青州市花卉旅游业发展对策研究

发布时间：2018-01-13 15:29

本文关键词：青州市花卉旅游业发展对策研究　出处：《西北农林科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：花卉旅游业作为一个蒸蒸日上的朝阳产业，在全球范围内有着广阔的发展前景，在整个旅游产业中占据着越来越重要的地位。青州市虽然拥有丰富的花卉旅游资源和优越的发展条件，但在发展花卉旅游业方面还存在诸多问题。研究探讨如何做好花卉旅游文章，对青州市整个经济社会的发展具有重要的现实意义。本文首先对国内外花卉旅游业发展现状进行了概括和分析，对国内外学者对花卉旅游的探索进行了研究。在此基础上，对青州的花卉旅游业进行了实地调研，采用文献法和调查法相结合的研究方法，，结合定性与定量分析、文字叙述与图标说明相结合的方法，对青州市发展花卉旅游产业的优势和劣势进行了全面的分析，并指出青州市花卉旅游产业存在产业思路不明确、特色优势不明显、行业管理不到位、资金和科技投入不够、可持续发展意识淡薄等五个方面的问题。针对这些问题，通过借鉴马来西亚发展花卉旅游的经验，提出了全面改善旅游环境、加快创新旅游产品、可持续的发展模式等一系列促进青州花卉旅游业做大做强的对策。其中，将花卉旅游业与当地书画艺术、群众性文化活动和民间传统文化相结合，是本文的创新之处。
[Abstract]:The flowers on the upgrade the tourism industry as a sunrise industry, there are broad prospects for development in the global scope, plays a more and more important role in the whole tourism industry. Although Qingzhou city has rich flower tourism resources and superior development conditions, but there are still many problems in the development of flower tourism research. This paper discusses how to do a good job of flower tourism, has important practical significance on the development of Qingzhou City, the whole economy and society.
This paper firstly summarizes and analyzes the development of domestic and international flower tourism status, to explore the flower tourism of domestic and foreign scholars studied. On this basis, the Qingzhou flower tourism conducted field research, research by literature survey method, combining the method of combining qualitative and quantitative analysis, text the method of combining description and Icon on the development of flower tourism industry in Qingzhou City, the advantages and disadvantages are analyzed, and pointed out that the flower of tourism industry in Qingzhou city industrial idea is not clear, characteristic advantage is not obvious, industry management is not in place, the investment of capital and technology is not enough, and lack of awareness of sustainable development in five aspects the problem. To solve these problems, by drawing on the development of Malaysia flower tourism experience, put forward a comprehensive improvement of tourism environment, accelerate the innovation of tourism products, sustainable development mode. A series of measures to promote the development of Qingzhou's flower and tourism industry, including flower tourism and local painting and calligraphy, mass cultural activities and folk traditional culture, is the innovation of this article.

【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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