上海居民赴日旅游决策影响因素分析与实证研究

发布时间：2018-01-19 02:03

本文关键词： 赴日旅游影响因素旅游决策　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：本文针对上海居民赴日旅游决策的影响因素进行了实证分析和研究。从上海居民赴日旅游的动机推-拉力因子、限制性因素、旅游新兴媒体等方面,采用了定量分析探究上海居民赴日旅游决策的影响因素。运用因子分析,分别探究上海居民赴日旅游动机推力和拉力因子的主成分因子；运用聚类分析,归纳各类上海居民赴日旅游群体的推力和拉力动机特征以及人口统计学特征；运用描述性分析,研究上海居民赴日旅游决策的限制性因素、旅游新兴媒体对上海居民赴日旅游决策的影响程度；运用方差分析,研究旅游营销策略和旅游新兴媒体与上海居民人口统计学特征变量间的显著关系。鉴于问卷调查实施于钓鱼岛事件后,针对本次事件,问卷中特别增设了相关问题的调查,从中了解钓鱼岛事件的限制性影响因素以及当前事件背景下上海居民对于旅游营销策略的感知与态度。最后,就调研数据分析结果得出上海居民赴日旅游决策影响因素的研究结论,并采用定性研究方法分析了原因及其相关旅游营销策略与建议。本文共分为五章：第一章是上海居民赴日旅游决策影响因素分析与实证研究绪论。本章分别介绍了研究背景、研究理论意义和现实意义、研究创新。第二章是上海居民赴日旅游决策影响因素研究综述。本章从国内外出境旅游、旅游决策的文献研究着手,研究了出境旅游、旅游决策的相关理论及其主要影响因素,并比较了国内外文献研究内容和方法的异同点。第三章是上海居民赴日旅游决策影响因素的研究方法。主要采用定量研究与定性研究相结合、文献理论研究与实证研究相结合。对于调查问卷的实证数据,采用了定量分析的研究方法,着重介绍了社会统计学SPSS17.0软件中的描述性分析、主成分因子分析、聚类分析及方差分析。第四章是上海居民赴日旅游决策影响因素分析与实证研究结果。包括上海居民受访者的人口统计学特征和基本旅游行为特征、赴日旅游动机推-拉力因子的主成分因子分析及其聚类群体的动机特征和人口统计学特征、赴日旅游一般限制性因素和钓鱼岛事件的限制性影响因素、旅游营销策略和旅游新兴媒体的影响因素及其与上海居民人口统计学特征变量之间的显著关系。第五章是上海居民赴日旅游决策影响因素分析与实证研究结论,并给出了相应的旅游营销策略与建议,并提出了本文的局限性。
[Abstract]:This paper makes an empirical analysis and research on the influencing factors of Shanghai residents' travel to Japan from the aspects of motivation push-pull factor restrictive factor and tourism emerging media of Shanghai residents traveling to Japan. Using quantitative analysis to explore the impact factors of Shanghai residents' tourism decision-making, using factor analysis, respectively to explore the Shanghai residents' tourism motivation thrust and pull factors of the principal component factors; By means of cluster analysis, the characteristics of thrust, pull motivation and demographics of various kinds of Shanghai residents traveling to Japan are summarized. Based on the descriptive analysis, this paper studies the restrictive factors of Shanghai residents' travel to Japan and the influence of the new tourism media on the Shanghai residents' tourism decisions to Japan. Using variance analysis, this paper studies the significant relationship between tourism marketing strategy and tourism emerging media and the demographic characteristics of Shanghai residents. In view of the questionnaire survey carried out in the Diaoyu Islands incident, this event. In particular, the questionnaire adds related questions to understand the restrictive factors of Diaoyu Island incident and the perception and attitude of Shanghai residents on tourism marketing strategy under the background of the current incident. Finally. On the basis of the analysis of survey data, this paper draws the conclusion of the study on the influencing factors of Shanghai residents' travel decision to Japan, and analyzes the reasons and related tourism marketing strategies and suggestions by using qualitative research methods. This paper is divided into five chapters: The first chapter is an introduction to the analysis of influencing factors and empirical research on the decision making of Shanghai residents' travel to Japan. This chapter introduces the research background, the theoretical and practical significance, and the innovation of the research. The second chapter is a summary of the research on the influencing factors of Shanghai residents' tourism decision to Japan. This chapter starts with the literature study of outbound tourism and tourism decision-making at home and abroad, and studies outbound tourism. The related theory of tourism decision and its main influencing factors are compared, and the similarities and differences of domestic and foreign literature research contents and methods are compared. The third chapter is the research methods of the influencing factors of Shanghai residents' tourism decision-making. It mainly adopts the combination of quantitative research and qualitative research, literature theory research and empirical research. The empirical data of the questionnaire. This paper introduces the descriptive analysis, principal component analysis, cluster analysis and variance analysis in the SPSS17.0 software of social statistics. Chapter 4th is the analysis of the influencing factors and empirical results of Shanghai residents' tourism decision-making, including the demographic characteristics and basic tourism behavior characteristics of Shanghai residents. The principal component factor analysis of travel motivation push-pull factor, the motivation and demographics characteristics of cluster groups, the general restrictive factors of traveling to Japan and the restrictive factors of Diaoyu Island incident. The influence factors of tourism marketing strategy and tourism emerging media and their significant relationship with the demographic characteristics of Shanghai residents. Chapter 5th is the analysis of the influencing factors and empirical research conclusions of Shanghai residents' tourism decision, and gives the corresponding tourism marketing strategies and suggestions, and puts forward the limitations of this paper.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592;F593.13

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