新晃夜郎古国文化旅游开发战略研究

发布时间：2018-01-12 02:13

本文关键词：新晃夜郎古国文化旅游开发战略研究　出处：《吉首大学》2012年硕士论文　论文类型：学位论文

【摘要】：在全球181个国家中，中国旅游产业10年内的持续增长被世界旅游协会（WWTC）评级为首位。中国旅游产业的发展和中国经济快速增长一样备受世人关注，展示着中国已经迈入旅游大国的行列。如今我国经济结构调整成为无法回避的现实问题，而且从世界经济发展趋势来看，世界经济结构的重心越来越倾向服务业。旅游业作为具有可持续发展性的朝阳产业，在经过较长时间的发展，不仅突出其特色，，形成规模，而且必须创造合理挖掘与保护旅游景点并举的生态环境。然而以旅游业为县域经济发展龙头的模式，如何更深层次的挖掘旅游业，更高视野规范旅游业，更广视角开拓旅游业成为地方旅游产业发展的当务之急。本文立足于新晃夜郎古国文化旅游产业的发展问题，首先阐述了文化旅游资源开发的相关理论，以此理论为基础延伸出文化旅游产品开发理论，并结合了新晃的旅游资源、旅游产品开发、旅游市场营销相关内容作了深入探讨，最后对新晃夜郎古国文化旅游产业发展进行了总结。发展旅游业需要立足于现实条件才能找到更好的发展路径。本文第二部分重点概述新晃境内的旅游资源，并以物质性旅游资源和非物质性旅游资源作为划分界限。物质性的旅游资源包括已开发的和尚未开发可开发的两部分，非物质的文化旅游资源包括民族性的和历史性的，并在此基础上对新晃夜郎古国文化旅游资源从特征上分析和梳理。新晃夜郎古国文化旅游的开发经历了近十年的摸索，已经大致形成了较为完备的开发思路。本文第三部分从整体指导思想的确立到不断丰富和完善，从新晃夜郎古国文化旅游发展目标定位到新晃夜郎古国文化旅游开发模式选择，横向与纵向对比分析了新晃在其发展旅游产业的独特理念和发展历程。为了进一步阐述新晃古国文化旅游开发内容和开发模式，本文第四与第五部分分别就夜郎古国文化旅游产品开发和夜郎古国文化旅游市场发展策略进行了深入探讨。本文最后对新晃夜郎古国文化旅游的发展进行了总结。
[Abstract]:In 181 countries around the world. The sustained growth of China's tourism industry in the past 10 years has been rated first by the World Tourism Association (WWTC). The development of China's tourism industry has attracted the same attention as the rapid growth of China's economy. It shows that China has stepped into the ranks of a big tourist country. Nowadays, China's economic restructuring has become an unavoidable and realistic problem, and from the perspective of the world economic development trend. The center of gravity of the world economic structure is more and more service industry. Tourism, as a sunrise industry with sustainable development, has not only highlighted its characteristics, but also formed its scale after a long period of development. And it is necessary to create an ecological environment in which rational mining and protection of tourist attractions should be carried out simultaneously. However, with tourism as the leading economic development model of county, how to dig up tourism at a deeper level and standardize tourism in a higher visual field. A broader perspective on tourism has become a top priority for the development of the local tourism industry. Based on the development of cultural tourism industry in the ancient country of Xinhuang Yilang, this paper first expounds the related theories of cultural tourism resources development, and then extends the theory of cultural tourism product development on the basis of this theory. Combined with Xinhuang's tourism resources, tourism product development and tourism marketing, this paper makes a deep discussion, and finally summarizes the development of the cultural tourism industry of the ancient country of Xinhuangyilang. The development of tourism needs to be based on realistic conditions to find a better way of development. The second part of this article focuses on the outline of the tourism resources in Xinhuang. And take the material tourism resources and the non-material tourism resources as the division boundary. The material tourism resources include the two parts which have been developed and have not yet been developed and can be developed. The intangible cultural tourism resources include national and historical, and on the basis of this, the cultural tourism resources of the ancient country of Xinhuang Nightiro are analyzed and combed from the characteristics. After nearly ten years of exploration, the development of cultural tourism in the ancient country has formed a relatively complete train of thought. The third part of this paper is from the establishment of the overall guiding ideology to the continuous enrichment and improvement. From the orientation of the cultural tourism development target of the ancient country of Xinghuyilang to the choice of the development mode of the cultural tourism of the ancient country of Xinhuangyilang, the unique concept and development course of the development of the tourism industry of Xinhuang are analyzed in the horizontal and vertical comparison. In order to further elaborate the cultural tourism development content and development model. In part 4th and 5th, the author discusses the development of the ancient culture tourism products and the development strategy of the ancient culture tourism market. Finally, this paper summarizes the development of cultural tourism in the ancient country.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【相似文献】