利益相关者诉求对庄河旅游产品开发创意设计的影响研究

发布时间：2018-01-19 14:04

本文关键词： 旅游产品开发利益相关者诉求创意设计 SPSS统计分析　出处：《天津大学》2012年硕士论文　论文类型：学位论文

【摘要】：近年来旅游业蓬勃发展，庄河市旅游业也呈现出迅速发展趋势。从庄河旅游发展情况来看，庄河旅游产品开发需要不断创新以满足不断发展的旅游需求。旅游产品开发创意设计是旅游产品开发的程序之一，旅游实践者和研究者一直以来试图用各种方法探索旅游产品开发创意设计。庄河作为旅游产品开发创意设计研究目的地，代表了我国以乡村游或者海岛游为主的一类小型普通旅游区，具有一定代表性，在多次了解庄河旅游发展过程中，认识到庄河的旅游产品重复性较强，产品单一，旅游产品开发创意构思不足问题，这些问题限制了其发展,旅游产品开发创意设计具有研究必要性。同时，，旅游产品开发创意设计不仅关系到单个群体，还要考虑到多方群体，利益相关者诉求影响着旅游产品开发创意设计。庄河旅游发展中存在问题的解决，与利益相关者诉求密切相关，重视利益相关者诉求有助于庄河的旅游产品开发创意设计合理进行，因此从利益相关者诉求角度对旅游产品开发创意设计开展系统研究。本文主要研究利益相关者诉求对庄河旅游产品开发创意设计的意义，通过庄河旅游产品开发创意设计的利益相关者诉求各因素分析，证实利益相关者诉求对旅游产品开发创意设计的作用与影响。为了解决这一问题，本研究经历如下分析过程。界定庄河旅游产品开发创意设计的利益相关者。确定庄河旅游产品开发创意设计效果与利益相关者诉求重视度之间的关系。分析庄河旅游产品开发创意设计的利益相关者诉求具体情况。最后根据利益相关者诉求结论提出庄河旅游产品开发创意设计的建议。根据实证分析，为庄河的旅游产品开发创意设计提出相应对策与建议。通过庄河地区旅游利益相关者的分析，阐述五类利益相关者诉求在庄河旅游产品开发创意设计中的表达，有利于当地旅游产品开发的顺利进行。本文在推动庄河地区旅游产品开发创新的同时，对庄河旅游活动后期协调持续发展具有促进作用。另外，此项研究对其他类似地区的旅游产品开发前期设计及旅游领域其他相关问题也有借鉴意义，同时也进一步丰富和完善旅游利益相关者理论和旅游产品开发的理论基础。
[Abstract]:In recent years, the tourism industry of Zhuanghe City has been booming, and the tourism industry of Zhuanghe City has also shown a rapid development trend. Zhuanghe tourism product development needs continuous innovation to meet the continuous development of tourism demand. The creative design of tourism product development is one of the procedures of tourism product development. Tourism practitioners and researchers have been trying to explore the creative design of tourism product development with various methods. It represents a kind of small ordinary tourist area which is mainly rural tour or island tour in our country, and has certain representativeness. In the process of knowing Zhuanghe's tourism development many times, it is recognized that Zhuanghe's tourism product has strong repeatability. Single product, insufficient creative conception of tourism product development, these problems limit its development, creative design of tourism product development is necessary. At the same time. The creative design of tourism product development is not only related to a single group, but also to the consideration of multiple groups. Stakeholder demands affect the creative design of tourism product development. It is closely related to the demands of stakeholders, and paying attention to the demands of stakeholders is helpful to the creative design of Zhuanghe tourism product development. Therefore, a systematic study on the creative design of tourism product development is carried out from the angle of stakeholder appeal. This paper mainly studies the significance of stakeholders' demands to the creative design of Zhuanghe tourism product development, and analyzes the factors of the stakeholders' demands of Zhuanghe tourism product development creative design. To prove the role and influence of stakeholders' demands on the creative design of tourism product development. In order to solve this problem. This study has gone through the following analysis process. Define the stakeholders in the creative design of Zhuanghe tourism product development. Determine the relationship between the creative design effect of Zhuanghe tourism product development and the interest degree of stakeholders. Analyze Zhuanghe. Finally, according to the conclusion of stakeholders' demands, the author puts forward some suggestions on the creative design of Zhuanghe tourism product development. According to the empirical analysis, this paper puts forward the corresponding countermeasures and suggestions for the creative design of Zhuanghe tourism product development. Through the analysis of tourism stakeholders in Zhuanghe area. This paper expounds the expression of five kinds of stakeholders' demands in the creative design of Zhuanghe tourism product development, which is conducive to the smooth development of local tourism products. This paper promotes the innovation of Zhuanghe tourism product development at the same time. Zhuanghe tourism activities in the latter stage of coordinated and sustainable development of the role of promoting. In addition, this study on other similar areas of tourism product development early design and other related issues in the field of tourism also have reference significance. At the same time, it also enriches and consummates the theory of tourism stakeholders and tourism product development.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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