重要支撑。
[Abstract]:Shaanxi Province is rich in tourism resources, tourism has made good development since the reform and opening up, but in recent years, the development is slow, in the domestic ranking is gradually lower. This is because Shaanxi Province is a big tourism province. However, there is no good integrated management of tourism resources, all kinds of tourism enterprises have not formed a reasonable and effective cooperation mechanism, resulting in the tourism province is not a strong tourism province, Shaanxi tourism development is not perfect. In order to make Shaanxi tourism develop better and faster, make full use of tourism resources, improve the quality of tourism products, and consider the sustainable development of Shaanxi tourism. This paper creates a tourism service supply chain for the tourism industry of Shaanxi Province, manages the tourism activities in Shaanxi Province with the advanced idea of supply chain management, and monitors the whole tourism activities. The coordination of the relationship between the members of the supply chain makes the supply chain operate reasonably and efficiently, and bring a new revolution to the tourism industry in Shaanxi Province. Through the analysis, we can know that the tourism service supply chain of Shaanxi Province is objective. This paper analyzes the tourism service supply chain, according to the current situation of tourism in Shaanxi Province. A more reasonable tourism service supply chain has been created for Shaanxi Province. This supply chain takes travel agency as the core. It is very important to coordinate the relationship between the members of the supply chain and connect all kinds of tourism suppliers and final customers-tourists. This paper uses game theory to analyze the core enterprise travel agencies and tourist attractions. The coordination relationship between tourist hotels and tourists is analyzed by negotiation model. Finally, the author puts forward some reasonable suggestions for the development of tourism service supply chain in Shaanxi province. Although tourism service supply chain is a relatively new research field, Shaanxi tourism service supply chain exists objectively. Tourism service supply chain is the trend of tourism development in the future. It is an important means to develop tourism in Shaanxi Province. Creating a reasonable and efficient tourism service supply chain can bring great benefits to tourism and local economy, and it is also an important support to promote the sustainable development of tourism.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【引证文献】