旅游度假区竞争力评价指标体系研究

发布时间：2018-01-19 02:06

本文关键词： 旅游度假区竞争力评价评价指标杭州之江国家级旅游度假区　出处：《浙江工商大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着国民经济的迅速增长和旅游市场的细分,度假旅游逐渐受到旅游者的喜爱,成为旅游的一种主要形式。与此同时,我国旅游度假区的开发建设也迎来了前所未有的发展契机,截止目前,我国29处国家旅游度假区基本成形,其中包括1995年之前国务院批复同意的12处国家旅游度假区和2015年国家旅游局公布的17家国家级旅游度假区。为了在度假市场占据一定的地位,竞争力作为旅游度假区发展的内在动力受到度假区经营管理者极大的关注,而关注的焦点则聚焦于如何找出度假区竞争力的薄弱之处,提高其在市场中的整体竞争能力。然而,通过总结国内外学者对于旅游度假区竞争力评价的研究发现,研究主要集中在某一个因素对旅游度假区竞争力的影响或某一类型旅游度假区竞争力的评价上,另外,现有的旅游度假区竞争力评价模型忽略了度假区相关资源和可持续发展能力对于其竞争力的影响。这将不利于经营者对度假区竞争力的认识,从而阻碍旅游度假区的进一步发展。因此,本文在现有评价模型的基础上,结合资源和可持续发展能力对于旅游度假区竞争力的重要作用,构建了相对较为系统、全面的旅游度假区竞争力评价指标体系。然后通过层次分析法的计算得出评价体系中各指标权重,在此基础上,运用模糊数学评判法将各评价指标量化,建立起可度量的旅游度假区竞争力水平评估标准。最后将文章所建竞争力评价体系应用于杭州之江国家旅游度假区,对其整体竞争力情况进行评判,并提出相应的改进建议。本文根据旅游度假区竞争力建设的实际需要,构建了更为系统、全面的竞争力评价指标体系,一方面能够为不同旅游度假区之间竞争力的比较提供可能；另一方面能够帮助旅游度假区找出其竞争力的薄弱之处,为提高其在市场中的整体竞争能力提供参考。
[Abstract]:With the rapid growth of the national economy and the segmentation of the tourism market, holiday tourism is gradually favored by tourists, becoming a major form of tourism. The development and construction of tourist resorts in China has also ushered in an unprecedented opportunity for development. Up to now, 29 national tourist resorts in China have basically taken shape. These include 12 national tourist resorts approved by the State Council before 1995 and 17 state-level tourist resorts announced by the National Tourism Administration in 2015 in order to occupy a certain position in the holiday market. Competitiveness as the inherent driving force of the development of tourist resorts is greatly concerned by the management of resorts, and the focus of attention is focused on how to find out the weaknesses of the competitiveness of resorts. Improve its overall competitiveness in the market. However, by summing up the domestic and foreign scholars of tourism resort competitiveness evaluation research findings. The research focuses on the impact of a certain factor on the competitiveness of tourist resorts or the evaluation of the competitiveness of a certain type of tourist resorts. The existing evaluation model of tourism resort competitiveness neglects the impact of related resources and sustainable development ability on the competitiveness of the resort, which will be detrimental to the understanding of the competitiveness of the resort. In order to hinder the further development of tourist resorts, therefore, this paper based on the existing evaluation model, combined with the resources and sustainable development of the tourism resort competitiveness of the important role. Build a relatively systematic, comprehensive evaluation index system of tourism resort competitiveness. Then through the analytic hierarchy process to calculate the weight of each index in the evaluation system, on the basis of this. Using fuzzy mathematics evaluation method to quantify the evaluation indexes, establish a measurable evaluation criteria for the competitiveness of tourist resorts. Finally, apply the competitiveness evaluation system established in the article to Hangzhou Zhijiang National Tourism Resort. According to the actual needs of the competitiveness construction of tourist resorts, this paper constructs a more systematic and comprehensive evaluation index system of competitiveness. On the one hand, it can provide the possibility to compare the competitiveness of different tourist resorts; On the other hand, it can help tourist resorts to find out the weakness of their competitiveness and provide reference for improving their overall competitiveness in the market.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

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