L温泉度假村中区建设项目可行性研究

发布时间：2018-01-16 07:28

本文关键词：L温泉度假村中区建设项目可行性研究　出处：《广东工业大学》2012年硕士论文　论文类型：学位论文

【摘要】：旅游业是一个关联性很强的综合产业,一次完整的旅游活动包括餐饮、住宿、交通、游览、购物、娱乐六个要素,其快速发展对一个家国的经济、文化、环境发展将起到重要推动作用。我国是一个旅游资源大国,拥有着多样的山川、风俗文化和名胜古迹,每年都吸引着大量的国内外游客,旅游产业的发展也较为迅速。2010年我国旅游业总收入约为1.44万亿元,较2005年增加约6700亿元,国内旅游总人数约21.5亿人次,较2005年约增加近10亿人次,旅游业已经成为我国经济发展的支柱性产业之一。温泉是我国众多旅游资源中的一种,其中,我国的中低温地热温泉资源占全球的8.6%,拥有较大的旅游发展潜力。自20世纪80年代初期我国就开始开发温泉旅游,经过公休疗养、温泉沐浴、温泉度假、温泉养生四个发展阶段后,已开发约有1600多处,形成较大产业规模,但大都与SPA养生联系紧密,同质化现象严重。2010年后,我国温泉旅游进入新的发展阶段,经营温泉旅游的企业以突出区域特色为出发点,根据温泉所在区域和自身发展阶段的不同,把区域地理环境、民族文化与引入的国外温泉文化、管理理念相结合,逐渐呈现出品牌化、可持续化、特色化、国际化发展之势,同质化现象逐步瓦解。在此背景下,G公司根据L温度度假村整体建设规划,启动了度假村中区建设项目,对拥有的L温泉资源进行再次开发,并进行了可行性研究。本项目可行性研究从企业背景、目标市场、建设方案、组织实施方案、投资估算、融资方案等方面进行研究、分析和论证,对项目财务以及可能对对态环境、国民经济和社会产生的影响进行评价,同时对项目实施和运营中可能存在的各项风险(包括技术风险、市场风险、政策风险等)进行了分析。项目建成后,度假村每日接待游客能力将达万人左右,可实现年营业收入27036.98万元,净利润7901.93万元,上缴税金4121.01万元。同时本项目的建设,对提高企业和当地知名度、调整我国第三产业比值、优化经济结构、促进文化强国战略实施等方面均具有积极的影响。
[Abstract]:The tourism industry is a very strong correlation comprehensive industry, a complete tourism activities including catering, accommodation, transportation, sightseeing, shopping and entertainment, the six elements, the rapid development of a country's economy, culture, environment and development will play an important role. China is a country rich in tourism resources that has a variety of mountains, customs and every year to attract a large number of places of historic interest and scenic beauty, the tourists at home and abroad, the development of the tourism industry is relatively rapid in.2010 China's total tourism revenue of about 1 trillion and 440 billion yuan, compared with 2005 increased by about 670 billion yuan, the total number of domestic travel about 2 billion 150 million people, compared to 2005 increased by about nearly 1 billion people, the tourism industry has become the pillar industry of China's economic development.
The hot spring is a kind of tourism resources in China, many of the hot spring resources in China in low temperature geothermal accounted for 8.6% of the world, has a large potential for tourism development. Since the early 1980s China began the development of hot spring tourism, holiday after recuperation, hot shower, spa resort, spa four seedtimes, ca. more than 1600 has been developed, the formation of a large industrial scale, but most of them are SPA and health are closely linked, the serious homogenization phenomenon after.2010 years, China's tourism has entered a new stage of development, management of hot spring tourism enterprises to highlight regional characteristics as the starting point, according to the spa region and its different stages of development, the region the geographical environment, national culture and the introduction of foreign hot spring culture, management philosophy combined gradually showing the brand, sustainable, specialization, internationalization development trend, the homogenization phenomenon gradually disintegrated.
Under this background, G company according to the overall planning and construction of L temperature resort, launched the central resort construction project, again have L development of hot spring resources, and carried out a feasibility study. The feasibility study of the project from the business background, target market, project investment estimation, organization and implementation plans, and on other financing options and the analysis and demonstration of project finance and to assess the impact on the environment, the national economy and society, and the possible risks in project implementation and operations (including technical risk, market risk, policy risk etc.) are analyzed.
After the completion of the project, the resort daily visitors capacity will reach million people, the annual operating income of 270 million 369 thousand and 800 yuan, net profit of 79 million 19 thousand and 300 yuan, 41 million 210 thousand and 100 yuan of taxes paid. At the same time, the construction of the project, to improve the enterprise and local visibility, the adjustment of China's third industries, optimizing the economic structure, promoting the cultural strategy the implementation has a positive effect.

【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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